Tag: native ads

Advertorial, native ad, sponsored content, custom content—tomato, tomahhhto—it's all a similar scenario: a publisher creates and/or publishes content paid for by a sponsor. Regardless of how we refer to it,  

The best thing you can offer in an ad package is exclusivity, although few publishers can. Back in the days of print-only publishing, there was little opportunity to be an  

Some helpful hints on generating revenue through online advertising What comes to mind when you think about revenue models on the Internet? Is it a relatively new model that was designed  

If you've considered starting an online magazine, or are a legacy print magazine considering going digital, you've asked this question: How do online magazines generate revenue? And the answer is  

Isn't most content online an advertorial these days? With so much conversion architecture built into websites, aren't we always trying to convert visitors into subscribers, or get them to click  

Multiplatform publishers can generate revenue from users, from sponsors, or both. Consumer-focused portals that are sponsorship-based ask users to pay – not with money, but with time and information. They  

One of the most profitable subscription website business models is a magazine subscription website. It's not because it's cheaper to build, or brings in substantially more revenue than other business models,  

Once upon a time, online advertising had a shady reputation. Luckily for publishers, that's all in the past. The online advertising industry has improved its reputation, and consumers have become more  

Content publishers with the most success meet their audiences where they want to be met, and do it through the most-opportune channels. Today we are looking at some ways additional  

Advertorial, native ad, sponsored content, custom content—tomato, tomahhhto—it’s all a similar scenario: a publisher creates and/or publishes content paid for by a sponsor. Regardless of how we refer to it,  

Learn how to write more effective native content advertising for a sponsor and start getting paid more for content According to Business Insider data, the amount advertisers are spending on native  

Change is the only constant the digital publishing industry knows. Beyond the evolution of content online, we're seeing a variety of changes coming to the digital advertising side of digital  

Website updates tend to be commonplace in the rapidly-changing digital landscape. Today we're looking at three websites making changes for a variety of reasons. Our first story involves Meredith Corp.'s Parents  

Today we're seeing increases in a variety of digital advertisements that some publishers have been using as part of their audience development strategy. We begin at Media Post, which is reporting  

We all know the four basic advertising models, Cost per Thousand (CPM), Cost per Click (CPC), Cost per Action (CPA), Directory/Classified advertising platforms. But what else is out there? In today's  

New changes are coming globally for subscription websites using ad blockers Ad blocking has become a big topic for subscription websites building audiences, as well as other digital media brands. As this  

Our top-read multiplatform publishing posts of last year show an interest in native advertising and publishing expansion This year has been a huge time of change in publishing, and we're excited  

Sponsored email newsletters and podcasting provide additional advertising and affiliate revenue opportunities Email newsletters have been in vogue for at least a decade (even while consumers kept denying it but continued  

A basic overview of how a single magazine can turn into a multiplatform magazine through revenue and content model planning Over the last few weeks we've gone over our a collection  

Spending on print ads to decline 8.7%, and the majors in newspaper publishing are planning for the future A decade or two ago in newspaper publishing, it wasn't easy to get  

Ad block software continues to confound the digital publishing industry, but progress is being made as we see the results of various tactics to block ad blockers. Native ads, direct  

As programmatic native advertising makes its rise, publishers are cautious; plus, is time spent with media next big thing in digital advertising? Programmatic native advertising ... it's quite a mouthful, right?  

Spend some time in your archives to discover magazine promotions and copy that can be recycled There's something about antiques that can make you nostalgic, even if you weren't alive during  

Your digital magazine website is like a basketball team, always on defense and offense simultaneously. For a basketball team, protecting the goal keys the transition to scoring success. A rebound, a  

Sometimes media revenue streams flow, and sometimes they dry up How are you generating media revenue? I hope your response isn't limited to one answer. Please, take all the time you  

Our mission in life is to get more people to read magazines online, so this round of recent news is well received Your goal and our goal? Make it irresistible for  

Convince magazine advertisers to "invest" in your ads and native content, then show them the numbers. If you're a new magazine, or even just new to digital magazines, you already know  

There are two new advertising revenue models in town – and you probably didn't even know they existed Since magazine, newspaper, and newsletter publishers turned to the web, there have been  

The digital media companies making magazine publishing news include GQ, Slate, Meredith, and more We monitor magazine publishing news on your behalf because every day brings new big things in the  

Premium publishers in the news: Bloomberg, Hearst, and more; plus, native ads not a cure-all There are are premium publishers, and then there is premium publisher's content, and you don't have  

If you are a magazine publisher, you are a digital magazine publisher. You are online, and hopefully you have a digital edition of your magazine. But that may be all  

Getting a grasp of mobile best practices is like trying to catch a fish bare-handed. Unless you're a bear, they're really tough to pin down. If you are a bear,  

TIME magazine is seeing growth in print and digital due mostly to a strong pursuit of native ads in editorial and video, plus staffing updates and multiplatform publishing Last year, TIME's print  

While it might have blindsided some industry observers and rubbed some old-school publishers the wrong way, the recent news that the Associated Press is launching a native ads network shouldn't  

Lots of news on the ad tech side of the industry, which really shouldn't come as news, given all of the advancements happening on what seems like a weekly basis  

Is there anything more mercurial than online publishing trends? Not many industries have a more evolving mindset, technologies, or revenue models. On some days, this is a great thing, and on  

Looking for the latest in native advertising news? PubExec.com has been a bonanza lately for industry activity when it comes to sponsored content, not least because of its recent Native  

Checking in on the magazine strategy fueling digital publishers' latest efforts There are core tenets to magazine strategy, but it's also mutable, malleable, and always evolving. We make it our business  

For magazines publishing on Facebook Instant Articles, a primer on how media companies are using it, how the social media giant is tweaking it, and how holdouts are responding; plus,  

For digital publishers not fully reliant on ads – which hopefully is you if you're aiming for high multiplatform performance – few components are as crucial as your subscription revenue  

Online magazine subscription tactics will key digital publishing strategy in the coming years, as advertising challenges like ad blocking and viewability could force small and midsize, regional and niche, publishers  

Migrating your publishing operations and editions from print to digital might at first feel daunting, but don't fret: It's a manageable move – just ask any Mequoda Member – and  

F0r some publishers, native digital advertising is the next big thing, while others have been perfecting it for years. Still, many have steered clear altogether, and there are more who  

Since its inception in late 2014, we've been paying close attention to the Association of Magazine Media's 360° Brand Audience Report, an innovative data study of digital consumption, as well  

Digital profits are what it's all about, right? This business is about results, not process, and with a business operating with a small margin of error, the more inroads publishers  

We're not even through the first week of 2016, and this is already our second digital publishing trends post on native advertising. That should tell all of us in the  

We've rolled out our year-end retrospectives and looks ahead, which we believe provide a blueprint for modern publishers looking to improve on audience development and conversion via sound but also  

Facebook Instant Articles are creating a platform for publishers to host ads on social networks, rather than placing them Ever thought magazines would be placing native ads on social networks? Me  

These six publishers are nailing sponsored content, but all in very different ways Last week we talked about the guidelines for writing native content advertising, also known as sponsored content. Now  

Does it seem like there's been more news about native advertising trends lately? Well, that's because there has been. Sponsored content has skyrocketed in popularity, and the execution of these