Publishers are flocking to vertical video content and ads now that "it's hip to be vertical."
In the not too distant past, vertical video was only for Facetime and school plays
The media companies making news around magazine advertising trends include the Guardian, Financial Times, and more
Magazine advertising trends may not make for the most exciting material, but they're important to
The publishers making magazine revenue news include Gannett; plus, digital advertising, print circulation, and more
If generating magazine revenue were easy, we wouldn't exist. It's our mission to make it easier
Online video publishing, especially when taken in tandem with mobile advertising, is arguably the most alluring revenue opportunity to come along for digital magazines in a long time.
But, like any
In recent news from the world of publisher analytics, we see Google share the top factors for search, the IAB's latest pronouncement on ad viewability, the efficacy of data monetization,
Good news and bad news about mobile advertising for publishers; plus, learning more from high-level players
Mobile advertising for publishers is among the most important issues facing the digital magazine business,
Media Rating Council issues revisions to mobile viewability guidelines; plus, Adobe's audience development data and a vertical video solution
Ad viewability, especially mobile viewability, is arguably the issue facing digital publishers:
Online magazine advertising is growing exponentially, especially on mobile, but there's much to be sorted out before it can truly serve as a cornerstone revenue generator for all digital publishers.
Internet advertising revenue isn't all the way there quite yet as the sole source of profit for the majority of publishers, but it continues to grow at a rate that
Despite the proliferation of platforms, channels, and technology, ad engagement hasn't exactly gotten easier for publishers and brands. Whether it's the ad blocking craze that seems to be taking over
How are entities like Vox Media, Quartz, the IAB, and the ANA combating ad blocking programs?
As ad blocking programs proliferate and become more popular with consumers – especially younger consumers
It was only a matter of time until mobile spending overtook desktop, but that moment is rapidly upon us; plus, personalization, video, and more
Mobile spending is a rolling freight train
Monitoring mobile advertising trends is a must for publishers aiming to monetize a platform that promises riches but has thus far eluded a precise formula for success. Digital magazines face
Over the past few years, publishers have been wringing their hands over the failure of digital advertising to come to their rescue as print advertising revenues continued to evaporate. You
“Imagine a world in which advertisers can seamlessly serve data-driven ads to the right user at the right time across channels and devices,” writes LiveRail Head of Client Services, Vijay
A few months back, we wondered whether Google digital advertising is unstoppable. Now, the question becomes whether the Google publishing juggernaut is poised to ultimately make the company even more
All roads lead to viewability. This is not digital advertising news for anyone paying attention. Without it – or without a plan to establish it – publishers could be in
eMarketer is full of new data for mobile publishers and multiplatform media companies this week. Here are five stories of interest for digital magazines and other brands:
The Jordan Edmiston Group Inc. hosted its 11th annual Media & Technology Conference for upward of 400 executives in January, focusing programs on the "The Convergence of Data, Marketing &
Facebook has consistently seen growth in mobile advertising over the past six months. And although Google is still making much more overall advertising money, Facebook’s growth is quite impressive.
As mobile advertising continues to boom, some data is popping up on the effectiveness of interstitial ads — the units you may have seen taking over your entire screen from
There is a lot that goes into mobile advertising. There are different ad types and different devices to cater to. What works for some audiences may not work for all,
American Media Inc. has tabbed agency Amobee to handle all of its mobile advertising. The partnership represents the largest publisher deal for Amobee, which succeeds Kargo as AMI's facilitator for
Condé Nast Britain announced last week a new ad portal that will give buyers a free, simple, and efficient way to deliver files for publication, according to InPublishing.com.
The Newspaper Association of America reports that circulation revenues are up 3.7% to $10.87 billion, which might surprise you.
But these aren't your father's circulation revenues we're talking about; rather, the
With 91% of American adults – more than 250 million people – owning a cell phone, and upward of a third of Internet users preferring theirs as a browsing device,
Wouldn’t it be great if you could edit your tweets after they’ve been published? Fortunately, this may become a reality as Twitter works on a new editing feature, which would
There has certainly been scrutiny of Facebook ever since the social media giant went public. A further look at Facebook comes as they recently released second quarter earnings.
According to ClickZ,
Digital magazine publishing success relies on advertising revenue
I could certainly believe that tablets will drive mobile advertising revenue once more tablets get in the hands of consumers. The design of
Twitter’s design fits well in a quick moving Internet landscape. The 140 characters or less can grab attention easily, and drive traffic to a defined landing page. What some advertisers
From mobile to video, consumers require one main thing
Unchartered territories are used for marketing in modern times. In addition to social media being a marketable medium if done carefully, mobile
Trends That Publishers See Coming Your Way
Here is our quarterly review of trends or paths that your fellow publishers and colleagues want to lock onto in the coming months.
1. Rick
Rob Nance, Publisher, AccountingWEB
SIPA: What was your first job out of college and how did you get into this business?
NANCE: Growing up, radio was fascinating to me. I fondly recall
2011 Industry Outlook Offers Insightful Data
“It has to be easy [for customers]; nobody wants speed bumps on the information highway,” Anthea Stratigos, co-founder & CEO of Outsell, Inc., told a
Estimates predict more than $2.5 billion by 2014
When a medium becomes popular, advertising dollars typically turn that way. Since smartphones are increasingly popular, we have seen ad spending go in
