Tag: multiplatform publishing

You don't have to pick a primary or favorite digital magazine publishing platform – as we see from leading media companies, multiplatform strategy leaves it wide open, and the more  

How to evolve into a rockstar multiplatform publisher by outsourcing these three jobs   Two keys to organizational success as a multiplatform publisher are streamlining the on-staff team members to focus on  

Your digital magazine website is like a basketball team, always on defense and offense simultaneously. For a basketball team, protecting the goal keys the transition to scoring success. A rebound, a  

These organizational teams are key components for building a highly effective and efficient multiplatform publishing business Building a multiplatform publishing business is never easy, but it is practically impossible without the  

Digital magazines are decoding new web publishing platforms, but does it all just come down to content distribution strategy? Well, the answer to that question is yes, but the execution is  

Hire your multiplatform management team to lead revenue and avoid getting caught in the hamster wheel of trying to reach revenue goals before growing Building a multiplatform publishing business is never  

Your systems team must always have one foot in the present and one in the future, understanding how all existing technologies span and intercept to create a content marketing system Publishers  

We're proud to number a nice mix of successful B2B and B2C magazines among our Mequoda Members. This reflects the potency of the niche strategy + multiplatform publishing combination –  

Publishing digital magazines is not a "set it and forget it" enterprise, and monitoring the latest trends is a must Our mission in life is to help you with publishing digital  

Your multiplatform magazine team isn't complete without a functional operations unit Teams that take time to create efficient group work processes can become extremely effective at furthering the actual work of  

Print and digital publishing ... diametrically opposed? By no means! In fact, when it comes to multiplatform publishing, Mequoda Members know that a print product is an important piece of  

Online content distribution grows more sophisticated by the week, with new channels, services, and technologies giving rise to an ever-evolving multiplatform publishing strategy. MediaPost has recent coverage on NewsBeat, Flipboard,  

The freebie content business model is one website we build for all of our Mequoda Gold Members Choosing your content focus is a business-critical decision, as the focus you choose pretty  

The Association of Magazine Media (MPA) released its Top 10 magazine brands for the first half of 2016 on July 28, along with its most current audience data taken from  

The digital media companies making magazine publishing news include GQ, Slate, Meredith, and more We monitor magazine publishing news on your behalf because every day brings new big things in the  

Magazine expansion is a key to magazine survival and success. Building on your product is a key tenet of multiplatform publishing strategy. The question is, how do you pull it  

The publishers making news when it comes to monetizing digital content include Quartz, Fortean Times, and Dennis Is there anything more important than monetizing digital content for magazines looking to embrace  

While it's true we've made our reputation with digital publishers, remember that many of them started as print publishers, and we helped them make the transition by instilling multiplatform strategy  

Repurposing publisher content is a best practice that all Mequoda Members do as a matter of course. You should try it, too. It provides great value, requires minimal albeit dedicated investment of  

Like the best email subject lines, report titles should be short and sweet In today’s multiplatform publishing world, there’s no such thing as standing still. So when data starts whispering “change”  

Don't make your multiplatform content live on islands by themselves Let's say you have plenty of website traffic. Audience development is no problem for you. Your SEO boots are laced up  

Quartz's take on email newsletter publishing makes it a pivotal part of operation; plus, events key resurgence for B2B magazines Email newsletter publishing might seem like an antiquated part of multiplatform  

Write an online magazine editor job description like a product description for a Swiss Army knife Can you remember life before the internet, when a personal computer was another name for  

When it comes to content marketing, publishing executives know how valuable native advertising can be to their revenue stream. More and more, though, digital magazines are taking matters into their  

As we always say, a publisher’s minimum information unit (MIU) is the bedrock on which the best subscription business models are built. Any online publisher who doesn’t bother to understand  

Multimedia publishing demands multiplatform strategy, and Ebony is embracing it; plus, NYT latest to consider ad-free model Multimedia publishing is remaking the industry, fueled by multiplatform strategy, content like video and  

TIME magazine is seeing growth in print and digital due mostly to a strong pursuit of native ads in editorial and video, plus staffing updates and multiplatform publishing Last year, TIME's print  

This certified Mequoda Master will step into Ed Coburn’s shoes We’ve come a very long way since 2013. Back in the day, Mequoda was a modest 15-person organization, with one lead consultant  

The sacred elements of any best-practice online magazine business model Literary perfectionist Gustav Flaubert once said “our ignorance of history makes us slander our own times." He was right on the  

Is there a more historically iconic and currently intriguing magazine publishing company than Time Inc.? We've watched with fascination their efforts to not only stay relevant and viable, but also to  

While using Google AdWords looks easy, it takes knowledge and hard work to be good at it. But there's a big payoff. If you follow the advice below and correct  

Improving direct marketing results is a constant source of discussion for publishers. They are always tracking, evaluating, and testing different offers for their products in order to optimize their results,  

Multi-channel publishing, multiplatform publishing, content distribution strategy: Whatever the label, proactive media companies meeting their readers on their own turf are emerging more and more as the best digital magazines.  

Politics aside, can we agree that Donald Trump is kind of a multiplatform master? He creates spin-off products like it's going out of style (it is, in fact, in style.) Donald  

Set up your marketing based on data and continual improvement to reap big profits One thing that troubles publishers who are planning to make the move to multiplatform publishing is how  

How we're seeing a larger return on our marketing investment by recycling marketing campaigns across platforms When I first started working at Mequoda almost 10 years ago, we wrote a lot  

The MPA just released their Magazine Media 360° report and the future of magazines is just as interesting to predict as ever. The top growing magazine brands year over year  

In-person anything is better than phone or email anything. A cold call could turn into a friendly conversation about the latest Game of Thrones, whereas a cold email could just  

Online video publishing, especially when taken in tandem with mobile advertising, is arguably the most alluring revenue opportunity to come along for digital magazines in a long time. But, like any  

It always amazes me how people can worry about good things that happen. Sharon (not her real name) runs a successful $5 million special interest B2C publishing company that now  

The Association of Magazine Media (MPA) released its Top 10 magazine brands on April 28, along with its most current audience data from March of 2016. The findings, compiled by  

Your content management system is, simply stated, the system used to manage the content on your web site … but it’s so much more than just that. Choosing a CMS  

We still believe strongly in tablet content. Like any other part of a multiplatform publishing strategy, it's not something you should invest your entire portfolio in, but tablet usage statistics  

Association magazines have potential for B2B publishing success; plus, Facebook Instant Articles, the latest personnel moves, and more Can association magazines transcend membership readers to engage in some serious audience development?  

Does your advertising revenue model include content that delights and informs users, while similarly rewarding your advertisers? As the digital publishing market has grown and changed, selling ad space has only become  

Publishers, especially in the B2B space, have always helped their audience by providing career development advice, and by promoting opportunities in need of qualified professionals. Often, publications will provide expert  

At Mequoda, we talk a lot about individual pieces of the Mequoda System in our Daily posts. But the Mequoda System, known in full as the Mequoda Multiplatform Media Management  

Here at Mequoda, we will make you into a digital magazine publisher, and if you're already a digital magazine publisher, we'll make you into a better one. All of what you're  

Most legacy publishers have years and years of content that sits on their website and can still be extremely useful for their audience. In addition, they create new content all  

Is there anything more mercurial than online publishing trends? Not many industries have a more evolving mindset, technologies, or revenue models. On some days, this is a great thing, and on