Learn all beneficial uses for SEO; a fundamental skill
Being able to write for search engines opens a new world for online editors, content creators and publishers.
It is also a necessary
Not all keywords are created equally – learn techniques for keyword research and content production efficiency
In yesterday’s Mequoda Daily, we discussed what the Keyword Competitive Index (KCI) is and how
Discover the five modules for a complete keyword research strategy
In yesterday’s Mequoda Daily, we discussed how to use the Google Wonder Wheel to find related keyword phrases.
If relevant to your
Start treating your lists equally by building your social media lists with new free products
Social media list building requires less effort than building your email list. Less effort on the
Streamline your audience development process with these must-have editorial management tools
When you're writing content that you know like the back of your hand, being a daily online editor seems like
Join our Twitter for Editors webinar today and discover what the most successful publishers on Twitter have in common
In yesterday’s Mequoda Daily, we discussed the seven Twitter goals online editors
4 ways the online editor position has changed in the digital realm
If you told journalists ten years ago that in 2011 they would be writing, editing, engaging on social media,
Tips for getting listed and finding relevant lists on Twitter
In yesterday’s Mequoda Daily, we discussed the power of using Twitter Lists.
In summation, the main reason for using Twitter Lists is
Capitol Information Group succeeds with the leadership of Phil Ash
Phil Ash, publisher at Capitol Information Group, Inc. supplies his audience with investment information and advice with Investing Daily. He also
Make your blogging more efficient and enjoyable with these four blogging resources
Online editors have an increasingly busy day-to-day schedule. In many organizations, the online editor also acts as the main
Create email newsletters that rock, with these 15 email newsletter marketing articles and 4 free white papers
How many blogs do you read per day? I often find myself reading only
Some job responsibilities are “non-negotiable”, especially when it comes to audience development
The job of modern online editors is constantly evolving.
Today, companies are focusing on metrics to inform editors on how
Free tools for bloggers that will make editorial management a multi-dimensional experience
As a professional editor and blogger, there are certain tools you use on a regular basis. Your blogging platform
How your email copywriting should differ, depending on your audience
Email copywriting can differ slightly when it comes to consumer marketing because consumers prefer a personal level of attention. The audience
Creating free products to build your email list is one of the fundamentals of SEO campaign management
One of the main topics of our SEO Campaign Management Basics white paper (free),
Online publishing tips for forward-thinking editors and marketers
It's 2011 and most colleges are only beginning to teach their marketing students social media. If you're an editor who went to school
A day in the life of an online editor isn't just about writing blog posts
If you're a new online editor or simply a blogger who's ready to organize, you must
Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to use your written content to attract, engage and retain an audience online.
You've been promoted to online editor and email copywriter. Now what?
So you're a new online editor. You've been transported from the print team and are assigned the studious task of
Three quick tips for online editors who manage email marketing campaigns
As an online editor, your primary responsibility is to create reusable editorial content, recycling it in numerous media. Your core
Five things you must do before launching a membership website
It would be foolish on the part of anyone to jump into a project without contemplating all aspects to be certain
If you’re an online publisher, Google should be driving over 50% of your traffic
It’s a love hate relationship with Google. On one hand, you need Google to like your
You'll find better keywords for your SEO copywriting campaigns once you start thinking like your customers
Over 500 changes will be made to Google’s search engine this year. As the algorithm
The first step required to accomplish anything new is believing that it is possible
We now have 44 Mequoda Systems up and running for magazine and newsletter publishers and, happily, most
Great online editors make for great online publishing
At our most recent Mequoda Summit, I found that there were mixed feelings about the new online editor job description. Publishers were finding
Simplify your editorial management strategy when you add a visual editorial calendar to your Wordpress blog
There's this new(ish) Wordpress plugin out in the wilderness that has been getting some buzz
Create a giant archive of robust free reports for optimal SEO Campaign Management
Sometimes publishers know that they should be giving away free content in order to build their email list,
A Google keyword visibility strategy and valuable, highly targeted content are fundamental to this experienced online publishing enterprise
If you have ever doubted the value of keyword research and search engine
Amanda MacArthur, our resident Online Editor & Publisher, led the session on social media strategy today, addressing how publishing are (and should) be using Twitter in their own businesses.
"Twitter is
Content marketing tips for online editors on tagging, targeting and titling online content
"Each information product in your brand portfolio can be used to supply content and drive traffic to your
Being a Mequoda System editor means following a regular, formal process that recasts the content of other media products.
As a Mequoda System Editor, or any online editor, you may have
A valuable conference should reach three goals: #1 great sessions, #2 great take-aways and #3 great attendees.
We've got #1 and #2 covered, come to the Mequoda Summit and be a
