Tag: Multiplatform Publishing Strategy

Online publishing is the process producing, distributing, and selling high-quality content online. Some publishers began as print publishers and decided to move into online publishing. Others began with online publishing because their content was appealing to a certain online audience that was underserved. Online publishing is growing in popularity due to high levels of online connectivity and modern devices like tablets.

Mobile Publisher Outlook on Ad Blocking

• September 29, 2015
If you're a mobile publisher trying to monetize an already challenging platform for digital magazines, no two words strike more fear into your heart than "ad blocking." Ad blocking programs are  

Mobile Magazines Must Simplify to Solve Problems

• June 22, 2015
Mobile magazines face cascading challenges when it comes to monetization. User behavior, tech headaches, newsstand confusion, and advertising demands can complicate the implementation of a platform that – regardless of  

Can TV Be a Digital Publishing Solution?

• June 8, 2015
There is no panacea for digital magazines attempting to break through, no one digital publishing solution to rule all others and send your revenues skyrocketing (unless you count Mequoda as  

You Love Us, You Really Love Us!

• September 5, 2014
Even better, your opinion may have won you a free iPad Mini! Over the summer we hosted a contest that asked you, our readers, to review our four new  best practice  

Top 10 Multiplatform Publishing Strategy Posts of 2013

• December 30, 2013
This year we published more than two-hundred new articles about multiplatform publishing, digital magazines, audience development and subscription websites. Out of those 200 articles, there were ten multiplatform publishing articles that  

Three Must-Haves for Successful Online Publishing

• December 3, 2010
How to manage multiplatform brand development Successful publishing companies have reinvented themselves over the last decade into multiplatform publishers. The most successful of these online publishing companies deliver any information the  

Risks of Borrowed Content

• August 17, 2007
Want to use other people's content? Are you ready to risk your brand for it? Many of my clients are creating a book series that supports and monetizes their brand's knowledge  

21 Ways to Reach an Audience

• August 9, 2007
We've discovered a new platform that publishers can use to deliver and monetize content For those of you that missed it, there was a fantastic New York Times article on Monday  

Getting Bigger Profit Margins

• July 26, 2007
Rework your old content into new products in new platforms Yesterday we discussed how creating products in many platforms can boost your profit. If you develop a systemized approach to multiplatform publishing,  
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