For some digital magazines, the effort to generate online ad revenue can evoke a verse from Samuel Taylor Coleridge's The Rime of the Ancient Mariner: "Water, water everywhere, /
With so many digital magazines and brands deploying multiplatform content on the likes of Facebook, Instagram, and Twitter, devising social media standards for measuring data for advertising purposes was only
Quality content built for repurposing: check. Multiplatform tactics like free downloadables, a blog, and live events: check. A relentless social regimen: check. You've crossed off all of these items as
