Elect SEO campaign management in 2011 as your main strategy for organic search engine listings
Optimizing content for search engines has become an everyday practice for online publishers and content marketers.
SEO
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What is Google Analytics?
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Google, the world's most popular search engine, has developed an analytics system that they offer as a free service. Marketers and technologists from all industries have become
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What is a Negative Keyword?
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A negative keyword is a word that you define in a campaign or ad group within Google AdWords. The word you define as a negative keyword
Bringing back a few goodies to refresh your SEO Copywriting memories
At Mequoda Daily, we're publishing up to four blogs every day and we know it's not easy to keep up
Boost your email marketing list by creating niche free products to give away
PPC (or Pay-Per-Click) isn’t a huge part of our marketing strategy. We rely heavier on organic forms of
A more encompassing media pyramid adds delivery platforms and requires additional product development.
As we review our product portfolios and media strategies for the 44 benchmark Mequoda Systems we regularly follow,
How to use paid and earned media to build your membership website
Most publishers continue to rely on paid media to generate traffic for their membership website. For good reason -
Google couples its search engine with an automatic email generator, enabling online copywriters to monitor keywords, competitors, hackers and plagiarists.
Of all the online robots and applications on tap, my
Guidelines and Examples of Blockbuster SEO Copywriting for Digital Books and Reports
The best practices in writing the title of a report or white paper require the copywriter to focus on
If your goal is to convert website traffic at a fast pace, then paid advertising may be for you. Free advertising that builds website traffic over time starts with your
Are email newsletters better than blogs?
I've read several articles discussing whether or not blogs were dying, since many well known bloggers have recently switched to email newsletters only. There
Research your keywords before you begin to write a press release
Research, research, research. Yes, it all starts with keyword research. Before you even begin writing a press release, find
One of the twelve landing page templates found in our 12 Master Landing Page Templates free report
Download our 12 Master Landing Page Templates free report now
As an online publisher, I
BLR Profile Gives You ‘Backstage’ Information To a Very Audience-Friendly Company
“We do everything we can think of to get visitors to the site,” says Bob Brady, founder and president of
Nine steps for converting visitors into subscribers during SEO campaigns
A key component to SEO campaigns is the rapid conversion landing page (RCLP). A successful RCLP will convert visitors into email
Three external sources for building email circulation
It seems everyone is trying to build email lists nowadays. While paying for a book the other night in Barnes & Noble, I was
Vida y Salud is a blog about health and wellness for Spanish-speaking audiences
"I believe that, when it comes to blogging, we’re only seeing the tip of the iceberg – especially
Praveen Kumar shares his culture through food at AwesomeCuisine.com
Praveen Kumar started out as a web designer in 2000 and then moved in to SEO in 2004. After which, he worked
Due to limited time or budget, the landing page is often given the least priority in a marketing campaign.
Some marketers feel that a great external campaign is more important than
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Is it better to use short keyword-packed titles for your free reports, or longer more descriptive titles?
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Long report titles are good because they aid in organic search.
Our best practice is
Don’t miss this revealing Mequoda/SIPA Webinar on SEO Campaign Management: Using Free Reports to Build Email Circulation
A higher website ranking and conversion rate are virtually guaranteed when you learn the
Search engine optimization strategies for positioning your online publishing business against the market leaders
Analyzing a Google Visibility Report on your competitors website can help you go to market wisely.
Author landing pages showcase your talent and boost SEO
An author landing page is a page dedicated to a particular author or editor on a website, listing all the content written
Use Author Index landing pages to create a directory of your author landing pages
Looking for keyword phrases to boost your results in search engines? How about a name?
If you’re looking
Online Content Marketing Management: Finding the hidden assets that can fuel your online marketing program
A bonanza of previously published content can be reused to attract search engine traffic and build
Twitter is now the second largest source of Mequoda’s incoming website traffic, and a major audience development driver
Using social media marketing to drive targeted website traffic and build your online
Magazine publishers discuss how they're going to save their brands through online publishing
This week I was in Chicago attending and presenting at the FOLIO: Growth Summit.
“It's not enough to make
Mequoda System Theory postulates that it is possible to influence media website organic search engine rankings and traffic at the keyword phrase level by deploying optimized content into a series
Creating websites that convert visitors to subscribers is the heart and soul of Internet database marketing
Making money online requires converting your casual website visitors into paying subscribers or customers. That
