One of the biggest moving targets in Mequoda best practices is the metered paywall.
The biggest question we get is, how much free content is enough? And you have to be
In recent years, publishers have been testing paywall pricing, and for good reason. Hearst, for example, tested a paywall that changed based on what the reader was consuming. Instead of
The paywall model isn't an SEO-killer, even though it's been billed as one. Technology has advanced a long way since the days when content was either locked, or unlocked. Firstly,
I was speaking with a colleague recently who had crossed over from the magazine industry to newspaper publishing and back, about consumer marketing trends. We noted that it will be interesting to
A recent article from Mediapost claims 40% of millennials personally pay for news (print or digital). Pay for news, you say? We think, when looking at the ratio of print to
Getting insight on digital marketing metrics from comScore, The Economist, the Atlantic Leap, and others
Getting a grasp on digital marketing metrics is crucial for multiplatform publishers looking to maximize the
The sacred elements of any best-practice online magazine business model
Literary perfectionist Gustav Flaubert once said “our ignorance of history makes us slander our own times." He was right on the
A reverse paywall would reward your most loyal readers
John Paton emerged from running the regional Journal-Register newspapers to become the CEO of the enormous MediaNews Group—and he does not like
