Tag: paid media

Print magazine or newsletter publishers traditionally generate 95 percent of their publication’s revenue by utilizing paid media – particularly direct mail, but also insert cards, billing and renewal inserts, card decks, perhaps some TV, and other direct-marketing sources. When these publishers establish an online presence, most continue to rely on paid media – particularly email offers to rented email address lists – as a major part of their promotional mix to drive traffic.

40 Ways to Sell Digital Magazine Subscriptions

40 Ways to Sell Digital Magazine Subscriptions

• August 13, 2021
We currently operate more than a dozen digital magazine publishing systems in partnership with some of the country's leading content brands including Prime Publishing, Yankee Publishing, and Cabot Heritage Corporation.  
Selling Subscriptions While You Sleep

Selling Subscriptions While You Sleep

• November 26, 2018
I woke up this morning thinking about all the great ways we’ve discovered to sell subscriptions on the Internet. Yes, these are the things that I dream about. The idea  

Digital Content Marketing Trends for 2013

• December 10, 2012
Digital content marketing drives surge in digital product sales for publishers While many organizations have discovered the power of digital content marketing to sell products and services, perhaps no organizations are  

Online Publishers, Do You Get the Big Picture?

• September 15, 2011
The Mequoda System Strategy Workshop details the complete picture for successful online publishing We designed our Mequoda System Strategy Workshop so that different types of people can attend and gain value  

Rapidly Convert Casual Visitors with Ease

• May 31, 2011
A rapid conversion landing page housing a free downloadable is an intriguing offer for content seekers In yesterday’s Mequoda Daily, we discussed nine components for SEO blogging that helps create informative  

The Most Valuable Email Subscriber

• February 9, 2011
Discover which traffic source is worth the most Not all email subscribers are worth the same. Many of our Mequoda Gold Members know this and can track the value of a subscriber  

Paid Media

• September 6, 2008
Print magazine or newsletter publishers traditionally generate 95 percent of their publication's revenue by utilizing paid media — particularly direct mail, but also insert cards, billing and renewal inserts, card  

Using Paid Media to Build Email Circulation

• December 27, 2007
Paid media programs balance your Internet marketing system While patience is a required virtue for earned media programs, paid media programs offer the Mequoda Marketing System operator the opportunity for quick  

Using Earned Media to Build Email Circulation

• December 27, 2007
Should your internet marketing system include earned media? Email circulation and revenue per email subscriber are the two key metrics for every Mequoda Marketing System. The first priority for system operators  

Higher Revenue from Full Systems

• June 20, 2007
You need a full marketing system to maximize revenue Let's face it: Internet marketing is complicated. It's based in a constantly evolving environment and requires a comprehensive system to be effective. As yesterday's  

Forbes Media Network Mequoda Case Study

• June 9, 2006
Creating the World’s Most Popular Website for Entrepreneurial Capitalists With 2006 revenues estimated at more than $510 million, up from an estimated $460 million for 2005, the newly formed Forbes Media  
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