With so many digital magazines and brands deploying multiplatform content on the likes of Facebook, Instagram, and Twitter, devising social media standards for measuring data for advertising purposes was only
Publishing events continue to establish an industry foothold, as best practices are refined and perfected
Upward of 60% of our Mequoda Members have integrated publishing events into their multiplatform strategy. One
PPC publishing takes the pay-per-click model for advertisers to a compensatory one for platform contributors, and it's gaining steam. The shift acknowledges the realities of digital publishing: With so much
How do you define video publishing sites? Must digital magazines host their own video? Can they distribute via social media? Are platforms like YouTube and Vimeo fair game? We say
July 21, 2015 – BOSTON — Five years after Apple introduced the iPad and the magazine industry latched on for dear life, digital magazine consumption has reached 43% of print
And what is digital publishing not doing to stay up on tech advances? Are you – gasp – in danger of becoming a "dinosaur"?
What is digital publishing?
Well, how much time
Publishing acquisitions provide a barometer for the robustness of the digital magazine business, and a recent report highlights how emerging areas are gaining ground on more traditional media M&A activity
Mobile programmatic is the next frontier for publishers looking to generate digital ad revenue, and some believe it could finally give digital magazines the opening they need to establish a
There is no panacea for digital magazines attempting to break through, no one digital publishing solution to rule all others and send your revenues skyrocketing (unless you count Mequoda as
Digital publishing success comes with a multiplatform publishing approach.
Digital publishers who recognize this are finding numerous way to reach their audiences, building subscribers from social media, through email, and funneling
As part of a smartly executed multiplatform strategy, tablet publishing is a profitable enterprise built on cross-device content practices, good design principles, and making sense out of industry trends. Recently,
Multiplatform media is the answer for publishers: If we didn't believe that, we wouldn't be in business – because we wouldn't have any client success stories! The best part about
In the digital magazine business, today's trendiest practices could be taboo tomorrow, and vice-versa. That's why it's so important to build a durable core product that's solid enough to withstand
The year 2015 has seen a positive net gain so far for digital publishing companies, with sustained good news offsetting any bad. Overall, the industry has become more nimble in
The Jordan Edmiston Group Inc. hosted its 11th annual Media & Technology Conference for upward of 400 executives in January, focusing programs on the "The Convergence of Data, Marketing &
Ken Doctor writes in a recent Nieman Lab post that the resurgence of email newsletters, among other trends often associated with the digital era, are actually longstanding practices that have
BOSTON, MA, January 30, 2015 – Don Nicholas, a journalist-turned-publishing consultant-turned novelist, has just published his first novel, Homecoming, a mystery inspired by many of his favorite writers and characters
eMarketer has released the findings from two recent studies that address global tablet use in the coming years, as well as problem areas that mobile publishers can improve on.
A print magazine looks, smells and feels good in your hands. When we asked digital natives why they might prefer paper over a digital magazine in a study a few
In the I Like Crochet case study, the report outlines the decoy pricing strategy that Mequoda has championed, a strategy that drives more orders to the highest price point and
Connected TV is getting popular these days, and expected to continually grow in popular, with a prediction that 75% of TVs will be internet-connected by 2017. This information is discussed
Multiplatform publishing is about harnessing the power of many viable channels. Although the trend over the last few years has been about print publishers turning into digital publishers, some digital
Niche publisher launches groundbreaking website magazine, revealing future of digital magazines
NORTHBROOK, IL (August 13, 2014) – Prime Publishing, publisher of 17 free craft websites and 13 free cooking sites, has
t's September 2007 and 2008 online publishing budgets are being prepared far and wide.How will you budget online expenses and revenues for 2008? To give you a hand, download
Beyond being a mere household name, Martha Stewart has become synonymous with home decorating, cooking and gardening—bringing beauty to all things domestic. Martha Stewart Living Omnimedia, Inc (MSLO), is an
