Can you assign dollars and dimes to a free digital newsstand?
There's no doubt that publishing your digital magazine on a tablet, so that it can be downloaded in some of
Online publishing strategies have grown exponentially since digital magazines have transformed the industry. It is, after all multiplatform strategy, and media companies are wise to maximize as many channels as
The publishers making news when it comes to monetizing digital content include Quartz, Fortean Times, and Dennis
Is there anything more important than monetizing digital content for magazines looking to embrace
At the beginning of your roadmap, this magazine platform should come first, even before an app.
Online magazine platforms or offline magazine platforms or any platforms in between, it doesn’t matter:
Write an online magazine editor job description like a product description for a Swiss Army knife
Can you remember life before the internet, when a personal computer was another name for
We're surrounded by a goldmine of creative video ideas in magazine publishing – which one will inspire you?
I sit here writing this as I just finished watching six videos in
You don't need us to tell you that the digital ad news when it comes to anti-ad-block efforts is not necessarily good. The efforts of digital publishers to block ad
Your magazine app is a platform, but it's not the most profitable digital magazine platform for passive income
Digital magazine apps are great for one huge reason: They come with a
Despite all of the ups and downs of digital publishing, the online magazine business keeps on cranking along, and companies like Time Inc. continue to set the pace with strategic
The sacred elements of any best-practice online magazine business model
Literary perfectionist Gustav Flaubert once said “our ignorance of history makes us slander our own times." He was right on the
What we know: Ad blocking is on the rise. What we don't know: whether the effort to block ad blockers will prove effective. What's starting to become apparent: The ad
How we're seeing a larger return on our marketing investment by recycling marketing campaigns across platforms
When I first started working at Mequoda almost 10 years ago, we wrote a lot
The MPA just released their Magazine Media 360° report and the future of magazines is just as interesting to predict as ever. The top growing magazine brands year over year
Some folks like to talk about the decline of magazines. And yet, the digital magazine surge shows that not only are magazines surviving, but they're alive and well, with still
Times, Adobe, others making online magazine content news
Online magazine content doesn't end with an article being posted online. Rather, that's where it begins.
There are innumerable ways of repurposing content, and
When we set out more than a decade ago to construct the most profitable niche publishing strategy for magazines, we took a big risk on how the new media industry
Understanding the new model for digital content publishing via niche and multiplatform principles
Digital content publishing is greater than the sum of its parts; grasping this concept makes a successful multiplatform
Most publishers – at least most niche and regional publishers – cannot live on online magazine ads alone, but of course they're still a key component of any media operation.
The
Online magazine subscription tactics will key digital publishing strategy in the coming years, as advertising challenges like ad blocking and viewability could force small and midsize, regional and niche, publishers
Going from print to web is no longer the terrifying proposition for entrenched traditional publishers it was 10 years ago, but it's still an intricate migration that requires you getting
As any compromised comment section can tell us, there are a whole lot of ways to make money on the Internet! Online magazine revenue streams comprise some solid volume in
Our most-read digital magazine publishing posts of 2015 reveal a desire for better understanding of creating, publishing, pricing and selling magazines
This year in our Digital Magazine Publishing articles we've tackled everything
As multiplatform publishing strategists who partner with many different kinds of media companies, we take a fairly liberal view of digital magazine platforms. That is to say, we consider digital
Online magazine advertising is growing exponentially, especially on mobile, but there's much to be sorted out before it can truly serve as a cornerstone revenue generator for all digital publishers.
Why do modern multiplatform magazines make so much money?
At Mequoda we talk about publishers that have multiplatform magazines on a regular basis, but what we don't always mention is that
Publisher acquisition news is often pretty predictable and ho-hum, but sometimes a deal comes along that not only captures the imagination, but also truly crystallizes the state of the industry.
Are you generating all of the digital advertising revenue you're capable of? If so, what's your secret? If not, join the club.
Mequoda Members know that relying solely on digital magazine
"We've used the Mequoda Method to more than double our digital memberships," says Susan Laden, newest member of the Mequoda Multiplatform Publishing Hall of Fame.
The Mequoda Multiplatform Publishing Hall of Fame,
Is gamification the next step in digital magazine design? The medium is certainly calling for it.
Design – its theory and execution – has always been important for publications, and now
Dedicating resources to an online magazine archive is a best practice for multiplatform publishers that we highly recommend, and a big key to success in the Mequoda Method.
Our favorite part
One main advantage of multi-platform publishing is recycling content into videos.
Think about it: what entices a website viewer more than a video sample of exclusive, paid-for conferences? These events are
Digital magazine readership – or audience, for our purposes – keeps climbing. Even as publishers grapple with ad viewability, mobile content strategy, and other challenges, they can take comfort in
If it seems like everybody has a digital magazine, that's because they do. If you're a publisher and reading this, then I'm guessing you're not quite "everyone" yet, but you're
Digital magazines come in all shapes and sizes. We recommend web magazines, because they adapts to any device, even tablets. But a digital magazine app is most native to tablet
Now that we’re 5+ years into the advent of the iPad and responsive website design has penetrated to a point where it's now a must-have for Google-friendly sites, it’s become
Online magazine publishers are focusing on tightening up their apps and archives in the evolving effort to bolster digital product. In the midst of all of this activity, Talking New
The Association of Magazine Media (MPA) released its first-quarter 2015 Magazine Media 360° report, and the year-over-year data is encouraging for online magazine publishing companies.
Today’s new media landscape can be utilized to better serve your business
Have you embraced new technologies and trends within the online publishing environment?
By now we’ve all heard about the benefits
2015 is shaping up to be a busy year for Rodale publishing, the health and lifestyle leader always on the lookout for ways to maximize their digital magazine properties –
Mequoda Members have fully grasped for a while now that digital magazine archives can do wonders for your multiplatform publishing and audience development efforts. Others, like Rolling Stone, are just
Digital magazines comprise the whole ecosystem of paperless magazines.
If a story can be read digitally, it's a digital magazine. It doesn't matter if it's read on the web, or a
With regularity, we have no trouble shouting the benefits of digital publishing from the rooftops. You can save money by recyling content, you can boost profits bycreating content on multiple
Over the past few weeks, we've talked a lot about digital magazines and specifically online magazines - the online edition of a magazine in HTML format, which typically comes with
Do you sell an online magazine or a digital magazine? How about both? Many publishers do, and they don't even realize that both have totally different business models.
Online magazines are
Ten years ago, most magazine publishers fell into two camps when it came to online magazine publishing. Some buried their heads in the sand and did little or nothing, apparently
Zinio, the mobile app platform for 5,000 digital magazines, has acquired Audience Media with the aim to become the first content aggregator to produce "white label, branded apps for consumers,"
How the top five magazines on Twitter got so popular -- not to say that this is definite list of every publisher, but according to our research, these publishers are
