Tag: native ad

Native advertising on some of the most popular digital magazine sites in the world will be produced by Condé Nast editorial personnel, the Wall Street Journal reports.  

Over the past year, the Mequoda team has made many new discoveries regarding search optimization, audience development and subscription websites, but moreso than ever, we have spent time working with  

Is native advertising important to your publication? Native advertising comes with a various amount of value, and that is spurring an increase in spending on native advertising, and predictions of  

Whether you call it content marketing, native advertising or sponsored content, media companies are utilizing unobtrusive advertising to their benefits.  

Have you turned to native ads for your publication? eMarketer is reporting on some data from Mixpo that shows the use of native ads by publishers.  

Native advertising has been an interest to many digital publishers. Now, one major publisher is touting the notion that it has run the first native ad in print.  

When your mobile traffic accounts for more than half of your total website traffic and your a major name like Men’s Health, you can bring native advertising directly to advertisers,  

Uyen Tieu, co-founder and CRO of Rumble, writes on MediaBistro that analytics can help publishers unlock their editorial content's potential on both the reader and business sides. In fact, she  

Such publishers as Forbes and Time are focusing on the implementation of audio for both editorial content and site advertising, Digiday reports.  

As they grapple with uneven mobile ad rates and inventory, publishers are looking inward to construct new models.  

Multiplatform publishing focuses on three main types of content: online, offline and live. More specifically, websites, email, magazines, video, books and events. Our most popular multiplatform publishing articles covered the spectrum  

Though two of its principal brands – Wired and Vanity Fair – already utilize them, Condé Nast is officially adopting native advertising at scale.  

Making the natural progression from the top of content pages to the bottom, publishers are scrolling down – way down – to find more spots for native advertising. Digiday reports that  

Well it looks like The Wall Street Journal likes native advertising so much they decided to launch an entire native content division.  

Turn your content into a native ad with the click of a button? It sounds like a magic trick  

HeraldScotland is reporting that it has been maintaining audience growth despite its tight paywall. A staff reporter writes, "HeraldScotland - the only platform in the ABC list to operate a  

eMedia Vitals is reporting that The Guardian has launched a new Guardian Labs division.  

Glamour is pulling out the celebrities to boost its audience. Ad Week has a new report about Glamour's new celebrity editors, Emma Bazilian writes, "Glamour is reaching outside the traditional  

A new study from eMarketer says that 91% of moms - who Forbes holds responsible for "80-90% of all household decisions" and dubs "a very powerful and influential demographic" -  

The next step for native advertising is interactive. ClickZ is reporting that the next generation of native advertising will be interactive. The new ad units use featured stories, video and  

Popular Science took the necessary steps to clean up their online community. They've permanently disabled comments, all in the name of science. Suzanne LaBarre, online content director for Popular Science  

Native advertisements have become very popular with all kind of publishers. Below is a quick look at this recent digital publishing trend.  

The New York Times is reporting that People is changing its subscription model. Christine Haughney reports,"On Monday, the magazine is introducing four new subscription packages. It is trying to attract  

Publishers using Adobe DPS for their magazine apps should be thrilled that their most recent update includes the ability for users of the app to "pin" their favorite articles. If  

All this hype about native ads gave us a chuckle in yesterday's weekly Mequoda editorial meeting. In case everybody's forgotten, native ads aren't new, a fad, or even advertising's hottest