PR is so different now than it was even five years ago, nevermind ten or twenty years ago. Because major news outlets still require press releases, we still publish them,
The right content marketing specialist will help you connect with your audience easier
How well does your editorial staff understand the topics you provide content on? In order to develop new
Press releases can be your friend in the digital age if you create them properly
Have you posted a press release online? Did it yield the results you wanted, or were
Lisa Buyer shares her SocialPR prowess at SES in New York City
Like many online endeavors, public relations is becoming more social.
Lisa Buyer, President and CEO of the Buyer Group, discussed
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What suggestions do you have for Content Marketing best practices?
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Content Marketing Suggestion #1:
SEO everything: Keep your keyword universe open while working on your second draft or editing an article. Include
Although there are many nuances within content marketing, these tips can be utilized anytime
Content marketing has grown in popularity over the last few years.
Perhaps this is because the Internet allows
How the Social Media Marketing Workshop at the Mequoda Summit West 2011 goes beyond typical social media courses
Recently I taught in London at FIPP’s Digital Publishing Course. Towards the end
Major benefits for licensing existing content marketing materials include driving traffic, building brand and generating significant new revenue streams
2011 is the year of content.
2010 brought new advances in technology with
With the New Year here, let’s all prepare accordingly
Now that the holidays and over and most of us are back to work, it’s time to get situated for 2011.
Let’s face
Are you citing these three reasons for engaging in content marketing?
The end of the year often signals a time of desired change in people. For those of us operating an
The holiday season is coming and mobile devices will play a big part
The specific uses of smartphones have evolved since they first hit the market. Text messaging and web browsing
Press release guidelines for the online PR market
Public relations performed offline is a bit different than online PR. They both incorporate the same components of creating relationships, yet do it
This free report from Mequoda Group discusses how online PR is a way of gaining visibility from online communities
(Nationwide)---Online PR can help reach a big, direct audience online that is
Have you thought about using podcasts for building email circulation? With the popularity of iTunes and online radio like Pandora, podcasts are an easy way to reach eager listeners through
This free report from Mequoda Group teaches how to use podcasts to build an email marketing list
(Nationwide)---The world of audio communication has found a home on the Internet. From podcasts
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What happens in Google when I submit my press release to multiple sites? Is there a problem with duplicate content?
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The biggest trap to avoid in online PR involves the content
Structuring your content will help reduce your weekly stress and increase lead generation
If you're experiencing a headache with your content creation, it’s time to focus on the content you’re putting
Jaime Guthals of Interweave Press joins tomorrow's webinar
If you plan on tuning in to tomorrow's Online PR Tips, Tricks and Traps webinar, then you're in for an added bonus. Jaime
Our Online PR Tips, Tricks and Traps will be taking place on July 13th
As online communities continue to expand and evolve, online PR is further developing into a resource that
Three tips to help along the way
Online PR can be looked at as a component to SEO campaigns. Search Engine Optimization (SEO) is all about building visibility by ranking in
Increase links and promote your content throughout your website and search engines. Competition within online PR has grown immensely. In fact, it has reached the degree where many press releases
A New Survey on Public Relations Provides Some Up-to-Date Answers. In 1963, John Marston wrote a book, “The Nature of Public Relations,” saying that “public relations is planned, persuasive communication
An introduction to online PR. It’s hard to contemplate the impact of the Internet. It has helped many industries and hurt others; it has given people the opportunity to find
Do you want to make more connections through the world of online PR? Download our free SEO Press Release Guidelines now and learn how to create and execute online PR
Free and paid ways to submit your press release as well as a how-to
Last October we published a list of online PR distribution services to consider for your next PR
Some online PR distribution services are free, and some are paid.
On the Internet, press releases take on new meaning. They provide search-engine visibility—an additional marketing opportunity that only some industries
Audience development with the help of online PR
We see lots of publishers that still don't understand how to integrate the Internet into their marketing operations. They understand the importance of
BHG.com Internet Marketing System Review
Getting on TV is just one of many ways to leverage other people's media and drive website traffic—people who will log onto your website, register to
