Don't scoff—we truly believe that web magazines can be the ultimate platform for periodical content for most magazine publishing brands. The problem is that, as we've covered in prior weeks,
If you're not serving the needs of your readers and Google, then at least half of your content marketing efforts are failing.
When you publish content on your free website Portal,
Consistent channel conversion zone architecture (3c), when applied to a publishing website, is a fancy way of saying that every channel (or portal topic) consistently aligns with a product that
I was having a conversation with a client the other day, when he asked me "what exactly is magazine media?" See, in the niche magazine publishing business, you'll find that
The magazine industry has lost their way.
It's been a long time since the dawn of digital publishing and publishers bringing their content online, but at this point we hoped that
A Rapid Conversion Landing Page (a.k.a. “name squeeze” page) is essential to building a database of free email newsletter subscribers. It, along with other landing pages on a website, act
I have complete confidence in saying this: "your web magazine design is not very good."
And why does this roll off the tongue so easily as such a blanket statement? Because
As a publisher, you should make your website's top goal to maximize your NOPX (New Orders Per Ten Thousand) page views by making sure that every page on your website
If you are on an upgrade retainer, you probably already know about Ultra Subscriber Uploader because it you got this enhancement as part of your monthly expense. However if you
Page views are a precious thing, and you should try not to waste them.
In today's Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains the goals of a "smart
Although a text ad could refer to any ad consisting of text, we’re currently referring to those that are part of your conversion architecture. These ads are placed in the
The newsletter platforms you may be familiar with are often print and PDF formats, as most newsletter publishers haven't gotten hip to the newsletter app format, and neither have their
As a publisher, you should make your website's top goal to maximize your TOPX (Total Orders Per Ten Thousand) page views by making sure that every page on your website
Forbes contributor Benjy Boxer recently warned, “The combination of free publishing, social distribution, and the commoditization of advertising will eventually wipe out almost all of the advantages of a large
How you think about digital magazine software needs to change if you want your subscriber base to grow
“Eventually, they’ll become like sailboats. They don’t need to exist anymore. But people
This year, our winner was Countryside Network, who launched their Mequoda System in February 2016. Countryside was founded in 1969 and today includes four farming-related magazines (Backyard Poultry, Countryside, Dairy
The best part of attending a Mequoda Summit is that you get to sit in a room and have conversations all day, for two days, with the brightest niche publishers on
The newsletter subscription website model is simple, clean and editorially-focused
Newsletter publishers, particularly those on the B-to-B side but also those with consumer titles in the finance and health fields, were
The secret behind increasing publishing revenue is in the power of three
In the Harry Potter books and movies, a man named Xenophilius Lovegood wore a necklace with the symbol of the Deathly
It's in our nature to try to classify, catalog, and organize any type of information that would help you make more informed business decisions. Defining publishing niches is a part
What to look for in online directory software, from Haven, to Wordpress, Joomla, and third-party products
The directory website business model still has a lot of upside for multiplatform publishers. When
Our latest version of the Multiplatform Publishing Strategy handbook delivers a proven, integrated set of business processes, principles and tools for the digital publisher, whether you’re B2B, consumer, local, regional
These multiplatform publishing business models can be incorporated into your business at little extra cost, but with huge revenue potential
At the beginning of the year we highlighted three resolutions multiplatform publishers
When you think of a magazine platform, you probably think print and digital. They seem like black and white, but there's actually a whole lot of grey on the digital
At a recent networking event amongst publishers, the owner of a publication for teen health asked a Mequoda team member if it was worth launching a print magazine to go
Ask yourself these seven questions before starting your journey towards digital magazine transformation
I'm going to go ahead and assume if you're reading this, you have a print publication who is
You've probably heard by now that About.com is shut down as of May 2. What you might not know is that they transferred much of their best content to some
To build a better subscription website, we've created a collection of our best resources on everything you need to know when it comes to how to leverage outside partners
Most publishers
f there were just three things you could do today to increase your audience, revenue, and profits, what would they be?
In today's Strategy Spotlight, Don Nicholas, Chairman & CEO of
How will publishers make money in the future? Consumers will pay for content. And sponsors will pay for us to create it. At least, that's what Grzegorz Piechota pitched in
A Mequoda Audience Development System is a physical, turn-key content management system that is customized to help publisher's attract new visitors, convert them into email subscribers, engage them, and finally,
Online content marketing is antithetical to anything we knew prior to 20 years ago — something Seth Godin terms interruption marketing. Everything I learned in college and during my early
We're not sure why most association magazine websites bury free and magazine content, but we'll try to help them see the light.
If you're an association website, do you spin off
We all know the four basic advertising models, Cost per Thousand (CPM), Cost per Click (CPC), Cost per Action (CPA), Directory/Classified advertising platforms. But what else is out there?
In today's
Digital magazine publishers Hearst and Condé Nast's joint venture makes moves; Mediacorp shutters print to focus on digital; The Atlantic grows international presence
When it comes to social media for publishers, you could be spending less time and getting more out of it
There's no doubt about it, social media for publishers is an
Get more page one rankings in Google by being a better keyword density checker for your business
Our SEO process has several layers that starts with keyword research and ends with
In multiplatform marketing and social media, do you ever feel like the content you produce is making more money for other people, than for you? Think about it. 100 years
Most of the multiplatform media publishers I work with are rich with content assets.
If they’re not rich with revenue, it's usually because they don't know how to leverage those assets.
If you're running or managing a publishing company, your time is often spent figuring out how to build a bigger audience, boost revenues, and increase your profitability on those numbers.
In
Dwight D. Eisenhower said, "In preparing for battle I have always found that plans are useless, but planning is indispensable." Have you ever felt in your personal life, like plans
Imagine you own a landscaping company. You cut lawns, trim shrubs, design landscapes and you even shovel in the winter.
Now imagine you throw a dinner party where your brother brings
A Mequoda subscription website Portal generates value from both users and sponsors
Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media
How to create new products and passive income from old products as a multiplatform publisher
One of the most interesting rodents on the planet is the grasshopper mouse, native to the
"Do your job."
Those are the famous words of New England Patriots' coach Bill Belichick, and the mantra of the whole team, who I imagine you already know just won their
If you're not writing contextual email text ads, your magazine marketing and paid products aren't selling as well as they could be.
Have you ever thrown a birthday party for your
Increase email revenue by determining your ideal revenue per subscriber, and then using service journalism to keep them on a path toward monetization
A Mequoda online publishing and marketing system measures
Digital magazine marketing will give you an afterlife
There are times in business when we feel like we've created something great, and we don't understand why it's not selling.
Back in 1967,
Do you have a solid business plan for success in multiplatform publishing?
Unless you answered "You better believe it, pal!" to that question, I have another question for you.
How do you
