A press release is used to share news-worthy information to the media. For online audience development, press releases are optimized for search engines and disseminated with the help of distribution websites. Modern press releases may include links to pertinent web collateral, images, and even video content.
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How does submitting press releases to online press release sites affect Google ranking in terms of duplicate content? If you do get penalized are you supposed to post separate releases
Being a Mequoda System editor means following a regular, formal process that recasts the content of other media products.
As a Mequoda System Editor, or any online editor, you may have
Is converting to online publishing a good excuse or good business model?
Are the days of old really gone, no more morning paper and cup a joe? Will all print
A new(ish) type of press release, generally referred to as a “social media release” is quickly gaining popularity. These types of press releases generally include many multimedia elements, enable to
The more you know about Google, the more you’ll recognize the importance of this highly effective link-building strategy.
In the competition for Google page rankings, website popularity is paramount.
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We’re just finishing off our press release. Some free press release sites don't look terribly professional, but would it still benefit us (with regard to google at least) to get
Why adding a job board to your website could both increase revenue and help the economy
Just because the economy isn’t doing so hot right now, doesn’t mean that every business
You can pay big bucks for SEO press release distribution, or you can learn how to do it yourself.
How can your press release compete with the thousands of press releases
Questions to ask before you launch a Membership Website. Are you a traditional print only publishing company considering the leap to online publishing? Welcome to the era of
Get Dozens of Link-Building Strategies and Tools for Driving Website Traffic in our FREE Launch a Link-Building Campaign white paper. Or, learn How to Write Effective Press Releases for Online
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What are some steps I can take to increase my email subscriber file?
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In our view, building a large email subscriber file has a lot to do with the keywords you
Link-building is like a popularity contest, the more inbound links you have from other websites, the higher your page will rank, and the more conversions you'll see
Earned Media is a marketing source that you can't necessarily purchase, but you must work very hard to earn. Public Relations is a prime example of Earned Media. While you
How Agora, Inc. used the free content model to turn a $25 million dollar newsletter publisher into a more than $200 million dollar company that generates more than half of
Interweave's acquisition of the oldest, continuously published magazine for painters and three related publications expands its footprint into arts media, entering the drawing and painting markets for the first time
As big fans of the open source movement, we were very enthused to hear that MySQL was recently picked up by Sun Microsystems. As defined by Wikipedia, the basic program
Free and paid ways to submit your press release as well as a how-to
Last October we published a list of online PR distribution services to consider for your next PR
Avoid foolish marketing and bad PR
Today's post is a little different. Rather than discussing a list of online marketing tips you should consider attempting, today we are featuring two lists
Google's new search system dramatically increases the competition for page rankings.
Just when your SEO strategy was polished and humming along, Google releases a press release.
Google announced last week that it
Take the information you have, profile your customer base and become an expert news-source.
There is nothing like free publicity. It is easy on the bottom line and draws more users
USC Annenberg's Center for the Digital Future Study Outlines Media Habits Likely to Affect your Online Publishing Strategy
Earlier this week in NYC, I heard Dr. Jeffery Cole, director of the
A freelance writing formula suggests a time management model for online publishing success
Years ago, long before the Internet and the birth of online publishing, my old friend Alden Todd was
Why Harvard Health Publications includes press releases in its email marketing mix
Harvard Health Publications makes its email newsletter subscribers feel like privileged members of the fourth estate.
As part of its
The most succinct copywriting tip we've heard in a long time came from Fred Gleeck at a product development seminar. Fred cited this maxim in a discussion of how to
Agora Financial Network: Understanding the Seven Strategies that Drive the World’s Most Successful Special-Interest Website Network
The Mequoda Group estimates that the Agora Financial Network will post top-line revenues for 2006
On December 8, 2005, AOL's expected press release announcing the launch of the new entertainment site, TMZ.com, hit the buzz-makers.
The commentary? Only that AOL needed a massive influx of traffic,
AOL's New Entertainment Site, TMZ.com Has Everything Going For It. In Addition to Having a Great Background, the Excellent Website Design Scores for TMZ.com Make it Easy to Predict a
With 1.6 million paid subscribers, ConsumerReports.org has more paid subscribers than any other publication-based website.
That may not be a huge surprise considering their print magazine has a paid circulation of
SI.com Internet Marketing System Review
As we've mentioned before, a press release, tv spot, or any other type of public relations outreach should always include promoting a free product. Whatever the
