Tag: multiplatform publisher

Print advertising rates have always been robust. After all, magazine ads have been superior to broadcast ads in several ways: They offer a targeted environment, they offer adjacency, and they’re  

Only five years after the advent of the tablet, strategies for successful digital magazine publishing are starting to sort themselves out and deliver measurable results. Of course at Mequoda, we're  

The steps to facilitating an effective roundtable discussion with roundtable discussion questions Have you ever run a roundtable discussion? Throughout my years in publishing, I’ve taken part in countless roundtables. During some,  

The latest publishing trend isn’t just about magazine publishing in general. It’s a digital publishing trend: Launching digital-only magazines without legacy print publications behind them. Mequoda has a client who is  

Back in the 1990s, many publishers distributed their controlled-circulation or free magazine as a download from their website or something they would send out as an attachment to an email.  

If you're a publisher, or are selling a subscription-based information product, it's likely that at some point you'll be looking for a new membership site developer. We know this because  

When we look at the most successful multiplatform publishers we know intimately, like our publishing partners and close colleagues, we are usually able to determine what sets them apart from  

In 2017, all major publishers and most independents have a website portal. What 95% don’t have is a web magazine. But those who do are flourishing. In today's Strategy Spotlight, Don  

This week we're focusing on engagement, in How Can Engagement (E) Be Improved? The ‘E’ in the Mequoda Method's ACEM, is really about retention, and the idea that if you’re  

Premium newsletters and advisory services represent the pinnacle of subscription marketing, often commanding annual membership or subscription fees that are much higher than magazines.  

ACEM doesn't exactly roll off the tongue, but if you've been following along for awhile, you know this acronym is baked into everything we do here at Mequoda.  

In the last three to five years we stumbled upon a process we now call blockbuster management. Our blockbuster management program acknowledges that any given website over time might have  

Another major multiplatform publisher is in the process of making moves to unload some of its magazine titles. Today we look at Condé Nast, the company's move to sell popular  

To be a successful multiplatform publisher, an organization must use the right strategies to both build audiences and retain them as customers.  

Every experience you've ever had building and rebuilding a magazine website typically begins with you explaining what you want, and then you telling a group of developers and designers what  

As a magazine publisher, you understand that every completed issue is the result of effective communication between staff members. The success of one department directly influences and depends on the  

If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do  

Today we're looking at three multiplatform publishers that have taken to the strategy of recycling and repurposing content to build larger audiences.  

  Mequoda Systems empowers multiplatform publishers to grow audience, revenue, and profits by integrating web, email, and fulfillment systems into a seamless Customer Experience Management System (CXMS). Mequoda clients routinely double,  

An organization needs to meet its audience where it exists to survive as a multiplatform publisher, and changing with the times is what allows some publishers to stay relevant and  

If your goal is generate paid subscriptions and revenue for a premium magazine business with a robust subscription website, keep following along. In today's Strategy Spotlight, Don Nicholas, Chairman & CEO  

If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do  

How often do you publish an email newsletter? Once a week? Twice? For our clients, many of them publish 5 to 7 days per week. Sound crazy? In today's Strategy Spotlight,  

You make decisions every day, but how often do you roll back to the basics, and the foundation of your business, by considering how resources are spent on production and  

Today we're reporting on a major publishing acquisition involving a couple of major multiplatform publishers; The acquisition of Time Inc. by Meredith Corporation. We also look at some thoughts on  

You need a magazine consultant that acts as a general contractor, and a content management system that does, too. In the past I've divulged what to look for in a magazine  

We're pleased to share news on an acquisition that many in the magazine industry believed was coming. Multiplatform publisher Hearst has agreed to buy Rodale Inc., a publishing company we’ve  

The multiplatform publishers at Meredith and Condé Nast continue to make changes to their teams for maximum potency in the digital age. We begin today with Condé Nast and the  

This year, our winner was Countryside Network, who launched their Mequoda System in February 2016. Countryside was founded in 1969 and today includes four farming-related magazines (Backyard Poultry, Countryside, Dairy  

Apple hires its first editor-in-chief; Multiplatform publishers Real Simple and Condé Nast add strength to their teams Our reporting on multiplatform publishers leveraging new personnel for success continues today with news on Apple,  

Mequoda Masters). In fact, this council of elders in Mequodaland convinced us to come up with a set of four relatively simple principles you need in order to build a multiplatform  

Condé Nast U.S. expands subscription business; Amazon's subscription service becomes an option; Subscription websites need to utilize ads that don't violate rules Subscription websites expand in a multitude of ways. Of  

A successful multiplatform publisher will consistently look for the next big way to enhance his or her brand, and focusing on digital evolution is one major way to do it.  

While the biggest news of the last week might be Ryan Seacrest joining Kelly Ripa on the new Kelly & Ryan morning talk show, there have been many adjustments in  

To build a better subscription website, we've created a collection of our best resources on everything you need to know when it comes to how to leverage outside partners Most publishers  

If your goal in life is to find out what your customers value—ask them. To make my case, let me introduce you to Green Gardens Network. If you’re new to Mequoda,  

In multiplatform marketing and social media, do you ever feel like the content you produce is making more money for other people, than for you? Think about it. 100 years  

FT Weekend has a new brand identity; Condé Nast buys Pop2Life and Ribyt; Multiplatform publishers at Quartz become profitable There are a multitude of ways multiplatform publishers can evolve and succeed through  

Before hiring subscription website publishing experts, take this advice straight to the bank. If you're looking to grow the most beautiful rose garden on the block, would you prefer to go  

How to create new products and passive income from old products as a multiplatform publisher One of the most interesting rodents on the planet is the grasshopper mouse, native to the  

Multiplatform publisher news for keeping up with a changing industry We begin today's multiplatform publisher news with a look at Condé Nast, who is making a big move by eliminating the role  

Multiplatform publisher Forbes settles takeover; CBS eyes Scout Media; IDG sold to Chinese investors We begin with a look at Forbes, which has been involved in a legal battle with Honk  

Multiplatform publishers should explore new ancillary business models in 2017 In stock investing, most long-term investors agree that you need a diversified portfolio to succeed. If one sector takes a hit  

By all means, launch many content business models and diversify your publishing portfolio. But start with your magazine experience through your magazine subscription website. We're in a recession. Maybe you're feeling  

Multiplatform publishers Condé Nast and Bloomberg are ending some print titles; A popular indie returns to print The revolution in digital publishing has led to many multiplatform publishers rethinking their content  

We see multiplatform publisher hirings and firings frequently as organizations continue to evolve Our favorite multiplatform publisher hirings are ones that lead to growth and prosperity within the industry. Of course,  

Get your ducks in a row and plan your multiplatform publishing future If you’ve considered selling your publication, the market is saying they will not value a publication at all if  

How to evolve into a rockstar multiplatform publisher by outsourcing these three jobs   Two keys to organizational success as a multiplatform publisher are streamlining the on-staff team members to focus on  

Sometimes media revenue streams flow, and sometimes they dry up How are you generating media revenue? I hope your response isn't limited to one answer. Please, take all the time you  

If you're not bundling these three drastically underused sponsorship package add-ons, then you're leaving money on the table Multiplatform publishers are in a great position to sell sponsorship packages that combine