Tag: online publishing

Before hiring subscription website publishing experts, take this advice straight to the bank. If you're looking to grow the most beautiful rose garden on the block, would you prefer to go  

Sometimes we're amazed by content offerings we see subscription publishers launch. A recent content initiative from The New York Times applies, and it will be the first news story for  

If you're running or managing a publishing company, your time is often spent figuring out how to build a bigger audience, boost revenues, and increase your profitability on those numbers. In  

Dwight D. Eisenhower said, "In preparing for battle I have always found that plans are useless, but planning is indispensable." Have you ever felt in your personal life, like plans  

Gothamist and Atlanta Magazine publishers sell titles; Us Weekly eyed by Tronc Acquisitions, and a potential acquisition, continue during the first quarter of 2017 for magazine publishers. The first report involves the  

Spend two days with us, and you could become a success story like these publishers. http://mequoda.wistia.com/medias/x35lvq1w14?embedType=async&videoFoam=true&videoWidth=600 If you're a magazine publisher in the digital age, you're certainly savvy enough to succeed. And  

"Print is dead." "Long Live Print." "Digital Will Save Publishing." "Publishing Can't Be Saved." If you took headlines for fact, you'd never know how to respond to the contradictory "news" you  

Imagine you own a landscaping company. You cut lawns, trim shrubs, design landscapes and you even shovel in the winter. Now imagine you throw a dinner party where your brother brings  

There are 201,000 people searching for the term "apple pie recipes" every month, but that doesn't mean you should break out the measuring cups and write about it, if your  

Audience development is a major umbrella term online. There are a variety of ways online publishers develop audiences online, from content partnerships and social media to email and press releases.  

It's not just magazine, newsletter and newspaper publishers who seek custom CMS development services. Content management systems are built for most media businesses, even those who may not consider themselves  

A Mequoda subscription website Portal generates value from both users and sponsors Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media  

We see many acquisitions in the media industry. Multiplatform publishers look for the best opportunities to evolve, expand, and reach their audiences where their audiences are. Today we look at  

Dozens of tested, proven techniques for increasing your digital media revenues. This is not the event to attend if you want to learn the latest, hottest, coolest-sounding ideas. Instead, this is the event to  

There's a never-ending stream of new tools that pop up every day to help us become better web developers. We have a dashboard of tools we look to for ideas,  

New report looks at the efficacy of ads on websites versus social; Huffington Post tries newsletter-only content strategy; Condé Nast rethinks digital website strategy Which content strategy works best, ads on a  

Forbes' new audience development strategies include stories for social, podcasting, and focusing on millennials We see audience development strategies frequently changing with new technologies and analytics. The leadership and direction of  

I bet you have great content. Many niche publishers do. And, at Mequoda, we are deeply appreciative of the work that independent publishers do every day. Not only that, but we  

Pretty soon, most magazines won’t just be managing editorial teams in-house—they’ll be managing more editors remotely. Here’s how to make the virtual world work for your publication. Managing editorial teams in-person  

How to create new products and passive income from old products as a multiplatform publisher One of the most interesting rodents on the planet is the grasshopper mouse, native to the  

Digital Convergence Technologies Inc. names CRO; Meredith and Interview Magazine name new multiplatform editors Today we're sharing stories of new hirings, including multiplatform editors. First, we begin with a story from  

In two short months, you could be starting a new path to profitable multiplatform publishing success. But only if you hurry and register for the Digital Revenue Summit. If you  

"Do your job." Those are the famous words of New England Patriots' coach Bill Belichick, and the mantra of the whole team, who I imagine you already know just won their  

eMarketer scales back its predictions for ad blocking use; Firms battle against ad blockers Ad blocking has become an important topic to consider for digital publishers, and the conversation has taken  

Most publishers are only using one or two of these email call to action ideas for building an email list to sell more magazines Did you know that by pairing unproductive  

Digiday has reimagined how it operates within its industry, and how its new design can impact audience development efforts Digiday has recently unveiled its new website, which has been the first  

“He who fails to plan is planning to fail.” Winston Churchill called it, all right. And it strikes me that trying to succeed in the magazine publishing industry is a lot like  

If you're not writing contextual email text ads, your magazine marketing and paid products aren't selling as well as they could be. Have you ever thrown a birthday party for your  

Time Inc. digital revenue grows; TEN focuses on building content strategy; Mobile header ads experience growth for digital publishers Digital publishers experiencing growth is a topic we love to discuss, and  

Niche publishers don't need to fear domain extortion in the wake of brand domain availability There's a lot of evidence to show that the more constrained we are, the more creative  

Multiplatform publishers Time Inc. and Fast Company roll out new products; People Magazine teams with ABC News Some multiplatform publishers seek to leverage their brands while launching new products. We’re seeing  

One of the lesser known, but important plugins used within your Mequoda System is a caching plugin. A caching plugin helps your site run faster, so that when a visitor  

How to use A/B testing tools for creating subscription landing pages that turn more visitors into subscribers How many times have you been in a meeting where you and your colleagues  

Subscription websites LinkedIn and New York Times expand; WSJ closes Google loophole Subscription websites can be a profitable endeavor for content publishers. We begin by looking at The New York Times, which  

Increase email revenue by determining your ideal revenue per subscriber, and then using service journalism to keep them on a path toward monetization A Mequoda online publishing and marketing system measures  

Facebook makes an algorithm change; Google still uses PageRank; Twitter enhances video to round out our audience development news We begin our audience development news with a look at the new  

Subscription marketing is entering a new golden age. The trouble is, with so many new sources, niche publishers like you can’t always keep up on their own. Legacy sources like direct  

Digital magazine marketing will give you an afterlife There are times in business when we feel like we've created something great, and we don't understand why it's not selling. Back in 1967,  

Skiing magazine ends print run; Digital magazine publishers launch video brand; O partners with Holland America Line We've already seen lots of changes from digital magazine publishers this year. Today we  

As humans we’re always in competition. We want to have a better job, a bigger bank account, a happier life, a healthier family, a cooler side hustle or better behaved  

Multiplatform publishing expands for Condé Nast; Slate lays off editors and writers; Vox Media names first COO We begin this multiplatform publishing news by looking at an acquisition for Condé Nast, which  

Subscription publishers WSJ try ad-free digital; Huffington Post tries story format; NYT shares subscription lessons A lot can be learned by trying new initiatives, especially when they are undertaken with some  

Facebook's mobile ad network reaches the top; Organic SEO news looks at 2016 data; The future of voice search For the first time, Facebook's mobile ad network has topped Google. MediaPost  

There I was, getting my hair cut at the village barbershop. The barber was a thirtysomething woman who was new to the shop. While making small talk, she came to the inevitable  

Thanks to fake news, there's a surge of interest in "real news" sites, which could turn the news industry around We've written a bit about fake news lately. How Google is  

Magazine publishers Hearst and The Atlantic share exciting news; Chemistry World gets a new website Witnessing the still-changing world of print magazines is a sign that publishers have intentions of making  

You might be surprised by the niche websites that top Alexa's list of the highest ranking websites in the U.S. A niche website is one that centers around a specific topic  

Multiplatform publisher news for keeping up with a changing industry We begin today's multiplatform publisher news with a look at Condé Nast, who is making a big move by eliminating the role  

Think selling magazines is hard? Look at Netflix. Their offer is that you can try out their video streaming service for 30 days, then pay $8 a month. Not $10 or  

Time enhances user experience for golfers; Surfing folds for digital; Conde Nast launches new publisher website Healthyish Enhancements to publisher websites come with new ideas for reaching and engaging audiences. We’re seeing