Creating the best subscription website business models starts with understanding your minimum information units—both the free minimum information units you'll use to build a loyal audience and the premium minimum information
A few weeks ago, I read an article from Peter Houston at What's New in Publishing that said email is the ‘Comeback King’ of digital publishing. That's a far cry
In our webcast series so far, we've covered all the basics of the Mequoda Method, including all the individual pillars of ACEM (Attract, Capture, Engage, Monetize). We've also talked about
The newsletter subscription website model is simple, clean and editorially-focused
Newsletter publishers, particularly those on the B-to-B side but also those with consumer titles in the finance and health fields, were
As digital publishers continue to iron out their audience and product strategies, the ones doing it the best are seeing growth in areas that matter: digital subscriptions and sales.
Our first
Your magazine and newsletter content is incredibly valuable.
There are, in fact, 10 well-documented content business models that can be used to build and grow your audience, revenue, and profitability. When
Coming up with the right content business model(s) can be the biggest stumbling block for those looking to grow a publishing business.
Choosing your content focus is a business-critical decision, as
If you’ve been reading here about the journey from legacy print publishing to digital magazine publishing, it may sound almost too confusing to contemplate
The journey involves everything from creating a
Yesterday, we relayed MediaPost's news about the Movable Ink study finding that mobile email marketing has eclipsed desktop open rates, which is great news for multiplatform publishers who have Email
No matter how well you're doing, you can always do better. So is your retention rate too low? Yes! If it's not 100% (it never is) then your email retention
“Give consumers what they want.” That’s both the motto and the business model at Prime Publishing, where a whopping 17 craft websites and 13 food sites – including one recently-launched
When you publish under the aegis of Harvard Medical School, your primary objective is not simply to make money; it's to improve the health and quality of life for the
The newsletter subscription website model is simple, clean and editorially-focused
Newsletter publishers, particularly those on the B-to-B side but also those with consumer titles in the finance and health fields, were
Would you like to see an increase of 700% in your monthly email marketing statistics?
Email is an interesting medium that’s used differently by an array of businesses. I’ve worked with
When someone discusses the components of the best email design, what do you think about? Is it the physical look of the email newsletter or marketing piece? Or does it
Email newsletter subscribers will thank you for following these 12 guidelines
An email newsletter is meant to inform the subscriber that receives it. Many non-publishers have an editorial email schedule that
[question]
What are the three main types of blog content?
[/question]
[answer]
1) SEO blog posts
2) Email blog posts
3) Buzz posts
1) SEO Blog Post
The main job of an SEO blog post is to build
Stand above the blogging competition in your market with an expansive editorial calendar utilizing three master blog types
A revolution in blogging has taken place during the last decade.
Individuals sharing their
Bob Coleman, Publisher, Coleman Publishing, La Canada, Calif.
SIPA: What was your first job out of college and how did you get into this business?
COLEMAN: Management trainee position with a West
Four quick tips from the professionals for turning your promotional email newsletters into leads and sales
The average email user gets dozens of emails per day, while others may receive hundreds
Learn email newsletter best practices to enhance your editorial management strategy
(Nationwide)---Having an email subscriber list is imperative to the success of online publishers and Internet marketers. Due to this fact,
The Internet Hub is a one of seven Mequoda Website Archetypes discovered by reviewing more then 2000 media websites. Like all Mequoda Website Archetypes, it has a limited set of
10 Guidelines for Designing Effective Email Newsletters
While success or failure of an email newsletter should be directly tied to bottom line goals (like sales, revenue, etc.), there are some things
How They Created the World's Number One Business Website
We've been taught that successful website publishing in 2005 means creating happy users and healthy profits. With 10.3 million worldwide unique visitors
Venerable guidebook publisher, an early adopter of the Web, continues to refine its Internet strategy. Fodor's Travel, a division of Random House, Inc., has been recognized as the premier
MeansBusiness.com, while a very viable and intriguing online content model, makes some critical areas in their website design practices, lagging behind their peers in the areas of community building, affordance
With a final score of B, BLR.com is a site, or a "network" of sites, that is already far better than average, but could be truly outstanding if only they
The first criteria is to analyze how quickly and clearly the site’s intention is communicated to first-time visitors. The BookReporter.com banner is immediately followed by a clear and unambiguous tagline:
