We've rolled out our year-end retrospectives and looks ahead, which we believe provide a blueprint for modern publishers looking to improve on audience development and conversion via sound but also
The Mequoda Pyramid supports the notion that products have a natural hierarchy
Publishers implementing a vertically integrated strategy use outside media to acquire new customers, leveraging “free media” first. They use content
Uncertain times require additional training to garner job security
Online editors need to master the art of blogging to be an asset for modern publishers.
Nowadays, editors have the task of creating
A more encompassing media pyramid adds delivery platforms and requires additional product development.
As we review our product portfolios and media strategies for the 44 benchmark Mequoda Systems we regularly follow,
