I continue to read with interest how free email newsletters are the hot new thing. A recent Digiday article shared that The New York Times, who has 15 million email
Before any Mequoda client will build a subscription website, they first identify the most fundamental content their users will digest
At Mequoda, we talk a lot about your minimum information unit,
As we always say, a publisher’s minimum information unit (MIU) is the bedrock on which the best subscription business models are built. Any online publisher who doesn’t bother to understand
When you publish under the aegis of Harvard Medical School, your primary objective is not simply to make money; it's to improve the health and quality of life for the
Mequoda has worked with many publishers over the past 10 years. If I were to describe the "average" Mequoda client, it would be a small to medium, independent publisher with
For a publication with roots deep in the Victorian era, founded by a conservative Scottish hatmaker, The Economist is a surprising innovator in the modern publishing era.
Apparently, despite its stodgy
How Agora, Inc. used the free content model to turn a $25 million dollar newsletter publisher into a more than $200 million dollar company that generates more than half of
Agora Financial Network: Understanding the Seven Strategies that Drive the World’s Most Successful Special-Interest Website Network
The Mequoda Group estimates that the Agora Financial Network will post top-line revenues for 2006
The folks at Red 7 Media understand that readers consume information in a variety of ways—in print, online, and in person. "Therefore," says Editor and Publisher Tony Silber, "it’s our
