Affectionately called OFIEs, "Order Forms in Editorial" are embedded subscription forms that appear on webpages and, indeed, are very much entitled to the respect, consideration, and perhaps even affection of circulators. They are fairly large, coupon-style ads, usually placed in unused space at the bottom of webpages and simply require a user to supply his or her name and address and click "submit".
You can build email circulation over forty different ways, and we've got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof
Point of purchase, social media, and physical products can help you build your email marketing list
With your brand and products listed throughout the Internet, audience members may not be introduced
A rapid conversion landing page housing a free downloadable is an intriguing offer for content seekers
In yesterday’s Mequoda Daily, we discussed nine components for SEO blogging that helps create informative
The popularity contest of inbound links
Inbound links tell search engines that you’re popular. When another site of high authority links to you, it tells Google that someone whom they respect,
If you’re an online publisher, Google should be driving over 50% of your traffic
It’s a love hate relationship with Google. On one hand, you need Google to like your
How to use paid and earned media to build your membership website
Most publishers continue to rely on paid media to generate traffic for their membership website. For good reason -
This free report from Mequoda Group discusses 14 guidelines for subscription website design
(Nationwide)---A website that meets the goals of both the users and the publisher is said to have a
One of the twelve landing page templates found in our 12 Master Landing Page Templates free report
Download our 12 Master Landing Page Templates free report now
As an online publisher, I
This free report from Mequoda Group will teach you necessary components and the lingo behind successful landing pages
(Nationwide)---Every page of your website is a landing page, especially in modern times
GolfVacationInsider.com scores well, but adding video and encouraging user-generated content could bring it to the next level
We put Golf Vacation Insider to the Mequoda Website Design Review Scorecard test.
Nine steps for converting visitors into subscribers during SEO campaigns
A key component to SEO campaigns is the rapid conversion landing page (RCLP). A successful RCLP will convert visitors into email
This week we took a look at Ragan.com, a popular site for communicators, and put it to the Mequoda Website Design Review Scorecard.
1. Strategic Intent: A
At first look it's easy
[question]
For letter landing pages, which font and type size is best? What kind of testing have you guys seen in this area? Serif? Sans Serif?
[/question]
[answer]
Arial for fonts above 12, sometimes
One take-away from this in-depth session on landing pages and website conversion architecture, were all the different types of ads and placements that publishers can place on their site
"Email Conversion
Glossary Index landing pages capture user’s interest with specific terminology
A landing page is the first page a user sees when entering your site, and a user can enter and “land”
Article landing pages are search engine superstars
Article landing pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic. This
How to create an OFIE that effectively turns website visitors into email subscribers
We’re big fans of acronyms over here at Mequoda, and the conversion architecture element we affectionately call the
The Home landing page is your first opportunity to make a good impression
Organic landing pages are full of content that is designed to be attractive to both users and search
You know the drill: put on your link-building hat and drive website traffic! But why?
Everyone's telling you to increase audience development by getting on social networks, PR sites and blogs
Website Design: 9 Items a User Should Immediately See On Your Blog when Designing Above the Fold
Twenty years ago, “above the fold” only referred to the upper half portion of
A checklist of 9 must-haves for a list-building rapid conversion landing page
We call an email-capture or name-squeeze page a Rapid Conversion Landing Page. Call it what you want, but what
The Internet Hub is a one of seven Mequoda Website Archetypes discovered by reviewing more then 2000 media websites. Like all Mequoda Website Archetypes, it has a limited set of
The same high quality copywriting and design elements can be used for online, email and postal mail sales pitches.
Multiplatform publishing in the 21st century means offering users many products on
Sales letter landing pages pre-date the Internet in that they resemble traditional direct response sales letters.
A sales letter landing page is a conversion landing page. Its objective is to convert
Glossary and directory landing pages succeed when they provide users the information they seek—either a definition or a link to an article or product.
A glossary landing page, as the name
The objective of the article landing page is to be picked up by search engines, capture the user's interest and lead the user to a transaction.
Most website users are familiar
All online direct response transactions begin on landing pages
Mequoda research indicates that on most websites, a maximum of 20 percent of the traffic arrives at the home page. In fact,
Yesterday, we presented the Website Design for Publishers and Authors Bootcamp here in Germany. We spent the first part of the day talking about the different Mequoda Website Archetypes and
Reader's Digest Online Version is a Great Example of an Old Brand Taking their Show Online Successfully
Reader's Digest is so well known and widely read that almost everybody has picked
While many Internet marketing professionals ignore direct mail as a viable means to increase targeted website traffic, one newsletter publisher devised a test that shows that direct mail post cards
PC World Makes OFIEs Work by Giving Them Prominent Placement Near Editorial, Making an Email Address Optional and Offering Plenty of Premiums
OFIEs, "Order Forms in Editorial" are embedded subscription forms.
In the past few months, I've seen results from three different magazine publishers that have each literally turned their source mix on its head. For each of them, a simple
