Social media: Magazines know they must have a presence, but the problem comes in fully achieving it. For instance, when, why, how, and where to post? Or, alternately, do you
Monetizing social media by converting side-door traffic into subscribers is one of the most important challenges publishers currently face. Convincing curious visitors to sign on as customers via quality content
Don Nicholas, CEO, Mequoda Group, Hopkinton, Mass.
What was your first job out of college and how did you get into this business?
I was 27 when I graduated from college. As
7 ways to increase engagement
Using social media to build relationships has been a strategy many print publishers have adopted.
As digital content becomes more popular, bridging the gap between print and
Well it looks like News Corp. and Google didn’t do their homework when they bought MySpace (News Corp.) and YouTube (Google).
Yesterday in OPA’s Intelligence Report, they had a story on
