We recently started working with a publisher who came to us looking to sell more magazine subscriptions. When we started talking about the importance of building their email circulation, the
In the past, we have reviewed how to use the concepts of Six Sigma in subscription marketing and testing and then creative offer testing for subscription pricing.
We shared a story
The best email marketing practices encourage responsive design, endless testing, and customer retention strategies
If you didn't already know, the Mequoda Method is a compilation of best practices derived from publishers
Advertorial, native ad, sponsored content, custom content—tomato, tomahhhto—it's all a similar scenario: a publisher creates and/or publishes content paid for by a sponsor. Regardless of how we refer to it,
Print advertising rates have always been robust. After all, magazine ads have been superior to broadcast ads in several ways: They offer a targeted environment, they offer adjacency, and they’re
It's hard to determine how to spend both your time, and your resources within a business. The way we look at every decision you make is this:
Is whatever you're thinking
The best thing you can offer in an ad package is exclusivity, although few publishers can. Back in the days of print-only publishing, there was little opportunity to be an
Happy 300th anniversary to the newspaper publishing industry! The first official American newspaper, Publick Occurrences, Both Forreign and Domestick was shut down after only its first issue in 1690, so
Some helpful hints on generating revenue through online advertising
What comes to mind when you think about revenue models on the Internet? Is it a relatively new model that was designed
Your email capture rate (ECR) is calculated by dividing the number of new email subscribers your website captures each month, by the number of unique new visitors passing through
Creating the best subscription website business models starts with understanding your minimum information units—both the free minimum information units you'll use to build a loyal audience and the premium minimum information
Membership websites are defined in part by the fact that users access the content on-demand, when they have a question they need to be answered or a learning tool they need
A magazine subscription website model is set up to sell subscriptions for a related print or digital magazine and to provide access to back issues and other premium content.
For the
Only five years after the advent of the tablet, strategies for successful digital magazine publishing are starting to sort themselves out and deliver measurable results. Of course at Mequoda, we're
The scenario plays over and over again: A publisher invests the time and money to build a multiplatform publishing website, only to wonder why they're not generating as much subscription
“Mad Men” may have died, but in the digital age, advertising's been born again. In fact with a 21st century propensity for growing new tentacles, the conventional ad is evolving
Aggregating great content is just as valuable as creating great content
Content aggregation is often given a bad name, because it’s often done incorrectly.
The best content aggregators approach the process
These days, when people talk about newsletter best practices, they’re usually referring to free email newsletters, used as a marketing tool to drive inbound traffic to websites. But because some
PR is so different now than it was even five years ago, nevermind ten or twenty years ago. Because major news outlets still require press releases, we still publish them,
Digital-only magazines have had their ups, downs, and (in some cases) its “in-betweens.” While some digital magazines have remained powerful and influential after going digital, others have since been discontinued. And
If you've considered starting an online magazine, or are a legacy print magazine considering going digital, you've asked this question: How do online magazines generate revenue? And the answer is
Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Compare that with other
As you know, having an online portal for your information is essential for growth. Using the web to publish and distribute content and not just serve as an extension of
The answer many people give to the common question, “What is a web magazine?” is often incorrect by our definition.
Some may say that a magazine’s website is a web magazine,
Audience development personnel have a very specific, and incredibly important job, within an organization. Writing an audience development job description and then finding the right audience development staff can mean
Since 2006 we have held these fourteen guidelines as the most fundamental principles of the best website design.
Every website is unique to its own audience, so you can't include things
In-person, live events can be a fun and profitable revenue stream for any multiplatform publishing company. When passionate people are committed to a topic, they want to go to the
Over the years of attending in-person publishing events, we noticed a trend where a solid portion of the speakers invited to present are vendors and consultants, and a decent number
In the words of David Ogilvy, "a good advertisement is one that sells the product without drawing attention to itself." And when selling a web magazine, one of the best
There's no such thing as a one-size-fits-all content management system. The best CMS for a magazine should be built with a publisher in mind. After all, you have a different
Our clients publish in many different niches: food, investing, archaeology, environmental infrastructure, natural health and clinical pathology among many others. When they first come to us, they have nothing in
Back in 2006 I read an article comparing the fidelity and convenience of watching a movie on an iPod, a home theater, or in a state-of-the-art movie theater. The author
Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites.
We're all about the mighty freemium around here. Create content and give it away for free so that people know how good your premium content is – and they'll buy
How do you usually promote a magazine? Subscription and newsstand sales are the keys to driving advertiser interest in print magazines, but how does that change in the digital world?
Blow-in
The latest publishing trend isn’t just about magazine publishing in general. It’s a digital publishing trend: Launching digital-only magazines without legacy print publications behind them.
Mequoda has a client who is
Most of the subscription business model facts you usually hear likely pertain to percentages and numbers that don't apply to you and instead reflect someone else's business. But the ten facts below
Multiplatform publishing is the cornerstone of what we do at Mequoda. If you can create one content product, you can create many content products. If you've been following along with
Back in the 1990s, many publishers distributed their controlled-circulation or free magazine as a download from their website or something they would send out as an attachment to an email.
Mequoda's Haven Wordpress system is a digital publishing and marketing system for subscription websites that will ultimately be one of many successful digital publishing business models deployed online that are
Earlier this year, I read with something between amusement and dismay a recent piece about how the Wall Street Journal, one of my favorite news sources, is trying to do
I continue to read with interest how free email newsletters are the hot new thing. A recent Digiday article shared that The New York Times, who has 15 million email
If you're one of the hundreds of magazine publishers who are still giving away your magazine content, it's probably time to stop and think about using that content to sell
We currently operate more than a dozen digital magazine publishing systems in partnership with some of the country's leading content brands including Prime Publishing, Yankee Publishing, and Cabot Heritage Corporation.
A few weeks ago, I read an article from Peter Houston at What's New in Publishing that said email is the ‘Comeback King’ of digital publishing. That's a far cry
Choosing the right business model and supporting infrastructure for any business is a key strategy for business success, especially in website publishing.
Gas stations, supermarkets and bookstores are all retail businesses.
One of the most profitable subscription website business models is a magazine subscription website.
It's not because it's cheaper to build, or brings in substantially more revenue than other business models,
