Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Portals are not meant
Multiplatform publishers expand their content offerings based on the markets, their audiences, and their capacity to deliver high-quality products of value. Today we're looking at a variety of expansion within
Data helps seasoned multiplatform publishing professionals better understand where their time and efforts can pay off the most in terms of audience engagement and revenue generation.
The best audience development news highlights new strategies or results on driving more traffic from new audiences. These also involve changes that take place through prominent audience development channels, like
Today we're seeing increases in a variety of digital advertisements that some publishers have been using as part of their audience development strategy.
We begin at Media Post, which is reporting
Condé Nast hiring team dedicated to Snapchat as part of audience development strategy; Facebook garners likes but major publishers fleeing Instant Articles
Many publishers are utilizing social platforms as part of their
Time Inc. digital revenue grows; TEN focuses on building content strategy; Mobile header ads experience growth for digital publishers
Digital publishers experiencing growth is a topic we love to discuss, and
Publishers are seeing mixed results from Google AMP pages, but it just got even more important for news publications
According to Rank Ranger, who has been tracking the presence of Google AMP
Magazines with the most mobile traffic have great mobile magazine websites and social-friendly content
The Association of Magazine Media recently stated that on average, magazine websites are getting 26% of their
Are apps really the new magazines? (We don't agree, but keep reading to see why Bloomberg might think so).
Bloomberg Media says their current focus is apps. According to Digiday, "Starting with
As more users go mobile, these tips for making accelerated mobile pages will keep your posts at the top of search results
Page speed is at the top of everyone's minds
Since 2014, the MPA has been tracking magazine consumption with its Magazine Media 360° report, and we've been tracking those tracks. (After all, we issue our own annual study on
The Association of Magazine Media (MPA) released its Top 10 magazine brands for the first half of 2016 on July 28, along with its most current audience data taken from
We're surrounded by a goldmine of creative video ideas in magazine publishing – which one will inspire you?
I sit here writing this as I just finished watching six videos in
A responsive newsletter website brings accessibility to the table
Totally unrelated to publishing, you may have heard that Patagonia recently ditched their app. If you open it, it will tell you
Lots of news on the ad tech side of the industry, which really shouldn't come as news, given all of the advancements happening on what seems like a weekly basis
Google publishers are embracing AMP, but some have questions; plus, niche publishing on Facebook and a glimpse at a top-tier social media strategy in action
When it comes to Google, publishers
If successful social media publishers can count on one thing, it's that they can count on nothing.
Magazines on social media must have a social media strategy in place, but they
The promise of mobile magazine publishing is no mirage -- it's just not so easy to achieve in the midst of viewability, targeting, and tech issues. Monetizing mobile is the
Online magazine advertising is growing exponentially, especially on mobile, but there's much to be sorted out before it can truly serve as a cornerstone revenue generator for all digital publishers.
Subscription publishing is another element of multiplatform strategy that digital magazines must stay attuned to, as the landscape seems to shift every week. Most recently, paywalls for online content have
Despite the proliferation of platforms, channels, and technology, ad engagement hasn't exactly gotten easier for publishers and brands. Whether it's the ad blocking craze that seems to be taking over
The future of digital magazines gets brighter with every passing fiscal quarter, but it's a slow and steady progress as traditional revenue generators try to keep pace with advancing technologies,
Digital magazine readership – or audience, for our purposes – keeps climbing. Even as publishers grapple with ad viewability, mobile content strategy, and other challenges, they can take comfort in
Magazine audience is the most valuable commodity publishers can acquire. All revenue efforts hinge on it. For legacy media, going about this acquisition was a fairly straightforward task, historically speaking.
The upsides and downsides to the tablet statistics floating around
Tablets have no doubt shaped the future of reading. From digital magazines to eBooks, publishers have embraced the technology almost as
Publishing acquisitions provide a barometer for the robustness of the digital magazine business, and a recent report highlights how emerging areas are gaining ground on more traditional media M&A activity
Today’s new media landscape can be utilized to better serve your business
Have you embraced new technologies and trends within the online publishing environment?
By now we’ve all heard about the benefits
Digital magazine apps open up many options for publishers. With tablets, smartphones, and phablets accommodating different designs, editions, and content, you can develop new audiences, maintain relationships with your current
What's up with mobile apps and the people who use them? Anyone publishing a digital magazine, or planning to publish one, must keep up with app user statistics. Recent mobile
With apps, mobile has overtaken desktop in total Internet usage, but not in web browsing
Mobile Internet usage has surpassed desktop Internet usage, according to comScore, but contrary to predictions in
Ad viewability on mobile devices is an emerging issue for publishers, and Facebook – along with the Media Rating Council – has taken the lead on developing workable measurements.
Expanded tablet use in China, growing consumer desire for quicker mobile access, and an increase in video ad viewability are among the publishing industry trends addressed by eMarketer in its
Even though digital magazines are hardly new, they certainly have blossomed in 2014. In our very recent Mequoda Digital Magazine Market Study, we surveyed more than a thousand digital magazine
Mobile website traffic is important to digital publishers. The numbers behind mobile traffic have been increasing consistently since new smartphones and tablets reach the market. Who do you think controls
The NFL has a creative ad campaign in store for female magazine readers. AdAge reports that the NFL will be running a 16-page insert called "The Savvy Girl's Guide to
The number of people who own smartphones has been consistently rising for years and doesn’t look like it's going to slow down anytime soon. Approximately 50% of people who own
For those publishers trying their hand at mobile email and mobile site design, they need to pay close attention to two main things: device guidelines and best practices.
Device guidelines remain
In a world where mobile Internet is growing rapidly, many websites still aren’t prepared with an acceptable mobile site
There are a few online components that can protect the future of
More US adults have apps on their cell phones and more are willing to pay for these apps
Content consumption looks much different than it did five years ago. The mobile
6 tips for creating emails designed for mobile devices
Originally, we were telling publishers to design websites optimized for mobile devices. This was at the time when the mobile revolution was
Apple Eases Back on In-App Subscriptions
SIPAlert Daily has been following the ongoing saga over Apple’s decision a few months ago to keep 30% of the revenue from new subscriptions and
Strategies online publishers are using or considering in modern times
Sometimes commerce strategies emerge online that are truly remarkable by reaching consumers in right place.
For instance, mobile’s reach is enormous and
Financial Times gives publishers a new option
One recurring note at the just-concluded SIPA 2011 Conference concerned Apple’s decision a few months ago that they will begin to keep 30% of
From the holiday season and beyond, mobile retailing is growing in popularity
Shoppers are expected to be using their mobile devices for holiday purchases this season.
For Internet marketers, this could be
