An application premium subscription website archetype allows access to specialized online software that allows users to input information, use calculators and/or search a proprietary database, and access results.
When we first
A few years ago we were wondering what magazines would do in the digital age. We expected subscription websites to grow in popularity, but we weren’t sure what prices would
As you may have noticed, Mequoda is a firm believer in the power of email newsletters as a marketing channel – so much so that a Mequoda subscription website is
How recycling, repurposing, and repackaging content can create alignment in your marketing efforts
The number of steps required to create an effective audience development plan often confuses people new to organic
Publishers using Adobe DPS for their magazine apps should be thrilled that their most recent update includes the ability for users of the app to "pin" their favorite articles. If
The newsletter subscription website model is simple, clean and editorially-focused
Newsletter publishers, particularly those on the B-to-B side but also those with consumer titles in the finance and health fields, were
What do you when your website already publishes every word that appears in your premium print and digital publications for free? Um, well, uh … if you’re The Atlantic, you
Are you surprised content marketing and social media are legitimate Internet business models?
Content marketing was poised to be one of the top Internet business models because it isn’t gimmicky like
How big is the Martha Stewart brand? The formal name, Martha Stewart Living Omnimedia, pretty much says it all. And Googling the name for news of the company in the
When people aren’t talking about Kim Kardashian’s pregnancy these days, it seems they’re talking about iPads. And when they talk about iPads in our world, they’re talking about digital magazine
Gutenberg is dead. And you will be, too, if you don't make the transition now to meet the public's growing demand for digital information.
Fortunately, there is one resource, one unique
Digital content marketing drives surge in digital product sales for publishers
While many organizations have discovered the power of digital content marketing to sell products and services, perhaps no organizations are
Discover how Harvard University uses analytics to gain Google visibility, increase website traffic and sell premium content
Google Analytics should be every online publisher’s best friend … but most don’t have
What your ecommerce website design should look like from the first page to the thank-you page
Publishers sometimes forget that they are retailers; publishers do sell subscriptions, memberships, books, ancillary products,
A rare opportunity to learn from the best in digital publishing
Many publishers of digital media will spend their entire careers and never meet the stars of their industry, let alone
Tips for developing your editorial strategy
Online editors have a different role than their print predecessors. The focus on accurate, unbiased journalism is still the goal, but there are a few
Insight from the OPA spurs tips on digital magazine publishing
If you think about all the types of digital content that exists, would you expect tablet owners to be buying digital
Author Stephen Covey is fond of pointing out how difficult it is to reach goals that you don't have. “Begin with the end in mind” is my personal mantra for
Who will benefit from Google Consumer Surveys?
The major players in online business – Google, Apple, and Amazon – have two theories of thought on content. Apple and Amazon believe that
17 strategic questions that your next digital publishing business plan must answer
I got a call last week from a colleague who has been thinking about launching his own digital publishing
For consumer marketers, there is perhaps no better audience development program than one anchored by a well-run audience development blog
I almost never meet a publisher who tells me their audience
Digital magazine publishing is about opportunities.
Publishers have the opportunity to use the medium of the Internet, new technological gadgets and partnering business to generate, market and sell digital products.
Google Currents is an interesting addition to Google’s arsenal.
To start, Google Currents is an application for Android, iPads and iPhones that lets users explore digital magazine content on their
What is the top of your audience pyramid?
At the bottom you obviously have your website, and the casual one-time visitors that land on it.
Above them you have subscribing members;
The Digital Content Marketing Bootcamp is set to kick off 2012 with a step-by-step checklist for online publishers launching, relaunching or prioritizing their online business.
This 49 step tried and
Selling ‘Solutions’ Can Bolster Your Advertising
I noticed this in today’s New York Times article on IBM’s naming of Virginia Rometty as their next chief executive: IBM “'is selling business solutions,
5 magazine assets online publishers need to utilize for growing your online business
Magazine publishers have an advantage when they turn to the Internet.
Unlike most online self-starters, print magazine publishers who
We introduced our 49-steps for starting and running an online business this past week at Fool University
Kim and I had the pleasure of spending a full day with the folks
The Mequoda Summit East 2011 focuses on an array of content marketing tips for experiencing more online business success
A diverse array of online publishers and content marketers started to gather
Discover the five modules for a complete keyword research strategy
In yesterday’s Mequoda Daily, we discussed how to use the Google Wonder Wheel to find related keyword phrases.
If relevant to your
The future for digital magazine circulation, and its associated revenue generation, is predicted to be positive for publishers
The tablet and e-reader marketers continue to prosper, which impacts the growth of
Strategies online publishers are using or considering in modern times
Sometimes commerce strategies emerge online that are truly remarkable by reaching consumers in right place.
For instance, mobile’s reach is enormous and
Discover the types of attendees that can be found at our Mequoda Summits
Yesterday in the Mequoda Daily, we talked about who Mequoda System publishers are and the four core values
Is the "walled garden" paying off for the New York Times?
About two weeks ago, The New York Times put up their paywall again, asking users to pay for content. To
The conundrum continues: How much should you give away on your membership websites?
There's no scientific methodology behind subscription websites. Publishers with excellent conversion architecture can get away with giving away
Learn about the nine most profitable subscription website business models
Download your free digital copy of Building Subscription Websites: The 9 Most Profitable Subscription Website Business Models now
Subscription websites have become
Major benefits for licensing existing content marketing materials include driving traffic, building brand and generating significant new revenue streams
2011 is the year of content.
2010 brought new advances in technology with
Website components for more conversions
Online publishers have a challenging job nowadays.
Many Internet users have a belief that the web is synonymous with free content. This is an initial thought at
New evidence that subscription website models are valuable
We’ve discussed it before. Online consumers are willing to pay for content online, especially if it’s premium content.
The days of assuming everything online
What is an application website and what makes it a subscription website archetype?
While there is no single model for a Subscription Website, an application website is typically software based and
The first step required to accomplish anything new is believing that it is possible
We now have 44 Mequoda Systems up and running for magazine and newsletter publishers and, happily, most
A more encompassing media pyramid adds delivery platforms and requires additional product development.
As we review our product portfolios and media strategies for the 44 benchmark Mequoda Systems we regularly follow,
Subscription websites are gaining in popularity and this free podcast goes over different subscription website archetypes
Download a free digital copy of the Mequoda Digital Media Podcast: An Introduction to Subscription
Content bundles are strategic components some publications are utilizing; are they worth it and do they intrigue you?
If you tune in to the Mequoda Daily often, and I hope you
Consumers are showing awareness and acceptance of digital publications, learn how your publication can benefit from a subscription website
Register now for our Building Subscription Websites webinar, which will be presented
Howard Schultz delivers an inspiring keynote and highlights social media as a huge key to the company’s success
Starbucks is the #1 brand on Facebook, with nearly 14 million connections. They
