Online publishers use the Internet to publish, promote, distribute, and sale their content. Many online publishers started in other mediums, like print, and then recognized the potential of online publishing. Other online publishers got their start with the Internet.
Learn from experienced online publishers at the Mequoda Summit West 2011
In the Mequoda Daily yesterday, we discussed five ways to leverage content to build a bigger audience.
Those strategies were shared
Some remarkable statistics for the online publishing world’s game-changer
After seeing data on 2010’s tablet market, it’s hard not to agree that Apple’s iPad has been a game-changer.
During the 4th quarter
How Guideposts has built website traffic, increased brand recognition and revenue by leveraging existing content
Online publishers have the valuable opportunity to leverage existing content to build website traffic and brand
New data shows growth for in-app purchases
Mobile apps are an evolving industry. With an estimated 60 million Americans owning a smartphone, the evolution in mobile apps can mean a new
Successfully licensing products will generate growth for your online content-based business
In the Mequoda Daily yesterday, we discussed ways of generating revenue with content licensing opportunities and three goals for the
Major benefits for licensing existing content marketing materials include driving traffic, building brand and generating significant new revenue streams
2011 is the year of content.
2010 brought new advances in technology with
A day in the life of an online editor isn't just about writing blog posts
If you're a new online editor or simply a blogger who's ready to organize, you must
Our new Content Marketing Strategy 2011 white paper discusses Content Marketing in the Digital Age
Download your FREE digital copy of Content Marketing Strategy 2011 now
Since many Internet marketers and online
Hours of live commentary and actionable strategies for Content Marketing
In the Mequoda Daily yesterday, we continued our coverage of content marketing, the most important marketing concept for online publishers and
6 Components of a successful content marketing strategy
Great content marketing begins with the creation of great content. Regardless of your preferred medium, the content you provide has to be top-notch
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What is SEO Campaign Management?
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Optimizing content for search engines has become an everyday practice for online publishers and content marketers.
SEO campaign management helps websites target their audiences with valuable content
This free report from Mequoda Group discusses principles of a successful content marketing strategy that online publishers and content marketers are currently utilizing to create communities around their content
(Nationwide)---The Internet
Experience SEO Campaign Management 2011 live today and learn how to create, execute and track campaign results
In the Mequoda Daily yesterday, we discussed five main ways to promote your freemiums.
Following
Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to use your written content to attract, engage and retain an audience online.
New Twitter stats from CES show how mobile is important to the social media company
The Consumer Electronics Show, also known as CES, wrapped up yesterday, January 9th in Las Vegas,
As US tablet sales are projected to hit 70 million in 2011 and 2012, online publishers are paying closer attention to tablet revolution
The launch of the iPad in 2010 was
This free report from Mequoda Group discusses the seven principles of the content marketing strategy that successful online publishers and content marketers are using
Content marketing has become a token of
How retailers are now utilizing social media
Social sign-on is quickly becoming popular among online retailers.
The process allows consumers to log into their Facebook account instead of registering as a member
Twitter has become a subject worthy of research
A new survey from the Pew Research Center’s Internet & American Life Project examines Twitter users.
This exclusive study is the first of its
With the New Year here, let’s all prepare accordingly
Now that the holidays and over and most of us are back to work, it’s time to get situated for 2011.
Let’s face
Can the iPad renew an interest in long-form journalism? Some think so
The iPad was seen as a “game-changer” since it’s debut in 2010. Now some believe it will help revive
This free report from Mequoda Group discusses the content marketing strategy that successful online publishers and content marketers are using
(Nationwide)---Studies have shown that content marketing is going to be a
Website components for more conversions
Online publishers have a challenging job nowadays.
Many Internet users have a belief that the web is synonymous with free content. This is an initial thought at
This free report from Mequoda Group discusses how online publishers can begin building subscription websites
(Nationwide)---There is a renewed interest in subscription websites. Online publishers and content marketers are seeing the
New evidence that subscription website models are valuable
We’ve discussed it before. Online consumers are willing to pay for content online, especially if it’s premium content.
The days of assuming everything online
How untraditional publishers are becoming more dynamic and profitable by leveraging multiple mediums and the power of social networks
Defining an "online publisher" is becoming more and more vague, but we
Let us not forget the rules of engaging writing…
Those producing a lot of written content on a consistent basis realize that some pieces will be better than others.
Especially in these
Two tactics for determining the content that makes up your online business
The way you envision the content on your website may not be the way your prospective audience members search
Use the Mequoda Key Metrics Dashboard to track operating statistics.
Business management guru Peter Drucker said it first more than 50 years ago. You can't manage what you don't measure.
Today there
Are you citing these three reasons for engaging in content marketing?
The end of the year often signals a time of desired change in people. For those of us operating an
Predictions for the coming year
Think back over 2010. What sticks out in your mind?
Was it the release of the iPad, which may come to fruition for online publishers in 2011
Identifying whether or not load time is a factor in your website homepage bounce rate
Your website should load in under three seconds. People expect information these days to load instantaneously
Discover how to start the process of SEO campaign management
In an article published in the Mequoda Daily yesterday, we discussed the overall strategy behind SEO and best practices for search
Elect SEO campaign management in 2011 as your main strategy for organic search engine listings
Optimizing content for search engines has become an everyday practice for online publishers and content marketers.
SEO
This year, add some ‘holiday cheer’ to your email promotions
The holiday season is always a time of wonder. Children begin to wonder what they will get as a gift; Parents
Discover new means of content aggregation
A new platform created by Appinions allows online publishers to collect content on specific topics, either from their website or externally on the web.
For instance,
Digital is expected to grow, while print is not
Although this probably isn’t news to you, there are now some statistics on how the digital news audience is growing.
Online publishers and
As we head into 2011, what will be important to content marketers?
In an industry that is constantly changing, it’s important to keep an eye out for new trends and developing
2 components of your analytics package that should be observed
Anyone who has ever taken a look into their company’s analytics package knows that there is a lot of data involved.
This
Suggestions for better landing pages
Online publishers know what content they want on their website. It’s typically this knowledge that serves as the core concentration of their online publications.
However, as time
Discover what all of those numbers really mean
Register now for our 90-minute Actionable Analytics webinar, which takes place on Tuesday, December 16
The ability to track and analyze statistical data has
The “iPadification” of mobile apps
We have been talking about the impact devices like the iPad will have on the online publishing industry since the tablet device was released.
These changes won’t
The models that have been working for tablets thus far
Since tablet devices are a new breed of technology, not too much is known about them so far.
This includes ways online
The long-awaited e-bookstore is here
Google’s new e-bookstore, known as Google E-books, has officially launched.
The e-bookstore is currently filled with over 3 million books that users can view on any device
What to do if you are concerned with your website’s bounce rate
In yesterday’s Mequoda Daily article we discussed bounce rates. These percentages have brought a perplexed look to the faces
Identify the uniqueness of mobile apps
Mobile apps can greatly impact the way people interact digitally while on the go.
Due to the popularity of digital devices, mobile apps are a game-changing
