online publishers Archives

10 Reports About Digital Magazine Publishing You Should Bookmark

Don Nicholas • January 7, 2022

We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers. These predictions are important,

How Do Online Magazines Generate Revenue?

Don Nicholas • December 1, 2021

If you've considered starting an online magazine, or are a legacy print magazine considering going digital, you've asked this question: How do online magazines generate revenue? And the answer is

Best Digital Magazine Publishing Software You Can Use to Launch Your Digital Magazine

Don Nicholas • November 26, 2021

Digital magazine publishing software is important; which option are you using? Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital

The Best Advertorial Definition & Examples That Will Inspire You

Don Nicholas • November 24, 2021

Isn't most content online an advertorial these days? With so much conversion architecture built into websites, aren't we always trying to convert visitors into subscribers, or get them to click

Use Website Floaters to Increase Email Conversion Rates

Don Nicholas • November 8, 2021

When website users are asked whether they like pop-ups, they say no. They'll say they hate them. They'll tell you they're the most annoying things on the Internet. They might

The Truth: How Online and Email Copywriting Sells

Don Nicholas • October 4, 2021

Words matter. Imagery matters, too. But, the purpose of imagery in direct marketing is not to please or entertain—the purpose of graphics in direct marketing is to get your audience

What is a White Paper?

Don Nicholas • August 6, 2021

Online Publishing 101: Creating and selling blockbuster digital white papers, special reports and handbooks is a core skill for many successful online publishing companies. With low production costs, no inventory

Understanding the Five Website Archetypes

Don Nicholas • July 26, 2021

Choosing the right business model and supporting infrastructure for any business is a key strategy for business success, especially in website publishing. Gas stations, supermarkets and bookstores are all retail businesses.

3 Most Deadly SEO Mistakes and How to Fix Them

Don Nicholas • May 10, 2021

An easy fix for the top five SEO mistakes These innocent mistakes may be costing you the highest price of all - better search engine ranking. If you want to

How to Double and Triple Email Revenue in a Few Weeks

Don Nicholas • February 18, 2021

Improving email revenue? I certainly didn't learn that one in school, and you probably didn't either. In fact, in four years of journalism school, I never even had a single

30 Great Sources for Magazine Trends

Don Nicholas • February 18, 2019

We aim to be one of the best sources for magazine trends online, but we do it with a whole lot of help from our brothers and sisters in the

What is a Roundtable Event?

Don Nicholas • August 27, 2018

Publishers who are generating revenue through multiple platforms may include events on their list of products. If you're in the B2B publishing niche, you may see your competitors throwing roundtable

The Benefits of Online Advertising in a Nutshell

Don Nicholas • August 13, 2018

Once upon a time, online advertising had a shady reputation. Luckily for publishers, that's all in the past. The online advertising industry has improved its reputation, and consumers have become more

Protected: Executive Council Update: Get the Most from your Blockbuster Content with the Haven Advanced Republish Manager

Don Nicholas • March 12, 2018

Today, online publishers should try to maximize their time, experience and content similarly. One of the Internet marketing strategies that Mequoda strongly recommends in order to achieve this is the “Re” system of

10 Most-Read Multiplatform Publishing Posts of 2017

Don Nicholas • January 1, 2018

Our top-read multiplatform publishing posts of last year talk about creating strategies to increase revenue and value for everyone involved. Multiplatform publishing strategies were a hot topic in 2017, and

Mequoda Rocket Awards: Top 10 Haven CXMS Systems of 2017

Amanda MacArthur • September 26, 2017

This year, our winner was Countryside Network, who launched their Mequoda System in February 2016. Countryside was founded in 1969 and today includes four farming-related magazines (Backyard Poultry, Countryside, Dairy

Digital Publishers Use Compelling Strategies for Building Audience, Generating Revenue

Don Nicholas • August 8, 2017

Digital publishers are connecting various parts of their businesses to develop new revenue streams, and generating more traffic and a bigger audience at the same time. Today we're looking at

Mequoda Announces 6 Subscription Website Systems for 2017

Don Nicholas • April 20, 2017

A Mequoda Audience Development System is a physical, turn-key content management system that is customized to help publisher's attract new visitors, convert them into email subscribers, engage them, and finally,

Audience Development in the Age of Digital Video

Amanda MacArthur • March 15, 2017

Audience development is a major umbrella term online. There are a variety of ways online publishers develop audiences online, from content partnerships and social media to email and press releases.

The Ad Blocking Conversation Continues for Subscription Websites in 2017

Don Nicholas • January 26, 2017

New changes are coming globally for subscription websites using ad blockers Ad blocking has become a big topic for subscription websites building audiences, as well as other digital media brands. As this

Mequoda’s Top Multiplatform Publishing Posts of 2016

Don Nicholas • January 2, 2017

Our top-read multiplatform publishing posts of last year show an interest in native advertising and publishing expansion This year has been a huge time of change in publishing, and we're excited

Mequoda Rocket Awards: Top 10 Haven Nexus Systems of 2016

Don Nicholas • October 31, 2016

In 2016, our clients, who we affectionately call our Gold Members, have followed the Mequoda Method using our Haven Nexus CXMS and have seen tremendous gains in traffic year over year. Every

Reaching Digital Magazine Readers: Facebook, Mobile, Ad Blocking

Don Nicholas • September 22, 2016

ACEM, a foundational part of the Mequoda Method, stands for "Attracting, Capturing, Engaging, and Monetizing" digital magazine readers. Of course, the key to doing those last three is retaining audience

Media Revenue Trends: Newsstand, Native, B2B

Don Nicholas • September 20, 2016

Sometimes media revenue streams flow, and sometimes they dry up How are you generating media revenue? I hope your response isn't limited to one answer. Please, take all the time you

Don’t Build a Subscription Website Until You Identify Your MIU

Bill Dugan • August 4, 2016

Before any Mequoda client will build a subscription website, they first identify the most fundamental content their users will digest At Mequoda, we talk a lot about your minimum information unit,

Organic SEO for Publishers Paying Dividends, Study Shows

Don Nicholas • August 3, 2016

SimilarWeb data determines that organic SEO for publishers is a strong play Organic SEO for publishers is a key component of the Mequoda Method, one that can even permeate social media

How to Perform a Quick Mobile Website Analysis

Bill Dugan • July 21, 2016

If more than 50% of your traffic comes from mobile, it's time for a mobile website analysis to see if you're looking as sleek as you think you are In an

The Publisher Portal: What Your Website Really Means

Don Nicholas • July 20, 2016

By now, you must have read us go on and on about the Mequoda Portal, an integral part of our multiplatform strategy for digital magazines. Fact is, the publisher portal

Magazine Challenges – and Chances to Shine: Social, Ad Blocking, Apps

Don Nicholas • July 19, 2016

It would take a much longer post to outline all of the magazine challenges facing online publishers, but a few of the big ones these days include whether to go

Digital Magazine Sales Up, According to Study

Don Nicholas • July 13, 2016

Digital magazine sales surveyed among 14 of the top magazine publishers are skyrocketing on a single-copy level, according to a recent Pew Research Center study. Year-over-year website traffic is on

The Best Subscription Business Models Are Based on Your Minimum Information Unit

Bill Dugan • July 7, 2016

As we always say, a publisher’s minimum information unit (MIU) is the bedrock on which the best subscription business models are built. Any online publisher who doesn’t bother to understand

Creative Video Ideas Publishers Are Using That You Can Too

Amanda MacArthur • July 6, 2016

We're surrounded by a goldmine of creative video ideas in magazine publishing – which one will inspire you? I sit here writing this as I just finished watching six videos in

What to Consider Before Setting up a Subscription Website

Bill Dugan • June 30, 2016

Setting up a subscription website could be a costly test if you don't think about these three things first The answers are not always obvious, even to a seasoned print or

Online Magazine Business News: Video, Social, Mergers & Acquisitions

Don Nicholas • June 21, 2016

Despite all of the ups and downs of digital publishing, the online magazine business keeps on cranking along, and companies like Time Inc. continue to set the pace with strategic

5 Common Tech Flubs When Creating a Magazine App

Don Nicholas • June 14, 2016

There’s no doubt that niche content is the name of the game, at least if you’re playing the game using the Mequoda Method. But digital magazines can’t expect to slap

When Existing Direct Marketing Systems for Publishers Aren’t Enough

Don Nicholas • June 9, 2016

Improving direct marketing results is a constant source of discussion for publishers. They are always tracking, evaluating, and testing different offers for their products in order to optimize their results,

Ad Blocking Impact Will Reach Unprecedented Levels in Coming Years

Don Nicholas • June 2, 2016

What we know: Ad blocking is on the rise. What we don't know: whether the effort to block ad blockers will prove effective. What's starting to become apparent: The ad

Recurring Subscription Billing Benefits and Considerations

Don Nicholas • May 19, 2016

When a customer agrees to have a specific charge card billed a certain amount for a pre-determined (or sometimes open-ended) period of time, that's recurring billing. It's sometimes called recurring

The Best Job Board System for Publishers

Don Nicholas • April 28, 2016

Publishers, especially in the B2B space, have always helped their audience by providing career development advice, and by promoting opportunities in need of qualified professionals. Often, publications will provide expert

How to Leverage and Sell Multi-Channel Marketing for Your Publication

Don Nicholas • April 4, 2016

How to leverage multi-channel marketing both internally and also to sell out your advertising packages The human race doesn't all live in one house, or all work at one business. We

Online Publishing Platform News: Facebook, Apple, and More

Don Nicholas • March 29, 2016

Pick your favorite online publishing platform, and there's probably news; plus, when does a digital paywall become pay as you go? The idea of the perfect online publishing platform continues to

Magazine Publishing Online: Ad Block Solutions, Snapchat, Interviews

Don Nicholas • March 24, 2016

The latest news on magazine publishing online from Hearst, News Republic, and more We read trade sites about magazine publishing online for fun. We also read them to stay sharp. And

The Key Role of Audience Development in Multiplatform Publishing

Don Nicholas • March 21, 2016

Multiplatform publishing is the key to publishing success, and audience development is the job that gets you there Sixteen years later, I can still remember the day a large publishing company,

Digital Magazine Market News: Website Traffic Statistics, Bauer Xcel, Conde

Don Nicholas • March 9, 2016

Bullish 5-year study on digital magazine market shows record growth; plus, Forbes' focus on events Monitoring the digital magazine market is a necessity for us to successfully help online publishers establish

Big Names Join Forces for New Online Ad Network

Don Nicholas • March 2, 2016

Is an online ad network the answer to publishers' prayers when it comes to digital advertising revenue? We're seeing it with programmatic partnerships and other arrangements, and why not? Brands

The Importance of Phasing Projects for Content Management Systems

Don Nicholas • January 11, 2016

The larger projects online publishers face when becoming multiplatform publishers are often broken into multiple phases to keep the work manageable and the project moving along. Phasing brings focus to

Examining the MMA’s Mobile Native Ads Guidance Report

Don Nicholas • January 6, 2016

We're not even through the first week of 2016, and this is already our second digital publishing trends post on native advertising. That should tell all of us in the

Digital Media Industry Trends: Tablet Magazines, Ad Blocking, Mobile-First Design

Don Nicholas • December 30, 2015

The digital media industry trends dominating the headlines at the end of 2015 share some overlap with the digital media industry trends we started the year with -- monetizing mobile

Digital Magazine Editions Now Account for Quarter of Circulation

Don Nicholas • December 29, 2015

For online publishers and visitors to our Free Advice blog, it might seem like digital magazine editions dominate the industry, because they're all you care about and all we write

10 Top Multiplatform Publishing Posts of 2015

Don Nicholas • December 28, 2015

Our most-read multiplatform publishing posts of 2015 reveal a desire for better understanding of sponsorships, organization and cross-platform development This year we've tackled everything from online advertising models, content recycling and

Tag: online publishers

Enter Your Log In Credentials