Bryan Welch's successor, Bill Uhler, aims for more publishing events and ecommerce content strategy; plus, an industry update halfway through the year
Publishing events comprise a big piece of the puzzle
We're not digital-and-damn-the-torpedoes here at Mequoda, believe it or not. While digital magazines are our focus, we believe there's room for print in multi-platform publishing; while Mequoda Members approach us
Publishing acquisitions provide a barometer for the robustness of the digital magazine business, and a recent report highlights how emerging areas are gaining ground on more traditional media M&A activity
Mequoda Members have fully grasped for a while now that digital magazine archives can do wonders for your multiplatform publishing and audience development efforts. Others, like Rolling Stone, are just
Total mobile ad spending nearly doubled in 2013 to $19.3 billion globally, indicating that the gap between traffic migration and monetization might be narrowing, Folio: reports. According to the Interactive
Although Bonnier Corp. played a major role in developing Mag+, the Swedish publishing company is moving its U.S. properties off of that platform and onto the Adobe DPS.
After just a year in existence, Atlantic Media's Defense One will expand on both the business and editorial sides in response to its more than 600,000 unique visitors per month,
The more content the better. That's what ALM had in mind when they launched Law.com which features its own contributor network. Adding the contributor network will help law thought leaders
Folio is reporting that the National Journal has opened access to its digital library. Caysey Welton writes, "National Journal rolled out a new database for its members featuring thousands of
The Chicago Symphony Orchestra (CSO) has just launched a new online multimedia magazine. Lewis Lazare for the Chicago Business Journal writes, "It is believed to be the first dedicated music
The digital landscape gives publishers the opportunity to provide a variety of content on different devices. This versatility is expanding the idea of what a digital magazine can be.
Panna, for
Meredith’s print magazine Allrecipes is only a month old but expansion is already in the game plan. Bill Mickey writes, “After just one month in print, Allrecipes, the print extension
The next step for native advertising is interactive. ClickZ is reporting that the next generation of native advertising will be interactive. The new ad units use featured stories, video and
Audience Development is reporting that publishers have partnered with AOL on a new subscription service. Michael Rondon writes, "The service, Gathr, packages subscriptions to a variety of products and services
Audience Development had a report earlier this month on how Harvard Business Review increased prices and increased their circulation at the same time. Michael Rondon reports, "HBR has seen total
