Being a pioneer doesn't always pay
Publishing on the Internet is mostly uncharted territory, like the Amazon jungle was 150 years ago.
Some daring publishers have hacked a path to "online profitability"
If your website does not bring in enough revenue, focus on what it's lacking
Bringing your publication online is not easy, but it's absolutely necessary.
Audiences are going online to find information
USC Annenberg's Center for the Digital Future Study Outlines Media Habits Likely to Affect your Online Publishing Strategy
Earlier this week in NYC, I heard Dr. Jeffery Cole, director of the
Most printer-friendly pages are not really reader-friendly, but they could be.
We all know that web surfers skim and scan; they generally don't read carefully. So, consider this online publishing strategy:
As an online publisher, part of your job is to make information easier to manage for your subscribers
The majority of membership websites and email newsletters are instructional. Members join or
House of White Birches, a division of the Dynamic Resource Group, is an experienced print publisher. It has an enviable collection of magazines and book titles. It has carved out
Does Your Online Publishing Strategy Appeal to the Rest of the World?
Americans are generally ego-centric. I am an American, so I feel especially entitled to make this criticism.
By that I
Relieving the anxiety of online financial transactions
My wife once worked for a bank where the corporate culture included this little bromide: Every financial transaction is an emotional transaction.
What does that
An effective online publishing strategy means keeping your website up to date and protecting the content from plagiarists.For example, the New Year is right around the corner. In a month
