Audience development personnel have a very specific, and incredibly important job, within an organization. Writing an audience development job description and then finding the right audience development staff can mean
The steps to facilitating an effective roundtable discussion with roundtable discussion questions
Have you ever run a roundtable discussion?
Throughout my years in publishing, I’ve taken part in countless roundtables. During some,
Multiplatform publishers can generate revenue from users, from sponsors, or both. Consumer-focused portals that are sponsorship-based ask users to pay – not with money, but with time and information. They
While the Myers-Briggs Type Indicator (MBTI) began as a tool for self-discovery, it has become a widely used tool for building high performance teams in organizations. It provides users with
In-person, live events can be a fun and profitable revenue stream for any multiplatform publishing company. When passionate people are committed to a topic, they want to go to the
Some people accuse me of being an academic wonk. At Mequoda we're often forced to make up our own lingo because you can't pioneer an industry to the digital shores
There's no such thing as a one-size-fits-all content management system. The best CMS for a magazine should be built with a publisher in mind. After all, you have a different
Back in 2006 I read an article comparing the fidelity and convenience of watching a movie on an iPod, a home theater, or in a state-of-the-art movie theater. The author
Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites.
The latest publishing trend isn’t just about magazine publishing in general. It’s a digital publishing trend: Launching digital-only magazines without legacy print publications behind them.
Mequoda has a client who is
It’s been reported that the average email users spends at average of 51 seconds on each email newsletter they read. If this average pertains to your market, you need to
We started this year with the launch of Food Gardening Network, a digital magazine publishing system that is built to follow all of our best practices, conduct additional testing, and
Multiplatform publishing is the cornerstone of what we do at Mequoda. If you can create one content product, you can create many content products. If you've been following along with
Back in the 1990s, many publishers distributed their controlled-circulation or free magazine as a download from their website or something they would send out as an attachment to an email.
Have you ever thought about digital magazine history? Magazines were originally invented in the 15th century, shortly after the invention of the Gutenberg press. Magazines were different from books because
Some of your customers will want one of your products, and others will want more. But how many will buy the first and never return, and how can you generate
There are dozens of multi-media platforms we can distribute content on, but audio conferences and webinars have been the key to success for some publishers
If you're looking for new ways to increase online revenues and profits, consider learning from three publishers who we consider to be doing a great job building their multiplatform media
We currently operate more than a dozen digital magazine publishing systems in partnership with some of the country's leading content brands including Prime Publishing, Yankee Publishing, and Cabot Heritage Corporation.
It's a good time to be a publisher. Brands have launched their own brand magazines, and many publishers have gone digital-only. In our minds, there's not a competition between print
One of the most profitable subscription website business models is a magazine subscription website.
It's not because it's cheaper to build, or brings in substantially more revenue than other business models,
Publishers are embracing digital magazines because users are. And it’s true for B2C and B2B, as well as pure paid subscription, controlled circulation, or both. These publishers are taking advantage
When we talk about multiplatform publishing, some publishers think we're talking about the difference between laptops, desktops and tablets. But those are simply the devices we deliver content through.
We're talking
If you're a publisher, or are selling a subscription-based information product, it's likely that at some point you'll be looking for a new membership site developer. We know this because
Managing email marketing has become an increasingly critical issue for every type of business. Publishers, like everyone else, use email to communicate with customers and prospective customers, on a regular
We are big proponents of both web magazines and web libraries, plus various collections and special issues that can be derived from them to create robust membership products. We recently had
Over the past five years, our executive team has collaborated with publishers, both large and small, to create 35 comprehensive business plans.
Some of these plans covered the complete overhaul
Every month, if you're great at SEO, the majority of your website traffic comes from search through blockbuster posts. That's great because it means you can spend less on paid
As a publisher, you're no stranger to tiered pricing. The question is, is your highest priced tier the most purchased item, or the least? For most publishers, when they price
When you think of the top magazine companies, you probably imagine Time, Cosmopolitan, or Better Homes & Gardens. If you publish a magazine, try to instead think of the magazine
Data analytics are critical for the success of your multiplatform publishing business. Your website, email and social media efforts are all used to promote your content and make more money
Because multiplatform technology is an evolving, changing target, publishers are limited only by their imagination—and tenacity—when it comes to creating new revenue streams. It’s manifest destiny in the digital age.
Think selling magazines is hard? Look at Netflix. They've been able to get customers to pay $9+ per month as a membership website for over a decade. Disney+ signed up
At Mequoda, we’ve crunched the numbers and discovered how beautifully email newsletters work to drive revenue. It’s not the traffic that comes to your site, which is the prevailing view
People who are in jobs where they’re a good fit tend to be happy. They are also more productive.
Making business more productive is a centuries old goal. For much of
From time to time, it’s a good idea to sit down and think about the value proposition you provide prospective buyers in your subscription marketing efforts. When you are running a
If you have an idea for a new digital magazine and are considering the many options for publishing it, the Mequoda Digital Magazine Publishing System may be the platform for
Last week I was emailing back and forth with my friend and colleague Jack Edmonston, who often sends interesting news my way with some thoughts to pontificate on. This time
Are you still selling your magazine on one platform? Sure, print magazines smell good and even look good on a coffee table, but the most successful subscription and membership marketers
Few things fascinate subscription website publishers more than the relationship between cost and revenue for the various operational centers inside their business. We have long known for instance, that editorial
If you think that your website should be the main driver of your revenue, think again. Email subscribers are responsible for between 60 and 80% of all digital revenue generation, while
When most people think of digital magazines, they narrow their focus on digital magazine apps that can be found in a digital newsstand or app store, but data shows that
Mequoda is a term to describe a method for designing and managing successful subscription marketing systems. Short for “media quote daily,” Mequoda is an approach to building these systems based
Multiplatform publishers are always looking for new ways to increase online revenues and profits. If you're currently seeking new platforms and opportunities, consider these three ancillary media platforms for generating
When we look at the most successful multiplatform publishers we know intimately, like our publishing partners and close colleagues, we are usually able to determine what sets them apart from
Why would you give away content for free, in order to make money? Sounds crazy, but that's how the smartest publishers we know have grown at an exponential speed.
Selling magazine
