A press release is used to share news-worthy information to the media. For online audience development, press releases are optimized for search engines and disseminated with the help of distribution websites. Modern press releases may include links to pertinent web collateral, images, and even video content.
Need more ideas for better SEO? Search Engine Watch is a great place for endless amounts of info on all of your SEO needs. From tips on creating better content
Two ways to increase your SEO power away from your website
SEO is such a small acronym with such large potential. And in today’s digital landscape, SEO isn’t just about using
Five steps to an audience development plan
Writing for audience development begins with keyword research. What are your audience members searching for? How many people are searching for the content
How are you building your email marketing file?
Every online marketer and audience development manager has a preferred method for building their email file.
As a content creator myself, and the person
These audience development tips will help you attract, obtain and convert casual visitors to your website
There are plenty of ways of executing audience development efforts in the digital landscape. Today
The MPA Tablet Metrics Task Force recently announced new guidelines for tablet metrics
The action was taken to better serve advertisers while attempting to create consistency among digital magazine publishers.
In addition
For consumer marketers, there is perhaps no better audience development program than one anchored by a well-run audience development blog
I almost never meet a publisher who tells me their audience
You know The New York Times, right? Of course you do. And what's great about NYTimes.com is that it features an exquisite layout that retains the look and feel of
3 best practices for increasing website traffic
January 2012 has been a record setting month for Mequoda Daily.
As a small B2B company, it can be hard to reach specific milestones
Your day can get bogged down by the repetitive task of manually typing the same blocks of text into your browser, whether it's a blog comment signature, a bio, a
In only 12 lessons, you can grasp the process of writing for search engines.
By now, the question, “why should I write for search engines?” isn’t asked as much as it
I was so excited to see that McAllister shared the press release template that Amazon's product managers use when coming up with a thoughtful and inspiring press release for a
Google makes a change that can help the best content get found more easily
There's always been value in Google News.
This is the case because I’ve used Google News numerous times
8 sources for audience development
Attracting interested visitors to your website is the first step in successful audience development.
Yesterday in a session at the Mequoda Summit East 2011, Kim Mateus, Chief
Why social media should be a part of all your SEO campaigns
Ten years ago, you could have launched a new product and gotten straight to work with direct mail and
Discover how age and gender handle click-throughs and “Likes”
Do you remember a time when social media was so new that no one knew how to monetize or what key audiences
Tips from PR Newswire on selecting the best words for SEO success
SEO is not just for blog posts; it has found a place all throughout the Internet, from image tags
“Nearly universal” activities for adults include search and email
With all the changes that take place in the digital landscape, some activities have remained popular throughout the years, even as new
Not your average tactics for audience development and link-love
Undoubtedly, every article on your website is a gem. However, there are surely breadwinner posts that you are especially proud of, have
A study on consumer response to ads on both tablets and eReaders shows that tablet ads attract more attention
Which device do you think would engagement and attract consumers more with
Press releases can be your friend in the digital age if you create them properly
Have you posted a press release online? Did it yield the results you wanted, or were
This keyword research tip provides you with information on how to use the Google Wonder Wheel to build your audience
As an editor, I find keyword research interesting.
It is something that
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Traffic is the lifeblood for online publishers and content marketers.
A rapid conversion landing page housing a free downloadable is an intriguing offer for content seekers
In yesterday’s Mequoda Daily, we discussed nine components for SEO blogging that helps create informative
Our SEO Campaign Management Basics free report will teach you how to implement and execute SEO campaigns for your freemiums
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Reach your audience through the power of video
The Internet has changed the power PR professionals have.
In the past, media and public relations was heavily dependent on developing relationships with journalists
Our SEO Press Release Guidelines Free Report will help you create and distribute search engine optimized press releases
Download a FREE digital copy of our SEO Press Release Guidelines now
I learned
Join me for our Content Marketing Strategy Workshop in New York City on June 21st
In yesterday’s Mequoda Daily, I shared two great press release examples and five press release guidelines.
Using
Capitalize off trending topics with an SEO press release
Editors, bloggers and PR professionals should rejoice! The Internet allows us to spread newsworthy information quite easily.
Now that PR is more social
Lisa Buyer shares her SocialPR prowess at SES in New York City
Like many online endeavors, public relations is becoming more social.
Lisa Buyer, President and CEO of the Buyer Group, discussed
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Discover three popular types of social network subscription website models
A social network subscription website is a powerful networking tool that relies primarily on user-generated content.
Social network subscription websites are used
How to build your email list by getting inbound links to your landing pages
An SEO campaign generally starts with a free product. Free products lined up with a keyword-packed landing
The two organizations will work to bring medical expertise to Hispanic audiences
VidaySalud.com, the largest source of health information in Spanish on the Internet, will be collaborating with Mayo Clinic to
What Makes Us Love Our Communities
A very interesting study was just released by Gallup and the Knight Foundation asking what attaches people to their communities. Now these communities are places
Convince your would-be customers with facts, not hype
A salesletter is defined by the headline it reads. The headline is often written in the largest font, with the boldest colors, and
Some remarkable statistics for the online publishing world’s game-changer
After seeing data on 2010’s tablet market, it’s hard not to agree that Apple’s iPad has been a game-changer.
During the 4th quarter
Daily tasks for increasing website traffic with little to no effort
While we search and search for new and innovative ways to get more people to our website, there are still
If you build and promote it, they will come
Creating and updating your freemiums should be a goal for 2011.
Information changes, strategies get updated and your keywords may not be as
Landing page optimization tips for the holiday season
If you ever wondered whether or not you could build your email list by giving away free "holiday" themed products, the answer is
How to write pages and articles so that they will always get found in search engines
Search Engine Optimization is a moving target. Fortunately, the tried–and-true tactics still work. Google still
Target your keywords, inform audiences and do so in style
Download a free digital copy of our SEO Press Release Guidelines white paper now
The press release will never be the same.
The
Conference Recap, PR Primer Highlight Latest Hotline
The SIPA Hotline newsletter has long been one of the most worthwhile member benefits. (The latest one has just been posted for members on
November Hotline Now Posted on SIPA Website
The November SIPA Hotline newsletter has just been posted on the website, with coverage of the recent Marketing Conference in Miami! We’ve included an
Press release guidelines for getting bloggers to respond to your PR emails
At Mequoda, not only do we get press releases sent to us on a regular basis, but we also
