Tag: press release

A press release is used to share news-worthy information to the media. For online audience development, press releases are optimized for search engines and disseminated with the help of distribution websites. Modern press releases may include links to pertinent web collateral, images, and even video content.

PR & Earned Media 101: Getting Reviewed & Mentioned

Don Nicholas • December 27, 2005

BHG.com Internet Marketing System Review Getting on TV is just one of many ways to leverage other people's media and drive website traffic—people who will log onto your website, register to

PR & Earned Media 101: Isolate a newsworthy idea and tie it to a free downloadable item

Don Nicholas • December 27, 2005

Match.com Internet Marketing System Review To draw traffic to your Mequoda Internet Hub—the place where people can sign up for your free, relationship-building, email newsletter—you need a catalyst, a free item

Insurance.com Website Design Review

Amanda MacArthur • April 20, 2005

Insurance.com claims to be the largest online auto insurance agency in the United States. In a May of 2004 press release, it announced results of a survey showing that its

Landing Page Guideline #1: Writing Effective and Promising Headlines

Don Nicholas • February 4, 2005

Far Too Many Landing Pages Fail Almost Immediately by Offering Up Lack-Luster Headlines and Subheads; Learn How To Deliver a Compelling Headline for a Single Product or Service

Eight steps for successfully marketing your subscription website

Amanda MacArthur • June 27, 2004

You need not spend a lot of money to market your subscription website, but you will need to follow these steps if you hope to have critical and financial success.