You don't go on vacation without knowing where you're going, where your hotel is near, or checking the weather, so why would you acquire a business without knowing if it
Earlier in the year, when we were writing about membership marketing during a pandemic and pandemic-proof online business models, we had no idea that we'd be entering the fourth quarter of the year,
Have you ever wondered why your online competitors get more traffic, and have larger email lists than you? Do you see them growing year over year, while your business is
In the summer of 2014, our longtime publishing partner Prime Publishing launched a revolutionary website magazine, I Like Crochet.
Upon launch, I Like Crochet magazine was delivered digitally, both as a
Transforming your archive of legacy magazine content into a membership website is a significant endeavor. But the work to produce such a massive resource is worth it to your organization,
It's rare for marketers to get direct feedback from the Google Gods in regards to SEO outside of Google’s Quality Raters Guidelines and their SEO Starter Guide. But recently, Google Webmaster
During a time of economic uncertainty, magazine subscriptions aren't at the top of everyone's mind regarding how to spend their money. So why is it that so many publishers, including
Do you feel like your inbox has recently started to fill with sales emails that all begin a line like, "I hope you're doing well in these difficult times," or
While not everybody agrees that Google should control search results as much as they do, we think we can all agree that machine learning for SEO has been a very
Most of the time, the advice you read about ways to improve your SEO or email capture rates are long-term strategies. Do the good thing, and good things will come
At 1pm ET today, we'll be sharing what we know to be The Most Profitable Membership Website Model. This 90-minute Zoom presentation will provide a condensed summary of the key
Food publishers have no trouble generating free traffic to their website portals through social media with appealing recipe titles and professional photography. In fact, most of the food publishers we
If you've been in the publishing industry for a long time, you probably feel like you've seen it all. Business models have come and gone and evolved significantly over the
The current worldwide pandemic has changed our lives in ways that we'll see and feel possibly into the next decade. Ordering take-out from your favorite restaurant and getting groceries delivered—not
Does your business feel GREAT right now? Just like the world, our economy, and unemployment rates, most things don't feel great. That's something most of us can agree on.
That said,
It's no secret that in the realm of publishing, there's a mix of sizes, from micro-publishing to legacy publishing, but we've recently become fascinated watching many of these micro-publishers blossom
I know that right now, times are tough. And in moments like this, you may wish you had a solid recurring revenue stream in place that could help carry you
This year has been historic, and not in the good kind of way. What have you been plotting and planning during these last few months, that will help you grow
“Audience development” has been an online publishing buzzword term for nearly two decades. But, what exactly does it mean—and are you doing everything in your organization, the right way, to
After several months of planning and development, Financial Freedom Magazine and its parent membership organization Financial Freedom Federation are open for business, launched in May 2020—in the middle of the
There are a few places you can make really good, or really bad first and last impressions in your email copywriting. Get these right and you’ll build loyalty from the
We noted a couple of weeks ago that the folks at Yankee magazine had passed the 25,000 mark on their new all-access membership program. This program features their amazing digital
It may go down in history that despite a global pandemic forcing spending cuts and historical unemployment rates, that some U.S. publishers with digital subscriptions have started generating their best
You’re familiar with the growth and prominence of the membership economy—you can see it daily as you interact with Amazon, Netflix, Blue Apron, or even your local gym. And luckily,
Yankee magazine is best known in New England for its spot-on travel advice and restaurant recommendations. Subscribers enjoy guides to the cutest coastal towns, drives for foliage, the best places
As the global pandemic churns on and we're all getting used to working from makeshift offices, homeschooling, and abundant video conferencing, we thought we'd dedicate today's post to shining a
It's not news to you that we are living in uncertain times, and it's not exclusive to a region, like a natural disaster or a terrorist attack. It is being
Over the past three years we’ve had the privilege of launching digital media marketing programs for more than 100 premium subscription products looking to increase their subscription revenue. Many of
Please disregard this post if you can’t immediately answer yes to these four questions:
Does your email list contain at least 100,000 email addresses?
Do you want to increase your
There is simply no substitute in subscription marketing for a great product that delights customers by engaging them repeatedly with topical content that enlightens and entertains. The best new premium
Membership marketing isn't a new game, but selling all-access memberships to digital libraries and archives certainly is. Heck, most publishers haven't even taken the step to digitize their archives yet.
Fortunately,
You may have heard the term Minimum Information Unit (MIU) if you run a subscription website with a digital library. If not, let's recap the MIU concept, then we'll get
Back in 2007, we selected WordPress as the foundation for what has become one of the publishing industry's most robust membership publishing platforms—Haven WordPress, the ultimate customer experience management system
Everyone seems to claim to be an online publisher these days. But for us real publishing professionals, having the right tools—the right CMS—to publish your content easily, affordably, and so
We often talk about using Six Sigma as an email strategy for selling online magazines and memberships, but it's helpful to have evidence to show it works. So today, I'll review
Who wants to sell more magazine memberships with email? Everyone, right? One of the best ways to ensure success is to “follow the leaders” and emulate formats and frameworks that
If you sell magazines, you're finely tuned into your niche competitors. You see them leveraging their digital archives, you see them trying new email marketing tools, and you see them
An important tool for growing your email subscriber list is the often-overlooked Email Confirmation Message Series. We’ve all seen instances when a user comes to your site, enters a valid
One hundred years from now, people will find it amazingly odd that magazines were once marketed as throwaway products. We already know now that a digital media library, which includes
Add member previews that feature current and collected content instead of watching your digital magazine engagement numbers drop
The other day, I was scrolling through headlines as I often do, and
Ed Coburn of Cabot Heritage Corporation Bestowed with Digital Publishing Honor
Established in 2006 to honor individuals and organizations who advance the art and science of digital publishing, the Mequoda Digital
Our annual award for website growth goes to a financial advisory that's grown 72% in the last 12 months
The Mequoda Rocket Award annually recognizes and honors the fastest growing website among
Let Us Come to You! The Mequoda Marketing Secrets Workshop is Going on the Road
You don’t need me to tell you about all the challenges facing magazine publishers today—and, as
Make sure your premium-product order pages are following best practices and are optimized to maximize sales.
SEO is important. Email list-building and retention are important. And email marketing is important, too.
If you think that your website should be the main driver of your revenue, think again. Email subscribers are responsible for between 60 and 80% of all digital revenue generation, while
When walking in to a massive library or bookstore, it's hard to decide what to look at without becoming instantly overwhelmed by all the possibilities. The same goes for an
When most people think of digital magazines, they narrow their focus on digital magazine apps that can be found in a digital newsstand or app store, but data shows that
At Mequoda, we have the privilege of marketing more than 200 premium subscription products including magazines, newsletters, and memberships that spark a myriad of ideas on how to create value.
Mequoda is a term to describe a method for designing and managing successful subscription marketing systems. Short for “media quote daily,” Mequoda is an approach to building these systems based
Multiplatform publishers are always looking for new ways to increase online revenues and profits. If you're currently seeking new platforms and opportunities, consider these three ancillary media platforms for generating
