April showers bring…great products from partners that we love to work with. While it is overcast and very wet outdoors, stay inside and finish getting everything that you need for
At Mequoda Publishing Network we are big on helping print publications adapt to today’s digital environment. There are quite a few ways to bring your brand online these days, but
March sometimes seems like the longest month of the year. It is cold, wet (sometimes rain, sometimes snow) and dark. Well, that’s not the case here at Mequoda Publishing Network.
“Never stop testing, and your advertising will never stop improving,” said David Ogilvy, known as “The Father of Advertising” the “Original Mad Man”.
Even our best-performing publishing partners—who publish on
The best email marketing campaigns don't hit the snooze button on engagement – they wake up early and go to work every single day
The worst thing you can do to
Food Gardening Network and GreenPrints Magazine get into the holiday spirit with original digital DIY greeting card kits.
Food Gardening Network and GreenPrints Magazine are getting into the holiday spirit with
A multi-platform website enables a publisher to create dynamic content on multiple platforms. Some of these platforms might be online streaming through a membership library of training videos, or it
Ten years ago, apps and responsive website design weren't even on the radar of a webmaster, and website analytics weren't nearly as dynamic as they are today. Websites back then
Back when many current print journalists were beginning their careers, their job descriptions looked very different than they do now.
Yes, the basic idea of being a journalist is still the
It’s amazing to look back to just a year or so ago, when digital magazines were still something of a novelty. Today, it’s a given that print publishers will soon
Email subject lines are just one part of the email delivery equation. Emails are delivered to inboxes based on subject lines, content, and reputation. In some cases, engagement is even
Digital magazine publishing software is important; which option are you using?
Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital
Some people accuse me of being an academic wonk. At Mequoda we're often forced to make up our own lingo because you can't pioneer an industry to the digital shores
Over the years of attending in-person publishing events, we noticed a trend where a solid portion of the speakers invited to present are vendors and consultants, and a decent number
Back in 2006 I read an article comparing the fidelity and convenience of watching a movie on an iPod, a home theater, or in a state-of-the-art movie theater. The author
Back in the 1990s, many publishers distributed their controlled-circulation or free magazine as a download from their website or something they would send out as an attachment to an email.
If you're looking for new ways to increase online revenues and profits, consider learning from three publishers who we consider to be doing a great job building their multiplatform media
When a magazine goes digital and becomes an app, or a web magazine, it becomes alive. And that’s scary for some publishers. Suddenly, ads become more valuable to advertisers because
When we talk about multiplatform publishing, some publishers think we're talking about the difference between laptops, desktops and tablets. But those are simply the devices we deliver content through.
We're talking
A web magazine library is an archive of your content going back many years, likely since the beginning. When done right, you can upsell a substantial number of would-be magazine
When you think of the top magazine companies, you probably imagine Time, Cosmopolitan, or Better Homes & Gardens. If you publish a magazine, try to instead think of the magazine
If you’re a publisher who maintains multiple websites, making the correct choice of a subscription management system is one of the most important decisions you'll make, because doing it over
Because multiplatform technology is an evolving, changing target, publishers are limited only by their imagination—and tenacity—when it comes to creating new revenue streams. It’s manifest destiny in the digital age.
Think selling magazines is hard? Look at Netflix. They've been able to get customers to pay $9+ per month as a membership website for over a decade. Disney+ signed up
Improving email revenue? I certainly didn't learn that one in school, and you probably didn't either. In fact, in four years of journalism school, I never even had a single
If you think that your website should be the main driver of your revenue, think again. Email subscribers are responsible for between 60 and 80% of all digital revenue generation, while
When most people think of digital magazines, they narrow their focus on digital magazine apps that can be found in a digital newsstand or app store, but data shows that
Why would you give away content for free, in order to make money? Sounds crazy, but that's how the smartest publishers we know have grown at an exponential speed.
Selling magazine
In 2017, all major publishers and most independents have a website portal. What 95% don’t have is a web magazine. But those who do are flourishing.
In today's Strategy Spotlight, Don
Premium newsletters and advisory services represent the pinnacle of subscription marketing, often commanding annual membership or subscription fees that are much higher than magazines.
Whenever we work with a new client, there are four words they become familiar with very quickly.
In this week's strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, explains
The most effective blow-in cards of the 21st century aren't made of cardstock, they're digital. And since offering a sample of your magazine is less effort for the user when
Your AAA Network, which is powered by our Haven CMS, has seen dramatic increases in website traffic in just its first six months of operations—five million page views to be
As a magazine publisher, you understand that every completed issue is the result of effective communication between staff members. The success of one department directly influences and depends on the
If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do
Adam Smith, the father of economics, believed that economic progress was most possible by the division of labor into specialist groups. That an organization could be hugely more efficient by
Mequoda Systems empowers multiplatform publishers to grow audience, revenue, and profits by integrating web, email, and fulfillment systems into a seamless Customer Experience Management System (CXMS). Mequoda clients routinely double,
If your goal is generate paid subscriptions and revenue for a premium magazine business with a robust subscription website, keep following along.
In today's Strategy Spotlight, Don Nicholas, Chairman & CEO
Today, online publishers should try to maximize their time, experience and content similarly. One of the Internet marketing strategies that Mequoda strongly recommends in order to achieve this is the “Re” system of
In two of our recent executive advisories, we reviewed how to use the concepts of Six Sigma in subscription marketing and testing (read here) and then creative offer testing for
In our last two executive advisories, we reviewed how to use the concepts of Six Sigma in subscription marketing and testing (read here) and then creative offer testing for subscription
“Never stop testing, and your advertising will never stop improving,” said David Ogilvy, known as “The Father of Advertising” the “Original Mad Man”.
Even our best performing Gold Members—who publish on multiple
If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do
It's not uncommon that when we talk to a group of niche publishing professionals, and we end up in a big discussion about cleaning your email lists.
In today's Strategy Spotlight,
You make decisions every day, but how often do you roll back to the basics, and the foundation of your business, by considering how resources are spent on production and
When you charge a fee to access the content within a subscription website, the site needs to provide specific and immediate benefits to your subscribers. Are you doing that?
You need a magazine consultant that acts as a general contractor, and a content management system that does, too.
In the past I've divulged what to look for in a magazine
For every publisher who dreams of creating a subscription website, choosing the right subscription management software can be a daunting task
When we set out to launch the I Like Crochet
Digital publishers shuttering Gothamist, DNAinfo; Condé Nast closes print side of Teen Vogue; BHG experiences new growth
Movement can happen quickly for digital publishers, especially in a space where evolutions in
