Audience development personnel have a very specific, and incredibly important job, within an organization. Writing an audience development job description and then finding the right audience development staff can mean
How would you like to increase your subscription revenues by almost 60%?
It can be done, and it’s not magic. All you need are a paid subscription website, a couple of
How you manage, update, and optimize your blockbuster articles can make or break your organic traffic growth. Although blockbuster management is core to the Mequoda Method - and a topic
This year, our winner was Countryside Network, who launched their Mequoda System in February 2016. Countryside was founded in 1969 and today includes four farming-related magazines (Backyard Poultry, Countryside, Dairy
A client used this scorecard on their blockbuster articles to improve search visibility by 34%
A blockbuster article is a piece of content on your site that attracts a significant amount
It’s a simple thing, but it can have a huge impact.
Some marketers have noticed that the first thing a reader usually sees when their email shows up in the preview
Prato will work with a cross-functional team made up of Haven Nexus Software Engineers, QA engineers and subject matter experts to implement Mequoda Systems.
In Mequoda’s history, one of our most
In-person anything is better than phone or email anything. A cold call could turn into a friendly conversation about the latest Game of Thrones, whereas a cold email could just
All SEO keywords are not equally important—volume and competition matter!
The most effective SEO keyword strategy is to compete vigorously for top placement for the most popular keyword suggestions returned by
Multiplatform publishing is the key to publishing success, and audience development is the job that gets you there
Sixteen years later, I can still remember the day a large publishing company,
Ernest Hemingway once said, "We are all apprentices in a craft where no one ever becomes a master."
Perfection in editorial management is a fallacy. There will always be deadlines that
Here at Mequoda we can never stress enough the value of a free portal to any subscription website, no matter what archetype it is. It’s the key to driving website
Are you missing any of these cha-ching worthy event website elements?
Publishers aren't strangers to events. B2B publishers often get more involved in audio conferences and webinars, but both consumer- and
With regularity, we have no trouble shouting the benefits of digital publishing from the rooftops. You can save money by recyling content, you can boost profits bycreating content on multiple
Profitable combination of direct marketing, fulfillment, advertising and content expertise hits one out of the park
Some of you might be familiar with our favorite publisher, Rose Harper. Of course Rose
With an online editor’s job description changing from print to digital, it’s important to understand the role for digital publishing success
In order to succeed online, publishers need to have staff
Last week at the Mequoda Intensive, we had some pretty lively discussions about audience development both in-session and during breaks. Some of the most pressing questions involved Facebook, who we
Editor in Chief Douglas S. Barach and Online Editor Scott Dodd recently announced that OnEarth Magazine will switch to a monthly digital format and cease quarterly hard-copy production following its
The “World’s Largest Circulation Biblical Archaeology Magazine,” as Biblical Archaeology Review (BAR) bills itself, lives in a small niche, parented by a nonprofit organization. It’s dedicated to studying the oldest
Removing your brand name from your subject line could boost open rates up to 18%
Back in 2007, MailChimp published the results of their top seven performing subject lines. Seventeen out
Each year, as the Mequoda team gets together with our Gold Members at our annual Mequoda Gold Member Summit, there's a bit of magic in the air, it feels like
As Don likes to say, your magazine is not a website. And your website is not your magazine.
In fact, your subscription website isn’t even a website. It’s actually three websites:
10 email marketing template best practices for success
With email being one of the most effective ways of marketing our products, it’s always a good time to review Best Practice email
Mequoda’s only purpose in life is to prevent any other publishing company from going out of business, ever. That’s why we offer our decades of experience, proven best practices and
A look at email marketing statistics you must know
Email is the cornerstone of your audience development and product selling goals. An online editor’s primary responsibility is to reuse, recycle and
These things are what make a Mequoda System. Options you have when building a publishing website are somewhat resilient in the way that while we always grow to adapt the
Three critical questions every website publisher must answer.
Who runs audience development for your organization? When a website publisher asks me to help them increase website traffic and build a loyal
Your editorial guide to making work days a little shorter
So you're the new editor of a daily online blog, takes with editorial and audience development responsibilities. You might be posting
The impact of content marketing
There was a time when I approached being an online editor purely from a journalistic standpoint. My background, comprised of editorial and marketing experience, allowed me
An online editor’s position is very different than the traditional editor might realize. In addition to creating great content, they have to follow particulars associated with the digital environment, including
A change that editorial directors need to pay attention to
Put an online editor job underneath a microscope; what do you see?
The initial look shows a content creator; someone who understands
How do you stay knowledgeable about the latest trends that affect your business and your audience?
Some might answer this by citing the websites they visit often for up-to-date information. And
Make your WordPress content management system's email process less time consuming
Plug-ins are designed to make tasks easier and more time efficient. The premium Mequoda Email Builder Plug-in does just that.
For
The launch of MyHorseDaily brings support to all types of horse enthusiasts
MyHorseDaily, published by Active Interest Media’s Equine Network soft-launched in late June, and has since been utilizing Mequoda best
3 software options for building an open content subscription website
It’s not an online editor’s job to tell you how to create a website…but I do consider it my job to
7 job responsibilities and strategies for online editors that help develop a larger, more targeted audience
In today’s digital landscape, online editors have a hand in developing a brand’s audience, even
Do you have all the "answers"? Quora, LinkedIn and O'Reilly do.
As an online editor for a reputable magazine, newspaper or newsletter, you are already considered an expert in the niche
Yammer Helps to Facilitate Melcrum’s In-House Talk
A couple weeks ago I wrote about the rise of in-house social networks such as Chatter (from Salesforce.com) and Yammer. Both are based in
Roundtable sessions are always unique, and can deliver unexpected value
In yesterday’s Mequoda Daily, I wrote about the successful approach to facilitating roundtables that I’ve come to use over the years.
At
Utilizing space and time to connect with web users
Did you start your career as an online editor, or have you made the shift from a background in print?
In each case,
Write, share and strategize in all the right ways
As an online editor, I’ve created articles in the past discussing the job responsibilities associated with this evolving position.
Other Mequoda writers and
The most relevant keywords may change, but our step-by-step process remains the same
In yesterday’s Mequoda Daily, we discussed using Google Insight for Search as an assistant for continual keyword research.
If
Early bird pricing ends on Tuesday, July 12th so register now and save
Register for Search Engine Optimization 2011 Seminar now
SEO has become a fundamental skill in the digital landscape. If
If you’re not knowledgeable on a specific topic, YouTube can help you learn some relevant keyword phrases
How often are you given keyword topics to research that you are unfamiliar with?
As
Editorial guidelines and tips for the last-minute editor
Is it just me, or is a "case of the Mondays" an understatement when you're an online editor with a daily frequency? It's
