At Mequoda Publishing Network we are big on helping print publications adapt to today’s digital environment. There are quite a few ways to bring your brand online these days, but
Advertorial, native ad, sponsored content, custom content—tomato, tomahhhto—it's all a similar scenario: a publisher creates and/or publishes content paid for by a sponsor. Regardless of how we refer to it,
Digital magazine publishing is and continues to be the current and next frontier, with unlimited revenue stream options coming from creative use and integration of text, images, video, social content,
Print advertising rates have always been robust. After all, magazine ads have been superior to broadcast ads in several ways: They offer a targeted environment, they offer adjacency, and they’re
Some helpful hints on generating revenue through online advertising
What comes to mind when you think about revenue models on the Internet? Is it a relatively new model that was designed
As you know, having an online portal for your information is essential for growth. Using the web to publish and distribute content and not just serve as an extension of
We started this year with the launch of Food Gardening Network, a digital magazine publishing system that is built to follow all of our best practices, conduct additional testing, and
Back in the 1990s, many publishers distributed their controlled-circulation or free magazine as a download from their website or something they would send out as an attachment to an email.
One of the most profitable subscription website business models is a magazine subscription website.
It's not because it's cheaper to build, or brings in substantially more revenue than other business models,
Publishers are embracing digital magazines because users are. And it’s true for B2C and B2B, as well as pure paid subscription, controlled circulation, or both. These publishers are taking advantage
Because multiplatform technology is an evolving, changing target, publishers are limited only by their imagination—and tenacity—when it comes to creating new revenue streams. It’s manifest destiny in the digital age.
In our webcast series so far, we've covered all the basics of the Mequoda Method, including all the individual pillars of ACEM (Attract, Capture, Engage, Monetize). We've also talked about
In our webcast series so far, we've covered all the basics of the Mequoda Method, including all the individual pillars of ACEM (Attract, Capture, Engage, Monetize). Today we're talking about
In our webcast series, we cover What is the Mequoda Method? and What is ACEM?, which tackles the topics of A, attracting new visitors to your membership website, C, capturing email addresses, and E, engaging
Once upon a time, online advertising had a shady reputation.
Luckily for publishers, that's all in the past. The online advertising industry has improved its reputation, and consumers have become more
A website redesign can lead to big increases in traffic and revenue if it's done correctly. If not, it can lead publishers astray. Fortunately there is enough information around for
If you don’t register for the next Mequoda Digital Publishing & Marketing Intensive by midnight, you’ll have to wait another year to start your journey to multiplatform publishing success.
"Frugality includes all the other virtues."
Old Cicero certainly knew what he was talking about. That's why I wanted to remind you that your chance to exercise frugality in attending
Today is the last day you can save on your seat to this unique and powerful subscription marketing and publishing event
If you have been thinking about registering for our Subscription Marketing & Publishing
If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do
If you are a legacy print-only magazine publisher, not understanding multiplatform publishing strategy - the future spells doom for your magazine and your publishing career.
Did you know that most media
Advertorial, native ad, sponsored content, custom content—tomato, tomahhhto—it’s all a similar scenario: a publisher creates and/or publishes content paid for by a sponsor. Regardless of how we refer to it,
If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do
Content publishers at Hearst, Time Inc., and Bonnier are creating new partnerships with Alexa, Twitter, and Skype, respectively
We're seeing some of the biggest content publishers utilizing partnerships to build upon
Learn how to write more effective native content advertising for a sponsor and start getting paid more for content
According to Business Insider data, the amount advertisers are spending on native
Change is the only constant the digital publishing industry knows. Beyond the evolution of content online, we're seeing a variety of changes coming to the digital advertising side of digital
Our latest version of the Multiplatform Publishing Strategy handbook delivers a proven, integrated set of business processes, principles and tools for the digital publisher, whether you’re B2B, consumer, local, regional
Procter & Gamble Co. cuts digital ad spend; Customers reportedly more trusting of marketers than many imagine; Condé Nast uses neuroscience for better digital ads
Publishers using digital ads have a lot to think
Today we're reporting on digital publishers bringing in new talent to strengthen their organizations.
We begin with New Yorker, which has brought in a superstar from BuzzFeed to be the director
Audience development growing with faster ads, custom software and more social media usage
Audience development continues to be a wide area for publishers to explore. The best strategies show consistent results
Today we're seeing increases in a variety of digital advertisements that some publishers have been using as part of their audience development strategy.
We begin at Media Post, which is reporting
A Mequoda Audience Development System is a physical, turn-key content management system that is customized to help publisher's attract new visitors, convert them into email subscribers, engage them, and finally,
New changes are coming globally for subscription websites using ad blockers
Ad blocking has become a big topic for subscription websites building audiences, as well as other digital media brands.
As this
Star magazine shows us how NOT to publish sponsored content in a print magazine (or anywhere)
Although it might seem like we ignore the trends of print magazines unless they've fallen
Native advertising becomes a focus for the Guardian
According to Digiday, the Guardian says that customers were beginning to become their competitors, and that is the reason why they have started
Our top-read multiplatform publishing posts of last year show an interest in native advertising and publishing expansion
This year has been a huge time of change in publishing, and we're excited
Sponsored email newsletters and podcasting provide additional advertising and affiliate revenue opportunities
Email newsletters have been in vogue for at least a decade (even while consumers kept denying it but continued
A basic overview of how a single magazine can turn into a multiplatform magazine through revenue and content model planning
Over the last few weeks we've gone over our a collection
The companies behind the latest multiplatform media headlines include Time Inc., NatGeo, and Facebook
The beautiful thing about multiplatform media is that the possibilities for a digital publishing strategy are endless.
As programmatic native advertising makes its rise, publishers are cautious; plus, is time spent with media next big thing in digital advertising?
Programmatic native advertising ... it's quite a mouthful, right?
Part of Countryside Magazine Network's success can be attributed to the rise of conscious and sustainable living in recent years, but an even larger part is due to their ability
Your digital magazine website is like a basketball team, always on defense and offense simultaneously.
For a basketball team, protecting the goal keys the transition to scoring success. A rebound, a
What Coke has soaked up from publishing sites; plus, Joe Ripp steps down, and The Daily Beast drives website traffic
In digital publishing, sites are where it all starts. But they
Sometimes media revenue streams flow, and sometimes they dry up
How are you generating media revenue? I hope your response isn't limited to one answer. Please, take all the time you
If you're not bundling these three drastically underused sponsorship package add-ons, then you're leaving money on the table
Multiplatform publishers are in a great position to sell sponsorship packages that combine
Our mission in life is to get more people to read magazines online, so this round of recent news is well received
Your goal and our goal? Make it irresistible for
Convince magazine advertisers to "invest" in your ads and native content, then show them the numbers.
If you're a new magazine, or even just new to digital magazines, you already know
By now, you know that native publishing is sweeping the industry, as digital magazines continue to cultivate additional revenue generators and provide more elegant options for both marketers and audience.
There are two new advertising revenue models in town – and you probably didn't even know they existed
Since magazine, newspaper, and newsletter publishers turned to the web, there have been
What is premium publishing? Premium publishing is what happens when media companies prioritize high-quality content – and then produce the infrastructure to support it. Premium publishing means monetization. Paywalls, subscriptions,