Online publishers use the Internet to publish, promote, distribute, and sale their content. Many online publishers started in other mediums, like print, and then recognized the potential of online publishing. Other online publishers got their start with the Internet.
You should tweet this article…want to know why? Because it details the power social sharing has on the Internet community.
For instance, were you aware that social media has an
One of the most memorable Mequoda Summit sessions I recall attending was in Napa Valley.
The session was 41 Ways to Build Email Circulation, and I, like many of the
The Mequoda Summit West 2012 will be a popular destination for online publishers this coming April.
Those in attendance will be Mequoda alumni who have attended past events and are
Components that help online publishers maximize customer relationships
Through the use of multiple technology partners, online publishers have the ability to organize their customer relationships. Due to its nature, a customer
Digital publishing isn’t exactly new. However, prior to the inception of the iPad in 2010, it was a horribly basic concept.
Publishers who created digital magazines typically did so as
5 actions for creating engagement discussed at Bootcamp
Online publishers and content marketers are taking numerous strides to share their engaging content.
A few of these will be discussed during our
Digital magazine publishing is about opportunities.
Publishers have the opportunity to use the medium of the Internet, new technological gadgets and partnering business to generate, market and sell digital products.
Legacy magazine publishers have the opportunity to develop a multi-platform strategy in 2012, which can lead to success.
Publishers with a background in print and a bulk of content are
Online publishers find success with digital magazine content
For some online publishers, 2011 can be considered as the year digital became “solidly profitable”.
These words came from David Carey, Hearst Magazines
In a time when publishers have a lot of opportunity to build their subscriber file, it’s worth knowing what their audience deems valuable.
If Digital Natives are in your target
Website traffic is a big part of email list creation; If new visitors aren’t arriving at your website, you won’t be generating new subscribers.
In 2012, here are a few
For online business owners, 2011 brought many new operational considerations.
As an industry, publishers cannot wait to see what the next “big thing” will be in 2012.
Instead of waiting for
Hundreds of millions of tablet devices are expected to be in the market within the next few years.
Those expected numbers will create a large consumer base; especially since tablet owners
The Digital Content Marketing Bootcamp is set to kick off 2012 with a step-by-step checklist for online publishers launching, relaunching or prioritizing their online business.
This 49 step tried and
Vida y Salud announces the launch of its quarterly print magazine
In a time when many print publishers are looking to make the transformation to digital, some online publishers are doing
How do you add new keyword tags into your WordPress system?
Some operators are able to do it manually as they don’t add many keyword phrases at once.
However, for online
The rise in mobile is increasing email usage
Email evangelists have a new reason to step up onto their soapbox and preach the good word of email.
Not to say there
Email is a multifaceted tool for online publishers and content marketers. It can be used to deliver editorial e-newsletters, product promotions and week-in-review compilations.
Ideally, professionals use this medium to
Sponsorships help secure revenue for online publishers
Many publishers believe that digital content needs to be free. Acting on this belief helps publishers experience bigger audiences and higher amounts of website
The Internet has changed how media is consumed. This is especially true for Digital Native - people who have grown up with the Internet in their lives.
How do the
A one-day intensive program designed specifically for publishers teaches how to successfully start and run an online business
Mequoda Group released details that its Digital Content Marketing Bootcamp will take place
This segment from the Digital Native Survey reinforces the power of the Internet
How many hours do you spend on the Internet each day? This is the question asked to our
Digital publishers and online business owners: think about how your role has changed since you’ve transformed from print to digital.
I’m sure your skills have remained, and perhaps grown stronger
Retail partners are the key to selling more of your products in different locations. From the Apple store, to Barnes & Noble and now the Amazon Newsstand, there are plenty
While perusing the Internet, I was surprised to see yet another article discussing the death of email.
Although this article seemed to be directed toward internal business activities and the focus
The Mequoda Daily serves as our collaboration between research, insight and case studies designed to help online publishers, content marketers and online business owners understand the evolving digital environment better.
There are a number of proven strategies for success being used by online publishers.
One such strategy involves the use of a subscription website, for publishers with an excess of content
Legacy publishers have the opportunity to expand their brand by developing a magazine-centric URL structure.
In doing so, your magazine content can remain the center of your online activity, while
Legacy publishers are required to train staff members as they shift from traditional print to digital publishing. Although some of their skills transfer, there were ones for Internet-based audience development
Regardless of how people arrive at your website, your overall goal should be to keep them there with great content, get them registered as an email receiving subscriber and turn
The mobile device trend is gaining speed, for tablets and smartphones alike
What do mobile devices mean for your content? For some online publishers, it’s the chance to produce premium digital
Allowing users to easily unsubscribe from your email newsletter is a best practice for Mequoda System operators. Doing so helps alleviate possible spam complaints or other negative messages that could
Online businesses aren’t able to see up to 50% of their keyword data after a recent Google change
For years, Google has been a major partner for content publishers. Google’s mission
Take social media users and turn them into your biggest source of online traffic and audience development
Social media traffic is the easiest source of traffic there is—once you have a
What Google+ will and won't do for online publishers
It's not exactly safe to say that using a Google network does anything for your SEO status. In fact, I've seen blogs
Discover the nine deadly membership website mistakes when you download this new free report from Mequoda Group
Download your free copy of Membership Website Strategy: 9 Deadly Membership Website Mistakes &
More US adults have apps on their cell phones and more are willing to pay for these apps
Content consumption looks much different than it did five years ago. The mobile
You don’t have to meet us in New York City to receive our valuable training services...we can come to you.
If you and your team desire to learn more effective ways
Collecting data from your email marketing campaigns allows you to determine which activities are the most beneficial to the health of your online business.
Smart online publishers use this data
Publishers, learn to make one of the most important decisions associated with bringing your content online
Choosing a content management system can be a daunting process, especially for traditional print publishers
Do you know your inbox placement rate (IPR)?
Email usage has remained solid for years, and its popularity will likely grow due to mobile devices like smartphones and tablets. A new
Online publishers, content marketers and email marketers need to apply the same amount of professionalize to their email campaigns as they do with every aspect of their online business
In an
6 tips for creating emails designed for mobile devices
Originally, we were telling publishers to design websites optimized for mobile devices. This was at the time when the mobile revolution was
The tablet era continues to make waves in content consumption
Since the release of the iPad in 2010, publishers envisioned a new world where they content could live digitally.
There were hopes
Online publishers should not have to worry about managing their email system, especially with all other responsibilities they have. This is why we offer services from WhatCounts, an official tier-one
By now, the savviest online publishers understand the need for a thorough keyword universe. Although it is time consuming to create such a document, the rewards are great, as it
What will the future hold for your brand?
If you’ve wondered this before, allow us to create a strong hypothesis for your brand’s future. This information will show you an idea
