Folio: recently examined the latest practices of publishers building engagement through social media platforms. TJ Raphael's piece focuses on Glamour's use of Facebook, National Geographic's use of Instagram, and Seventeen's
Last Thursday we took a look at subscription website publishing’s best and brightest – those with the 25 highest Online Media Index numbers. The winners weren’t much of a surprise,
Publishers are more evenly distributing resources among print, web, and mobile in order to attract more young readers, and one magazine in particular is providing a shining example.
With the recent release of AAM’s biannual circulation data, it’s time to take a look not at circulation, but at the overall health of U.S. magazines’ multiplatform publishing efforts. In
It’s not who you might think
Now that AAM is allowing publishers to report their tablet magazine circulation separately, it’s become possible to track those who are leading the way in
How the top five magazines on Twitter got so popular -- not to say that this is definite list of every publisher, but according to our research, these publishers are
Yahoo made some big announcements at CES that you might be interested in. David Pouge debuted the new digital magazine Yahoo Tech. Variety's Marc Graser writes, "His new digital magazine
Time Inc.'s split from parent company Time Warner isn't the only big move the company is making. They are also tearing down the wall between editorial and the business side
Every six months, the Alliance for Audited Media issues its top 25 lists of reporting magazines for various data points. Most recently, this past June, it issued its list for
Audience Development is reporting that publishers have partnered with AOL on a new subscription service. Michael Rondon writes, "The service, Gathr, packages subscriptions to a variety of products and services
Capital New York is reporting that Business Insider will be investing in longer format articles. Business Insider founder and editor-in-chief Henry Blodget told Capital New York they plan on investing
For 125 years National Geographic has been showing us all the foreign places of the world and inspiring adventure for generations. International Business Times has a brief look back at
A few years ago we were wondering what magazines would do in the digital age. We expected subscription websites to grow in popularity, but we weren’t sure what prices would
We've been working with Mag+ a bunch lately, so their new partnership with Appboy is pretty exciting. According to Kara Udziela, PR manager for Mag+, "the partnership enables Mag+ clients
According to Pew Internet & American Life Project's May survey, tablet ownership is on the rise and looks like a trend that's going to continue. In the month of May,
National Geographic has merged all their content in a attempt to “increase publication frequency.” The move was sparked by the fact that Nat Geo has created stories across all platforms
You Can’t Just Rest on Your Good Scents
At our local farmers market, one of the most popular vendors sells sausage. Their “trick” is that they cook up delicious samples for
Podcast Gives ‘Week in Review’ a Nice Air Brush
Six months ago, while searching for publishers that put together Week in Review emails, I happened upon SustainableBusiness.com. The website describes itself
New media trends show that the iPad is bringing magazines back to life - why are we still resenting it?
The iPad is everywhere. It's being used at Posh NYC restaurants
The 2009 Mequoda Hotlist is our annual listing of the fastest growing Mequoda System Publishers in America. The multi-media publishers in the Mequoda Hotlist are used by the Mequoda
Start integrating Twitter into your online business strategy and begin building your online community, managing your brand, and building a new revenue stream!
How online publishers are using podcasts to expand their brand, increase customer loyalty and make more money online
Parks Associates predicts that by 2012, "broadband media" such as online streaming video,
Publishers see vertical search as opportunity to "reclaim the online community from Google". Depending on what area of technology you are coming from, vertical search engines can be described
A $79 subscription to Dream of Italy is a small price to pay to make sure your next trip (likely to cost thousands of dollars) is picture perfect. And that's
In his seminal analysis of the psychology of mass movements, The True Believer, Eric Hoffer reminds us of how eager many people are to be led, to join a cause—any
