Spice up your blog posts with images - and don't spend a dime
As Sonia Simone wrote on Copyblogger, "Images are steroids for your headline." Nothing draws the eye quicker than
[question]
Should I do A/B Testing or Multivariate Testing?
[/question]
[answer]
Start with A/B testing to test your most basic design elements and copy. Optimize your page, and then segment it into multivariate tests
During today’s live webinar on landing page testing and optimization, you will discover how to perform the best possible landing page tests
In the Mequoda Daily yesterday, we showed an example
Using iRip2 to retain video quality and create web videos more quickly
The iPhone 4 has a great little HD camera inside it. It's just as good as the popular but
An example of how to de-clutter your rapid conversion landing page template
How many of you have a primary goal of converting casual website visitors to email recipients?
Chances are if you’re
A brief Q&A with John Locke
Every principle that best-selling author John Locke has used to sell over one million eBooks through the Kindle applies to all online publishers, whether you
Do you know how long to run your landing page test for?
In yesterday’s Mequoda Daily, we discussed the Landing Page Testing Roadmap, which outlines a procedure for optimizing landing pages
Do you have a specific plan in place for testing your landing pages?
If you’re like me, you need directions sometimes…
For instance, in my old car – which was 16 years
Content marketing continues to expand throughout the digital landscape
The concept of content marketing has been around for a long time, but it was only until a few years back that
Similar questions have been asked at previous Mequoda Summits...the answers are valuable to all in attendance
Whether you have already registered for the Mequoda Summit East 2011, or plan on registering
Discover what you can gain from testing landing pages, and the associate costs that may apply to the process
Do you understand the benefits behind testing your landing pages? What about
The pros and cons of using these types of landing page optimization tests
How many of you regularly test your landing pages and landing page templates?
If you are like many publishers,
When you've gotten past the daunting tasks of getting your emails delivered and opened, your next task is to get your readers to actually read your email newsletter or promotion.
The
Keeping track of all your social media accounts can get a little daunting. Some people like to organize with a thousand different browser tabs, while other people like to use
Bryan Welch answers pressing questions facing online publishers in 2011
I recently had the opportunity to speak with my friend, and colleague, Bryan Welch.
Bryan is the publisher and editorial director of
Suggestions for landing page optimization that will help your landing pages perform better
Have you put enough attention into landing page optimization? If you’ve made the four mistakes listed below, then
[question]
What are the six types of online partnerships?
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[answer]
The six partnership types that Carl has used to successfully generate millions of dollars in revenue include:
1. Content Partnerships: To be a market
The Mequoda Summit West 2011 kicks off Tuesday, April 5th – Will you be there?
Register now for the Mequoda Summit West 2011 or miss out on a multi-day conference
Four tips for getting more people to read your email and buy your product
Back in the day, you'd get an elaborate direct mail piece that may have lasted three to
iPad 2 Reactions. Smile (if you’re Apple).
It was a big day in cyberland yesterday, of course, with the release of Apple’s iPad 2 and the appearance of chief executive Steve
Tips From Speakers Coming to SIPA Munich
In just over a month, SIPA Munich 2011 takes center stage. Set for April 6-8, the conference celebrates and delves into the international strands
With Content Marketing Made Simple, you will discover how to leverage organic media
In yesterday’s Mequoda Daily, we focused on the third principle of a successful content marketing strategy: Organic Media.
Although
Free tools for bloggers that will make editorial management a multi-dimensional experience
As a professional editor and blogger, there are certain tools you use on a regular basis. Your blogging platform
Share your opinions in our survey on creating the perfect digital magazine
Take our Creating the Perfect Digital Magazine Survey now
Digital magazines are a hot topic for us at Mequoda Group.
This
Learn how to successfully manage digital transformation at the Mequoda Summit West 2011
In the Mequoda Daily yesterday, I discussed the direct connection between the USPS and the publishing industry. A
'Wine Guy' Emphasizes That We’re Only 'Human'
“Vaynerchuk, who hosts the Wine Library TV blog and runs a large wine-retailing business, said his extensive email list averages 97 opt-outs a day.
SIPA Munich Spans Globe for Latest Ideas
It’s less than two months until the SIPA Munich 2011 Conference, April 6-8, in Munich, Germany. The Conference features an array of interesting speakers
How custom content and direct to partner deals work for EatingWell
Partnering with similar brands can lead to a second home for your content, and mean more revenue for your publication.
In
How untraditional publishers are becoming more dynamic and profitable by leveraging multiple mediums and the power of social networks
Defining an "online publisher" is becoming more and more vague, but we
The Mequoda Method, when run as a repeating cycle of management behaviors, creates an audience- driven, continuous-improvement media management system.
Mequoda is a term coined by Internet entrepreneur and website developer
Do you follow these website design guidelines for content webification?
By “webification” we mean the most efficient use of all the multi-media and interactive technology available. This does not, however, mean
From the holiday season and beyond, mobile retailing is growing in popularity
Shoppers are expected to be using their mobile devices for holiday purchases this season.
For Internet marketers, this could be
How three passionate people became writers, then bloggers, then Internet marketers
The person who today says, “I’m a blogger” is the same person who in 1993 would have said, “I’m a
Ten Pieces of Advice for Entrepreneurs
“Think about the problem you are solving before you come up with the solution.” Those words of wisdom come from Bill Murphy, Jr., 39, who
How can the Mequoda Content Marketing System transform your legacy special-interest magazine, newsletter or newspaper into a highly profitable, multi-platform media empire?
We’ve studied thousands of successful and not-so-successful online publishers
A few seats remain: register now to join us at the Mequoda Summit Boston 2010
Discover how to thrive and prosper in the world of online publishing and Internet marketing with
This free report from Mequoda Group discusses how selling sponsorships can be used as one Internet Business Model that’ll help develop your online media business
(Nationwide)---Multi-faceted sponsorship opportunities are valuable commodities
Content producers and content publishers can benefit from a content management system if they realize its importance
Many traditional publishers have taken their print publication's content online. They came to the
And Twitter has now officially joined the party
Twitter is a place to share and discover information in a social manner. The iPad is a device for media-rich content experiences. Seems
