One of the most revolutionary things about the Internet for the publishing industry is that it has allowed people who might never have had access to an audience to become
When you publish under the aegis of Harvard Medical School, your primary objective is not simply to make money; it's to improve the health and quality of life for the
AudienceDevelopment.com is reporting that Hearst is teaming up with AwesomenessTV to create a new YouTube channel for Seventeen. Arti Patel writes, "The Hearst Corporation is teaming with AwesomenessTV to co-launch
At Mequoda, we do a lot of work with clients who are starting from scratch with online publishing and subscription website marketing. They get the full benefit of the Mequoda
With all the talk about tablets and digital magazines these days, it’s tempting to think of the desktop or laptop, and the website you worked so hard to establish back
Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will
Publishing is at a crossroads. Are you ready?
No one is in business to fail. But with demand for digital content off the charts, no one can afford to put off
New workshop, new needs analysis, new analytics suite and consulting program
It's been said that it may be hard to remember that the original goal was to drain the swamp, when
Online businesses aren’t able to see up to 50% of their keyword data after a recent Google change
For years, Google has been a major partner for content publishers. Google’s mission
The Mequoda System Strategy Workshop has been updated to include 49 steps for launching and running a successful online business
I recently spoke to a friend and colleague about our upcoming
Discover what magazines with the most likes on Facebook are doing
What does your Facebook strategy entail? Is it working for your organization?
Amanda MacArthur, Mequoda Group’s Social Media Specialist, has written
Content Marketing – Content, Community and Commerce: 5 documents special- interest online media businesses need to consider before launching or relaunching a "website"
Over the past 15 years, I’ve helped start
Discover three popular types of social network subscription website models
A social network subscription website is a powerful networking tool that relies primarily on user-generated content.
Social network subscription websites are used
[question]
What are the three main types of blog content?
[/question]
[answer]
1) SEO blog posts
2) Email blog posts
3) Buzz posts
1) SEO Blog Post
The main job of an SEO blog post is to build
Stand above the blogging competition in your market with an expansive editorial calendar utilizing three master blog types
A revolution in blogging has taken place during the last decade.
Individuals sharing their
Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to increase visibility, email conversions and revenue with search engine optimized content.
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The sole purpose of a dedicated landing page is to get that order.
Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers. They
Top 5 ways to drive traffic to your website using LinkedIn
Since LinkedIn is known as the professional network, you may not be utilizing it fully as part of your
Online publishing faces new challenges with the latest major Google update
If you’re older than 50 and can actually remember adult life before the personal computer, you may still be filled
The Google Visibility Report (GVR) enables you to target, track and manage your SEO efforts and results. Over time, it will reveal whether your have correctly evaluated the risk of
Search engine optimization strategies for positioning your online publishing business against the market leaders
Analyzing a Google Visibility Report on your competitors website can help you go to market wisely.
Glossary Index landing pages capture user’s interest with specific terminology
A landing page is the first page a user sees when entering your site, and a user can enter and “land”
Article landing pages are search engine superstars
Article landing pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic. This
Online Content Marketing Management: Finding the hidden assets that can fuel your online marketing program
A bonanza of previously published content can be reused to attract search engine traffic and build
Creating websites that convert visitors to subscribers is the heart and soul of Internet database marketing
Making money online requires converting your casual website visitors into paying subscribers or customers. That
Think about every page on your site as a landing page and start converting all of your visitors into subscribers or buyers.
Many people think that a landing page
Glossary Landing Pages are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search
Dedicated Landing Pages: Rapid Conversion, Sales Letter, Upsell, Access Challenge, and Priority Code. Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers.
A directory landing page is an organic landing page. These are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These
These are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search engine optimization
Download our new report (for free) and learn how to maximize your Internet marketing conversion rates by using the right landing page template for the job
A landing page is an
Why Google hates your question marks and ampersands
There are two types of URLs.
A dynamic URL is generally used on a PHP or Javascript based site and calls database content to
Requesting an email address in exchange for permission to send additional offers
Dedicated landing pages are hardcore, direct response pages. Their only goal is to get the user to complete a
The newest free report from the Mequoda Group
Looking for a crash course in landing pages? How about for free?
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Google's new search system dramatically increases the competition for page rankings.
Just when your SEO strategy was polished and humming along, Google releases a press release.
Google announced last week that it
Skillful Leveraging of Brand, Strategic Site Design and Continuous Attention to the Balance of Traffic to Gated Content Has Contributed to the Market-Leading Position Currently Enjoyed by The Wall Street
