Tag: mobile app

Facebook and Twitter were once major focuses of audience development strategies. Some digital publishers still receive favorable traffic from these social sources, but we're also seeing other social networks and  

Digital magazine evolution involves a variety of components, including the distribution of the content and the magazine product itself. Today we're looking at organizations that are putting more emphasis on  

As tech industry observers like to note, the world of apps is wild and wacky. There are almost two million apps in the Apple and Google app stores. If you  

Publishing websites have experienced significant changes over the years as subscription websites have evolved along with technology. Digital publishers making strides to provide the best website to their audience keep  

Savvy multiplatform publishers keep an eye out for ways to optimize their audience development strategy when new opportunities arise. Today we're sharing news on publishers who are adding new elements  

Publishers of subscription websites are warriors. They constantly work to improve their standings, even when there are forces working against them. Up until recently, social networks and search engines were  

It's no surprise that fast loading websites are necessary components to a strong online presence. We're seeing search engines and social media sites respond to users' desire to engage with  

Time Inc. digital revenue grows; TEN focuses on building content strategy; Mobile header ads experience growth for digital publishers Digital publishers experiencing growth is a topic we love to discuss, and  

What to look for in a social media management system from Haven Nexus, to Hootsuite, SproutSocial and TweetDeck As a publisher, you're publishing multiple pieces of content every day. Most Mequoda  

Are apps really the new magazines? (We don't agree, but keep reading to see why Bloomberg might think so). Bloomberg Media says their current focus is apps. According to Digiday, "Starting with  

Readability and scrolling text should come first in tablet and native edition digital magazine design Since we started our annual Digital Magazine Survey to help publishers home in on digital magazine design, the  

Our friends at PubExec.com provide an online digital publishing forecast for next year; plus, what some magazines aren't getting about Facebook If there's one thing we know about online digital publishing,  

Digital magazines can go in a million different directions with mobile app content to create apps people want, but it's no big secret that a shortcut to more downloads and  

Here at Mequoda, we will make you into a digital magazine publisher, and if you're already a digital magazine publisher, we'll make you into a better one. All of what you're  

Taking a closer look at Instagram publishing; plus, magazines on Twitter, data-driven publishing, and other social media strategies Regardless of whether you plan on participating in Facebook Instant Articles or other  

Determining the digital publishing products your company can excel with is a key consideration when launching or remaking your magazine business model. This might seem obvious, but it's not difficult to  

The promise of mobile magazine publishing is no mirage -- it's just not so easy to achieve in the midst of viewability, targeting, and tech issues. Monetizing mobile is the  

As multiplatform publishing strategists who partner with many different kinds of media companies, we take a fairly liberal view of digital magazine platforms. That is to say, we consider digital  

Subscription publishing is another element of multiplatform strategy that digital magazines must stay attuned to, as the landscape seems to shift every week. Most recently, paywalls for online content have  

Big data is a big term, but there's not a lot behind the concept itself, and no need to complicate it – collect the information that consumers provide and use  

Bryan Welch's successor, Bill Uhler, aims for more publishing events and ecommerce content strategy; plus, an industry update halfway through the year Publishing events comprise a big piece of the puzzle  

Magazine audience is the most valuable commodity publishers can acquire. All revenue efforts hinge on it. For legacy media, going about this acquisition was a fairly straightforward task, historically speaking.  

App-less in Seattle: the next frontier of multi-platform mobile development doesn't involve apps Appearing erudite and august themselves, the August 3 cover of Time magazine features Presidents George W. Bush and  

That's the question we asked 3,642 U.S adults with Internet access earlier this year, looking to learn more about consumption of digital magazines – and, more to the point, the  

Publishing acquisitions provide a barometer for the robustness of the digital magazine business, and a recent report highlights how emerging areas are gaining ground on more traditional media M&A activity  

Mobile app publishers are always craving the latest and greatest data to aid in their tech and targeting efforts. Establishing best practices to consistently monetize mobile is one of the  

Mobile content strategy is wide open these days, as publishers strive to make the right moves toward monetizing a burgeoning medium and avoid blowing a golden opportunity. But mastering mobile  

Generation Y, the millennials, were born in a hugely broad span of time for a "generation," which is between 1977 and 2001. Depending on the pundits you read, those years may  

Adobe publishing is a pricey option for publishers, but many believe the company's products are worth every penny. While we proudly partner with Mag+ and direct our niche Mequoda Members  

When you recycle a can or plastic bottle, you can wait and listen to the sound of the machine crushing the can. It's almost as if the nickel it spits  

If you own a tablet that you use often, is it hard to imagine what life was like before it? I have friends who use their tablets to cook every  

The Jordan Edmiston Group Inc. hosted its 11th annual Media & Technology Conference for upward of 400 executives in January, focusing programs on the "The Convergence of Data, Marketing &  

What's up with mobile apps and the people who use them? Anyone publishing a digital magazine, or planning to publish one, must keep up with app user statistics. Recent mobile  

With apps, mobile has overtaken desktop in total Internet usage, but not in web browsing Mobile Internet usage has surpassed desktop Internet usage, according to comScore, but contrary to predictions in  

Even the smallest of magazine publishers publish on two platforms: their magazine and their website. Mequoda publishers typically publish five to six different platforms, and within those platforms, many more  

The New York Times is at it again, this time hiring a new editor in order to evolve with the changing times.  

Penton’s Aviation Week is testing a new change for Aviation Week & Space Technology. The two will be offered together in a new multiplatform subscription model with enhanced content.  

We’ve seen some print publishers go to the concept of digital-first, meaning that they switched their focus from print to digital. The changing times of publishing often dictating those efforts.  

Digital publishers sending content through apps may be greatly impacted by the use of push notifications. According to eMarketer, “app engagement—measured by launches—was 88% higher on average among mobile app  

Elle Canada is partnering with retailer Hudson's Bay to allow its readers to shop by way of video on their mobile devices, Women's Wear Daily reports. The video series launched  

Folio: recently examined the latest practices of publishers building engagement through social media platforms. TJ Raphael's piece focuses on Glamour's use of Facebook, National Geographic's use of Instagram, and Seventeen's  

These digital magazine publishing posts dive into digital magazine creation, publishing, and monetization. They are currently our most popular articles about digital magazine publishing.  

Zinio, the mobile app platform for 5,000 digital magazines, has acquired Audience Media with the aim to become the first content aggregator to produce "white label, branded apps for consumers,"  

In recent coverage of the Digital Media Europe conference, you can almost picture publishing personnel gathering at the feet of Rebecca Miskin like acolytes on a grassy hill in ancient  

Tech Circle is reporting that digital magazine store Magzter is launching an ad based business model.  

One of Mequoda’s primary reasons for being is to help legacy publishers cross the digital divide. And when it comes to Farm Progress, we’re talking serious legacy publishing – a  

Field & Stream gets it right the second time If you’ve read this blog for a while, you know that we’re big fans of Bonnier Corp. for its embrace of digital  

At last. We’ve noted here that it seemed simply astounding that a publisher with the vast resources of Time Inc. was putting out a blurry product. TIME magazine – granddaddy of  

On October 14th, a print newsletter publisher blossomed into a multi-platform publisher. That was the day we helped launch one of our newest Mequoda Systems, NutritionAction.com, the home of  

Publishers were initially skeptical about The New York Times charging for online content. We now see that the paywall has worked beautifully. In the last three months, 28,000 new subscribers