Tag: native ads

Glamour is pulling out the celebrities to boost its audience. Ad Week has a new report about Glamour's new celebrity editors, Emma Bazilian writes, "Glamour is reaching outside the traditional  

Parade has been a bit slow to make the digital shift but over the past year it's made a few different digital publishing moves. Digiday's Josh Sternberg writes, "In  

A new study from eMarketer says that 91% of moms - who Forbes holds responsible for "80-90% of all household decisions" and dubs "a very powerful and influential demographic" -  

American Society of Magazine Editors (ASME) has released new guidelines for native advertisements. Ad Age's Michael Sebastian reports, "New language suggests magazines use the term "sponsored content" to help set  

The next step for native advertising is interactive. ClickZ is reporting that the next generation of native advertising will be interactive. The new ad units use featured stories, video and  

Native advertisements have become very popular with all kind of publishers. Below is a quick look at this recent digital publishing trend.  

The New York Times is reporting that People is changing its subscription model. Christine Haughney reports,"On Monday, the magazine is introducing four new subscription packages. It is trying to attract  

The National Journal is reporting that the U.S. Postal Service may increase postage rates next week as much as 10%. Billy House writes, "Postal rate increases are capped at inflation,  

Campaign Magazine has the details on a new study released by Conde Nast comparing the dwell times between print and digital content.  

Even though Jeff Bezos' purchase this week knocked them out of the spotlight, a relatively unknown company, IBT, publisher of IBTimes.com bought Newsweek. What nobody is failing to mention in  

The Washington Post Company has agreed to sell its namesake newspaper and affiliated publications to Jeff Bezos, founder and CEO of Amazon.com for 250 million in cash. Bezos will be  

Catch up on the Mequoda Daily’s blog posts for this past week  

All this hype about native ads gave us a chuckle in yesterday's weekly Mequoda editorial meeting. In case everybody's forgotten, native ads aren't new, a fad, or even advertising's hottest  

If your goal is to convert website traffic at a fast pace, then paid advertising may be for you. Free advertising that builds website traffic over time starts with your