Online publishers use the Internet to publish, promote, distribute, and sale their content. Many online publishers started in other mediums, like print, and then recognized the potential of online publishing. Other online publishers got their start with the Internet.
9 reasons why HTML5 will change the online publishing landscape
Over the past six to 12 months, I’ve heard that HTML5 is going to change the entire online publishing landscape again.
Some
Not all keywords are created equally – learn techniques for keyword research and content production efficiency
In yesterday’s Mequoda Daily, we discussed what the Keyword Competitive Index (KCI) is and how
The Million Dollar Landing Page Templates free report uncovers landing page templates that use best practice guidelines and have generated upwards of one million dollars
Optimizing landing pages and designing landing
How to create an iPad-friendly version of your website with this new platform
Onswipe, which was once available only as a WordPress plugin, was released today as a publishing platform for
The king of search engines makes history; does it mean anything for online publishers?
In May 2011, Google hit a milestone by becoming the first company ever to reach 1 billion
5 methods for measuring content engagement that you may be missing
Measuring content engagement can lead to great things.
First, it can help you determine what types of content your audience finds
Engagement with audience members via social networks can lead to better relationships
Every online publisher utilizing social media should love when data comes out showing value behind the activity.
For a while,
The key element to our most successful Gold Member Systems
In yesterday’s Mequoda Daily, I discussed my thoughts on David Meerman Scott's intriguing suggestion about offering free downloadables without required registration.
Most
The future for digital magazine circulation, and its associated revenue generation, is predicted to be positive for publishers
The tablet and e-reader marketers continue to prosper, which impacts the growth of
Strategies online publishers are using or considering in modern times
Sometimes commerce strategies emerge online that are truly remarkable by reaching consumers in right place.
For instance, mobile’s reach is enormous and
An email strategy utilizing these email types can help you sell more products and build your audience
The types of emails you send to your list have a lot of impact.
Group Commerce is allowing publishers to offer daily deals
Groupon’s immense success has spurred many competitors offering group deals on a daily basis.
One company, which has quickly emerged on the scene,
Last chance to register for our 29 Ways to Increase Website Traffic webinar
Who doesn’t want more strategies for generating website traffic?
Traffic is the lifeblood for online publishers and content marketers.
Are you using legacy, physical and promotional products to their full capacity?
In yesterday’s Mequoda Daily we discussed five methods for increasing direct website traffic that multiplatform publishers have been utilizing.
Those
Discover different opportunities for increasing website traffic through unconventional methods
Multiplatform publishers have an advantage when it comes to generating website traffic.
For instance, they can use all the digital reach they
Internet strategies evolve quickly; keep up to date with informative free reports
Think about last year’s Internet strategy…what were you doing to build audiences and sell products?
Were you heavily using micropublishing
Past attendees will tell you that editors, marketers and management professionals should attend a Mequoda Summit to get the full experience
Yesterday’s Mequoda Daily featured a conversation I had with Willie
Audio is a valuable resource; here are six formats for creating good podcasts
The power of audio is often underestimated, especially with the emergence of video in today’s digital environment.
However, it’s
How to create SEO'd blog articles with the best chance of getting found by content searchers
One thing Google’s Panda update has taught us is that quality content is a clear
Content marketing tips for reaching new audience members
Many things can be said about the social sharing of content.
Beyond inciting more interaction online, it has helped the spread of content.
Three effective uses of keyword research include audience development, website taxonomy and article tagging
In yesterday’s Mequoda Daily, I discussed the impact that Mequoda System publishers have experienced from Google’s Panda
Virtual perceptions grow within Google
By now, online publishers have acknowledged Google’s Panda update, which began rolling out in late February.
To discover how the algorithm change affected Mequoda System publishers, we
Recent data shows that tablet owners buy more online than smartphone users
Online publishers and retailers need to consider the ways audience members use technology.
For instance, how do you think smartphones
Care2’s CEO Randy Paynter shares 3 important developments in SEO, helpful for all online publishers and digital marketers
In an Audience Development panel at IMAG’s 8th annual conference in San Francisco
New content marketing modules will be taught in New York City for publishers and content marketers
In yesterday’s Mequoda Daily, I discussed the three strategies necessary for finding success with an
There are many ways to share content online; are you utilizing the most popular methods?
Nielsen Online and AOL released an April 2011 report entitled “Content is the Fuel of the
Many journalists have a problem with SEO; are their criticisms valid?
I’ve witnessed it in person and read numerous articles on frustrations with SEO.
Many journalists dislike, or fear, SEO – depending
Pop-Up Magazine brings magazines to life
Online, publishers have the opportunity to perform different roles. They can be radio hosts or podcasters, video producers or bloggers.
The Internet allows for different platforms
Data shows that email is alive and kicking
Last winter, MediaShift interviewed me for an article entitled “Email is Far From Dead”.
The beginning of the article discusses how people have been
New data shows a 20% increase for top digital newspapers
New data from the Audit Bureau of Circulations’ Fas-Fax show a rise in circulation for the top 25 newspapers with digital
Mequoda editors do it daily…
The Mequoda System is based on four Open Content Standards, and Mequoda Group is the organization that moderates, documents and promotes these standards.
In 2011, the Mequoda
Join our Twitter for Editors webinar today and discover what the most successful publishers on Twitter have in common
In yesterday’s Mequoda Daily, we discussed the seven Twitter goals online editors
A glimpse at all our interactive sessions from September’s upcoming Summit in Boston
In yesterday’s Mequoda Daily, I provided highlights from a recent conversation with Bryan Welch, publisher and editorial director
Bryan Welch answers pressing questions facing online publishers in 2011
I recently had the opportunity to speak with my friend, and colleague, Bryan Welch.
Bryan is the publisher and editorial director of
Roundtable Sessions Inform and Personalize
At last year’s SIPA 2010 Conference, I sat in on a small publishers roundtable the first morning, an editorial roundtable the next morning and a microsite
6 tips why Twitter Lists are valuable to social network users
Creating lists on Twitter helps users become more focused with their activities on the social network.
Have you started using Twitter
Use social media to leverage your content in a time efficient manner…or you’re wasting your time
In yesterday’s Mequoda Daily, I discussed the possible Social Media Bubble developing within the industry
New findings discuss how often tablets are being used
Almost 70% of tablet owners are spending at least an hour everyday on their tablet device.
This data was reported to AdMob, which
The sixth principle of content marketing focuses on the need to work towards the same goal
In yesterday’s Mequoda Daily, I discussed six elements of a webmaster’s job description.
Knowing those job
Content marketing and SEO will help build long-lasting relationships
Our Mequoda Summit West 2011 wrapped up today with an optional social media workshop.
During the last few days, a lot of great
