Tag: Multiplatform Magazine

A successful multiplatform magazine requires a capable content team What makes a legacy publishing company a unique and challenging organization is that many of the traditional divisions among different parts of  

Claim your FREE digital copy of our 2016 Mequoda American Magazine Reader Study & Handbook: Multiplatform Magazine Reader Habits and Digital Publishing Best Practices now.  

If you are a magazine publisher, you are a digital magazine publisher. You are online, and hopefully you have a digital edition of your magazine. But that may be all  

A visual website architecture map to show how we get from attraction to monetization When we talk about our signature ACEM methodology (Attract, Capture, Engage, and Monetize) it's easy to stop  

Write an online magazine editor job description like a product description for a Swiss Army knife Can you remember life before the internet, when a personal computer was another name for  

While using Google AdWords looks easy, it takes knowledge and hard work to be good at it. But there's a big payoff. If you follow the advice below and correct  

When a customer agrees to have a specific charge card billed a certain amount for a pre-determined (or sometimes open-ended) period of time, that's recurring billing. It's sometimes called recurring  

A couple weeks ago I attended an SEO conference called SearchLove hosted by Distilled. One of the speakers was Rand Fishkin, better known as the Wizard of Moz. At the  

When we set out more than a decade ago to construct the most profitable niche publishing strategy for magazines, we took a big risk on how the new media industry  

Since the printing press was invented, the best way to deliver readable content was always on the page. Until the advent of the web, consumers hadn't even considered other ways  

2015 was a blockbuster year for our Gold Members who, when following the Mequoda Method and using the Haven Nexus CXMS, have seen tremendous gains in traffic year over year. We  

Whether you're outsourcing your Internet marketing services or building an internal Internet marketing services department, these 11 content marketing job functions are key I've been running marketing services departments and companies  

Consumers will respond to memberships over subscriptions and publishers will thrive with more integrated publishing systems The one thing you can count on as a magazine publisher is that there will  

Our most-read digital magazine publishing posts of 2015 reveal a desire for better understanding of creating, publishing, pricing and selling magazines This year in our Digital Magazine Publishing articles we've tackled everything  

Digital magazines are relying less on advertising by implementing paywalls that influence more subscriptions   Remember the days when digital editions of magazines were only available by paid subscriptions? You'd arrive at  

Another new Mequoda multiplatform publishing system is born Everyone loves to brag about their children, and at Mequoda we feel the same way about our clients. One of our most successful  

From content planning to determining your exit strategy, every successful multiplatform magazine business model includes planning these seven things At Mequoda we spend a significant amount of time building custom business  

Why do modern multiplatform magazines make so much money? At Mequoda we talk about publishers that have multiplatform magazines on a regular basis, but what we don't always mention is that  

"We've used the Mequoda Method to more than double our digital memberships," says Susan Laden, newest member of the Mequoda Multiplatform Publishing Hall of Fame. The Mequoda Multiplatform Publishing Hall of Fame,  

Five years after Apple introduced the iPad and the magazine industry latched on for dear life, digital magazine consumption has reached 43% of print magazine consumption and is climbing rapidly.  

July 21, 2015 – BOSTON — Five years after Apple introduced the iPad and the magazine industry latched on for dear life, digital magazine consumption has reached 43% of print  

Now that we’re 5+ years into the advent of the iPad and responsive website design has penetrated to a point where it's now a must-have for Google-friendly sites, it’s become  

In the I Like Crochet case study, the report outlines the decoy pricing strategy that Mequoda has championed, a strategy that drives more orders to the highest price point and  

With the recent release of AAM’s biannual circulation data, it’s time to take a look not at circulation, but at the overall health of U.S. magazines’ multiplatform publishing efforts. In