Tag: OFIN

Similar in concept to OFIEs, an OFIN is an "Order Form in Navigation". While they are usually smaller in size than OFIEs, their strategic intent is the same: to quickly capture your visitor’s name and email address in order to grant them access to a free special report or a free copy of your magazine or newsletter. The ultimate goal for you as the website publisher is to quickly and easily add your unknown site visitors to your email database.

How Does Your Email Capture Rate Compare to Other Publishers?

Don Nicholas • January 5, 2022

Your email capture rate (ECR) is calculated by dividing the number of new email subscribers your website captures each month, by the number of unique new visitors passing through

Increase Magazine Subscriptions With One Simple Trick

Don Nicholas • December 24, 2021

For the first many years as a publisher, you had one goal and only one goal: increase magazine subscriptions.

40 Ways to Sell Digital Magazine Subscriptions

Don Nicholas • August 13, 2021

We currently operate more than a dozen digital magazine publishing systems in partnership with some of the country's leading content brands including Prime Publishing, Yankee Publishing, and Cabot Heritage Corporation.

How Can You Improve Engagement as a Publisher?

Don Nicholas • April 12, 2019

This week we're focusing on engagement, in How Can Engagement (E) Be Improved? The ‘E’ in the Mequoda Method's ACEM, is really about retention, and the idea that if you’re

How to Capture and Convert Web Visitors

Don Nicholas • April 5, 2019

ACEM doesn't exactly roll off the tongue, but if you've been following along for awhile, you know this acronym is baked into everything we do here at Mequoda.

Strategy Spotlight with Don: 7 Ways to Increase Magazine Circulation

Amanda MacArthur • March 22, 2017

If you're running or managing a publishing company, your time is often spent figuring out how to build a bigger audience, boost revenues, and increase your profitability on those numbers. In

10 Email Call To Action Ideas For Your Magazine Website

Amanda MacArthur • March 1, 2017

Most publishers are only using one or two of these email call to action ideas for building an email list to sell more magazines Did you know that by pairing unproductive

12 Ways to Convert Website Visitors into Email Subscribers

Amanda MacArthur • October 19, 2016

The very successful publishers that we always turn to when evaluating our best practices have used some or all of the following strategies to convert website visitors into email subscribers.

Website Architecture vs. Web Design – Which Comes First?

Bill Dugan • August 4, 2016

Website architecture refers to the funnel that leads your customers from a page, to a point of interest, like a "buy now" button, or an email subscription form. It refers

10 Content Marketing Mistakes That Get Mequoda Editors Fired

Don Nicholas • May 13, 2013

To put this post together, we banged together the heads of everyone on the Mequoda team to consolidate some of the mishaps that have occurred with our clients. There have

41 Ways to Build Email Circulation Forever [+ Video]

Amanda MacArthur • April 10, 2013

You can build email circulation over forty different ways, and we've got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof

5 Offers for Building Email Circulation

Amanda MacArthur • May 9, 2012

These methods will help you add more registered members to your email lists

Optimize Your Email Campaigns for Better Leads

Amanda MacArthur • May 2, 2012

Earlier this year eMarketer reported on the online marketing tactics being used for lead generation. For B2B marketers and agencies in the US, email was the main source for driving

The Real Relationship Between Inbound Links and Audience Development

Amanda MacArthur • April 28, 2011

The popularity contest of inbound links Inbound links tell search engines that you’re popular. When another site of high authority links to you, it tells Google that someone whom they respect,

Google, Friend or Foe?

Amanda MacArthur • November 4, 2010

If you’re an online publisher, Google should be driving over 50% of your traffic It’s a love hate relationship with Google. On one hand, you need Google to like your

Want to Increase Sign-ups for Your Membership Website?

Amanda MacArthur • October 13, 2010

How to use paid and earned media to build your membership website Most publishers continue to rely on paid media to generate traffic for their membership website. For good reason -

Strategic Intent for Subscription Websites

Amanda MacArthur • August 27, 2010

This free report from Mequoda Group discusses 14 guidelines for subscription website design (Nationwide)---A website that meets the goals of both the users and the publisher is said to have a

Understand the Language of Landing Pages for Free from Mequoda Group

Amanda MacArthur • August 18, 2010

This free report from Mequoda Group will teach you necessary components and the lingo behind successful landing pages (Nationwide)---Every page of your website is a landing page, especially in modern times

Landing Page Optimization Book Review: Landing Page Handbook by MarketingSherpa

Amanda MacArthur • November 13, 2009

Due to limited time or budget, the landing page is often given the least priority in a marketing campaign. Some marketers feel that a great external campaign is more important than

Notes & Quotes from Mequoda Summit Boston 2009: Website Conversion Architecture

Amanda MacArthur • October 7, 2009

One take-away from this in-depth session on landing pages and website conversion architecture, were all the different types of ads and placements that publishers can place on their site "Email Conversion

Organic Landing Pages: The Article Landing Page

Amanda MacArthur • April 16, 2009

Article landing pages are search engine superstars Article landing pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic. This

Organic Landing Pages: The Home Landing Page

Amanda MacArthur • April 13, 2009

The Home landing page is your first opportunity to make a good impression Organic landing pages are full of content that is designed to be attractive to both users and search

What’s the Value of an Inbound Link?

Amanda MacArthur • April 10, 2009

You know the drill: put on your link-building hat and drive website traffic! But why? Everyone's telling you to increase audience development by getting on social networks, PR sites and blogs

OFIN

Amanda MacArthur • September 6, 2008

Similar in concept to OFIEs, an OFIN is an "Order Form in Navigation". While they are usually smaller in size than OFIEs, their strategic intent is the same: to quickly

Homepage Design: When Scrolling is Better than Clicking

Amanda MacArthur • August 13, 2008

Should your homepage design offer full-length articles to increase conversions, or use snippets to increase clicks?

How to Calculate Your Site-wide Conversion Rates

Amanda MacArthur • July 9, 2008

How to build top level conversion architecture that will increase conversion rates and boost sales

6 Ways to Improve your Website Conversion Rates

Amanda MacArthur • June 25, 2008

Convert more website visitors into buyers or subscribers from any page on your site by using these 6 methods

Creating sales letter landing pages that do double and triple duty

Don Nicholas • November 14, 2007

The same high quality copywriting and design elements can be used for online, email and postal mail sales pitches. Multiplatform publishing in the 21st century means offering users many products on

How sales letters convert visitors into buyers

Don Nicholas • November 7, 2007

Sales letter landing pages pre-date the Internet in that they resemble traditional direct response sales letters. A sales letter landing page is a conversion landing page. Its objective is to convert

Tag: OFIN

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