Voice commands for search and bots for magazines – why niche publishers should prepare for the new wave of data consumption
Beyond the latest trend of kids walking into telephone poles
Premium publishers in the news: Bloomberg, Hearst, and more; plus, native ads not a cure-all
There are are premium publishers, and then there is premium publisher's content, and you don't have
Once print habits are gone, the magazine industry will rely on a new breed of digital magazine habits that you're responsible for creating
Once pundits started waving the "print is dead"
Digital magazines can go in a million different directions with mobile app content to create apps people want, but it's no big secret that a shortcut to more downloads and
If you are a magazine publisher, you are a digital magazine publisher. You are online, and hopefully you have a digital edition of your magazine. But that may be all
Repurposing publisher content is a best practice that all Mequoda Members do as a matter of course.
You should try it, too.
It provides great value, requires minimal albeit dedicated investment of
Register now, or wait another year to attend this one-day workshop.
I’ll keep this short, because I know you’re busy. Registration for the upcoming one-day Digital Magazine Publishing Workshop closes in one week. If you
If more than 50% of your traffic comes from mobile, it's time for a mobile website analysis to see if you're looking as sleek as you think you are
In an
Decoding the latest digital ad metrics, and checking in on ad tech and a digital renaissance for a legacy title
Digital ad metrics rise, fall, resurface. New ones are invented every
Like the best email subject lines, report titles should be short and sweet
In today’s multiplatform publishing world, there’s no such thing as standing still. So when data starts whispering “change”
By now, you must have read us go on and on about the Mequoda Portal, an integral part of our multiplatform strategy for digital magazines. Fact is, the publisher portal
Create digital magazine teams using agile principles and progressive technology to build more collaborative processes
Magazine teams have historically all been in one building, maybe in New York City, or Washington, D.C.
It would take a much longer post to outline all of the magazine challenges facing online publishers, but a few of the big ones these days include whether to go
Don't make your multiplatform content live on islands by themselves
Let's say you have plenty of website traffic. Audience development is no problem for you. Your SEO boots are laced up
Quartz's take on email newsletter publishing makes it a pivotal part of operation; plus, events key resurgence for B2B magazines
Email newsletter publishing might seem like an antiquated part of multiplatform
Please hurry! Your Early Bird price ends at midnight tonight
Your chance to exercise frugality in attending our one-day Digital Magazine Publishing Workshop ends at midnight tonight.
Perhaps you noted our earlier emails
A visual website architecture map to show how we get from attraction to monetization
When we talk about our signature ACEM methodology (Attract, Capture, Engage, and Monetize) it's easy to stop
As long as you’re selling to humans, you can’t go wrong with classic strategies. The more I read and write about the future of magazines and subscription marketing, the more
Searchers will snooze right through your listing in Google if you don't pep up boring old SEO headlines
SEO doesn't need to be the killer of headlines, but those who adore
Digital magazine sales surveyed among 14 of the top magazine publishers are skyrocketing on a single-copy level, according to a recent Pew Research Center study. Year-over-year website traffic is on
At the beginning of your roadmap, this magazine platform should come first, even before an app.
Online magazine platforms or offline magazine platforms or any platforms in between, it doesn’t matter:
The publishers making magazine revenue news include Gannett; plus, digital advertising, print circulation, and more
If generating magazine revenue were easy, we wouldn't exist. It's our mission to make it easier
Write an online magazine editor job description like a product description for a Swiss Army knife
Can you remember life before the internet, when a personal computer was another name for
When it comes to content marketing, publishing executives know how valuable native advertising can be to their revenue stream. More and more, though, digital magazines are taking matters into their
The answers will surprise you
At Mequoda, we’re deeply opposed to guessing.
That’s why we’re so devoted to testing and statistics, which is how we developed our Mequoda Method and made it
The successful user-driven startups of today are the ones who offer subscription-based services. As a magazine or newsletter publisher, you know a subscription-based business takes the revenue of one product
As we always say, a publisher’s minimum information unit (MIU) is the bedrock on which the best subscription business models are built. Any online publisher who doesn’t bother to understand
Getting a grasp of mobile best practices is like trying to catch a fish bare-handed. Unless you're a bear, they're really tough to pin down. If you are a bear,
We're surrounded by a goldmine of creative video ideas in magazine publishing – which one will inspire you?
I sit here writing this as I just finished watching six videos in
Checking out the latest publishing analytics news from all data points
Publishing analytics have assumed a prominent role here at Mequoda, where we're focusing more and more resources on staff, development,
Multimedia publishing demands multiplatform strategy, and Ebony is embracing it; plus, NYT latest to consider ad-free model
Multimedia publishing is remaking the industry, fueled by multiplatform strategy, content like video and
Put down the sunscreen and register before summer fever sets in
So, look, I know you're headed on vacation in the next week or so, but we have an early bird
Setting up a subscription website could be a costly test if you don't think about these three things first
The answers are not always obvious, even to a seasoned print or
Want to know a great way to confuse, distract and drive away new users? Design a website like a print ad. Go ahead, throw underlines under things that aren't hyperlinks.
You don't need us to tell you that the digital ad news when it comes to anti-ad-block efforts is not necessarily good. The efforts of digital publishers to block ad
When your magazine marketing job gets boring, that means your customers are probably just as bored. Pep up your magazine marketer game in 10 days!
Being a magazine marketer is fun,
When it comes to Snapchat, media brands must reconcile the upside of the channel with its challenges. Or overcome the challenges and maximize that upside, take your pick. Most digital
Mequoda wants no publisher to be left behind
I can talk until I’m blue in the face about how well the Mequoda Method works in helping legacy print magazine publishers make
What most publishers of niche magazines don't realize is that coming up with an editorial calendar is just as much work as producing the evergreen content itself.
New Nielsen Catalina multi-year media survey yields some interesting results on magazine marketing strategy
When we talk magazine marketing strategy, typically we're talking from the point of view of publishers. But
TIME magazine is seeing growth in print and digital due mostly to a strong pursuit of native ads in editorial and video, plus staffing updates and multiplatform publishing
Last year, TIME's print
Among publishing executives, is there anyone more admirable than Maria Rodale? Of course, we all have our favorites, but for us, Rodale's new media innovation, multiplatform strategy instincts, niche content
A responsive newsletter website brings accessibility to the table
Totally unrelated to publishing, you may have heard that Patagonia recently ditched their app. If you open it, it will tell you
Mequoda has been testing video landing pages for the past few years with great success. In fact, our Intensive attendees have told us repeatedly that our video is what convinced
Digital magazine distribution and consumption will receive the Audit Bureau of Circulations treatment; plus, Google follows Apple's lead and Time Inc.'s vision
Digital magazine distribution, readership, ad views, and more are
We've talked extensively about the great deal that the late Apple Newsstand – missed by some and not so much by others – offered magazines: a 30% remit to stand
Your magazine app is a platform, but it's not the most profitable digital magazine platform for passive income
Digital magazine apps are great for one huge reason: They come with a
Despite all of the ups and downs of digital publishing, the online magazine business keeps on cranking along, and companies like Time Inc. continue to set the pace with strategic
This certified Mequoda Master will step into Ed Coburn’s shoes
We’ve come a very long way since 2013.
Back in the day, Mequoda was a modest 15-person organization, with one lead consultant
