Media Rating Council issues revisions to mobile viewability guidelines; plus, Adobe's audience development data and a vertical video solution
Ad viewability, especially mobile viewability, is arguably the issue facing digital publishers:
Internet advertising revenue isn't all the way there quite yet as the sole source of profit for the majority of publishers, but it continues to grow at a rate that
Monitoring mobile advertising trends is a must for publishers aiming to monetize a platform that promises riches but has thus far eluded a precise formula for success. Digital magazines face
