Insight taken from Dan Ambrose, online advertising expert
New types of online advertisements are intriguing. They are a bit different than traditional advertisements and are welcomed by consumers.
Regardless of the acceptance
The Audience Development Summit 2012 shares the most profitable strategies for developing an online audience
The success of online businesses relies on the billion-dollar asset: online audiences.
Ecommerce and online advertising generates
Your best audience development activities will lead to face-to-face interaction
I recently read an article about digital publishers “swapping analogue dollars for digital dimes.” The article made a lot of sense,
The recent Facebook IPO and surrounding uproar has created a robust discussion about the future of online advertising business models.
Advertising works for a couple of fundamental reasons. Advertising works when
Making new technology part of your everyday
Rachel Yeomans, marketing director of social media for Astek—and the person who helps us run our Wednesday noon (Eastern) Twitter Chats (today’s topic: SEO)—is
Tom Gale, President, Gale Media, Boulder, Colo. and Publisher, Modern Distribution Management
What takes up most of your time these days?
I’ve spent most of the past year and a half integrating
Six valuable messages and the sessions to cover them
The keynotes, sessions and speakers for SIPA 2012, May 20-22 in Washington, D.C.have all been carefully selected to deliver the most relevant
The Internet offers so many opportunities to legacy publishers.
Theoretically, they could spend time content marketing, building links, optimizing their website for search, building online partnerships, syndicating content, using paid
New data uncovers the main reasons why people avoid clicking on ads
The web is filled with an array of online advertising.
Although some online advertisers will tell you that they aren’t
The future of web advertising for newspaper publishers depends on getting more traffic
Now I'm not here to say whether or not a giant publisher like The New York Times should
Not Your Older Brother’s Online Advertising
A recently designed SIPA banner ad (above) for the U.K. market led me to the website of InPublishing. It's a massive all-media home base and
More people have reported getting news from the web than newspapers
Unprecedented growth has been experienced online.
According to the State of the News Media, a report from the Pew Research Center’s
Google is still leading in net ad revenue
The top five websites in the online advertising industry are experiencing a revenue increase of 20.5%.
Among these companies, Google is leading the way
A five-day training program for online publishers
Many people have already signed up for the fourth FIPP Digital Publishing Course program that will take place in London, UK, from February 21-25.
Let us not forget the rules of engaging writing…
Those producing a lot of written content on a consistent basis realize that some pieces will be better than others.
Especially in these
Predictions for a booming industry
Mobile was huge in 2010.
The devices themselves became more technologically advanced as they got faster and more powerful. Many companies released “smartphones” to adequately fill the
See what the future may hold for Internet marketers
Social media marketing was big in 2010. Companies cared about getting “Likes” on Facebook while building their social networks.
What do you think
Advertisers will spend more on Internet ads than on print newspapers by the end of 2010
We are upon a historic note.
Online advertising will grow 13.9% to $25.8 billion for the
Discovering traffic sources and new relationships with your analytics package
In yesterday’s Mequoda Daily article we discussed three tips for what to do your referring traffic.
The tips were specifically designed to
[question]
What is a Negative Keyword?
[/question]
[answer]
A negative keyword is a word that you define in a campaign or ad group within Google AdWords. The word you define as a negative keyword
According to a new Nielsen study, women like sharing online video, especially funny or entertaining ones
Apparently, women between 25 and 44 have very similar priorities. We are viewing and
Bringing back a few goodies to refresh your SEO Copywriting memories
At Mequoda Daily, we're publishing up to four blogs every day and we know it's not easy to keep up
Our Internet Business Models and Strategies free report discusses nine of them
Look around the Internet landscape. What types of online business models do you see generating revenue?
Online publishers and content
This information might make more online publishers try paid advertising with Google
Has Google Instant changed the way you search the web?
How about online advertising? Has Google Instant made you want
Get the most out of your editorial content without compromising your journalistic integrity
Some journalists think it’s ludicrous to incorporate advertisements with editorial content. I agree, to an extent.
It is never
Popularity of Webinars Demands Further Review
A majority of publishers seems to be putting on some form of webinar or audio conference these days. The SIPA online forums have recently seen
A few tips to sell more online advertisements with strong website design
Website design isn’t just important to the users that visit your website, it is also important to the advertising
Online advertising revenue is going up and these two tips will help your online advertising strategy
With advertising sales dropping in the world of traditional print, publishers have turned to the
All of a Sudden, We’re Offering - and Taking - Advice
How many of you out there have posted comments or reviews about products you’ve bought, trips you’ve taken or publications
Deciding What Price Makes the Most Cents
Pricing continues to be an interesting point of discussion in the specialized information industry. At the SIPA 2010 Conference, Knight Kiplinger, editor in chief
This free report from Mequoda Group discusses tips on mobile publishing strategies for usability, design and content distribution
(Nationwide)---For online publishers, mobile page views and clicks can mean more revenue. For
Successful publishers evolve and so does their content marketing strategy
Smart publishers will tell you that once they started optimizing articles and landing pages for Google, search engines have become their
Our Internet Marketing Strategy focuses on multiple ways to maximize revenues by using the Internet as a major source of traffic and revenue. By including a variety of business-building
SIPA’s New Report Gives All The Latest on Subscription Websites That Sell
Here are snippets from the much-anticipated, just-released, 53-page SIPA Management Report titled Building Subscription Websites That Sell: A Marketing
The Digital Media Strategy 2010: The Only 3 Ways to Make Money Online Now from the Mequoda Group is full of advertising tips online publishers can use to generate online
