The advised length for meta descriptions has been in flux for the past eight months or so. For years Google’s suggestion was to keep the meta description around 150 characters. Back
As preferences for digital magazine consumption go digital, here's a list of all the ways you can improve your multiplatform editions.
Last week we published this year's 2018 Mequoda Magazine Consumer
As tech industry observers like to note, the world of apps is wild and wacky. There are almost two million apps in the Apple and Google app stores. If you
Continuing on with reviewing the various scorecards and how they can help you reach subscribers, we have our new subject line scorecard. The subject line is your first chance to
Last week we discussed scorecards and how they can help you increase the engagement and profitability of your site. The social scorecard is a great way to use other forms
You may often hear us talking about scorecards. They are our guideline to ensure that we are getting the most out of not only our posts, but also free reports,
As it’s always been, Google’s main focus publicly is the ads you buy via Adwords. And, as always, Mequoda knows that the exact same concepts apply to free organic search
Some of the most successful publishers let their users generate more than 99 percent of their content. The publishers that can do this become masters at building communities that draw
How lucky are we, as publishers, to live in the age of content marketing and search engines. While other marketers struggle to become adept at content creation, it’s already in
If you don’t register for the next Mequoda Digital Publishing & Marketing Intensive by midnight, you’ll have to wait another year to start your journey to multiplatform publishing success.
On May 25, 2018, a new European Union (EU) data protection law, the General Data Protection Regulation (GDPR), takes effect. The GDPR gives individuals in the EU more control over
Every experience you've ever had building and rebuilding a magazine website typically begins with you explaining what you want, and then you telling a group of developers and designers what
As a magazine publisher, you understand that every completed issue is the result of effective communication between staff members. The success of one department directly influences and depends on the
I’ll keep this to the point, because I know you’re busy. Registration for the upcoming Mequoda Subscription Marketing & Publishing Intensive on May 17-18 in Boston closes in one week.
This year's Intensive
One thing we've noticed about the most successful publishers we know is that they have three major things in common. And it has nothing to do with being a household
The essential core characteristics of a magazine are those that define the user experience.
In this week's strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, explains how the attributes
"Frugality includes all the other virtues."
Old Cicero certainly knew what he was talking about. That's why I wanted to remind you that your chance to exercise frugality in attending
Testing newsletters in WhatCounts before sending them to your entire active mailing list is strongly recommended. This is a great chance to review the newsletter, make sure that it renders
You wouldn't hire a lawn mower repairman to fix your car, so why do so many publishers seek the support and advice of consultants and web developers that have never
The ability to efficiently and effectively search for desired content while visiting a website is functionality that most users expect. Most sites offer some type of internal search feature, as
You don't get from point A to point B without goals and milestones. This applies to most situations in life, from a cross-country road trip, to training for a marathon,
Today is the last day you can save on your seat to this unique and powerful subscription marketing and publishing event
If you have been thinking about registering for our Subscription Marketing & Publishing
If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do
Mequoda is a little unusual as an organization, people tend to feel puzzled about us. Are we a consultancy? Are we a developer? Most often this confusion becomes apparent when
"Frugality includes all the other virtues." - Cicero
Old Cicero certainly knew what he was talking about. That's why I wanted to remind you that your chance to exercise frugality
Adam Smith, the father of economics, believed that economic progress was most possible by the division of labor into specialist groups. That an organization could be hugely more efficient by
Stop wasting your money on unprofitable marketing channels
Losing subscribers without gaining new ones is a universal fear for any subscription-based organization, and rightly so. When a decrease in active subscribers
From time to time, it’s a good idea to sit down and think about the value proposition you provide prospective subscribers. When you are running a six Sigma subscription marketing
If you've ever joined a club, purchased a membership, or even became part of a team, you understand the benefits of mutual collaboration and teamwork. This year, our goal at
Mequoda Systems empowers multiplatform publishers to grow audience, revenue, and profits by integrating web, email, and fulfillment systems into a seamless Customer Experience Management System (CXMS). Mequoda clients routinely double,
Your magazine SEO efforts will determine how much traffic arrives and eventually converts into subscribers - what are you doing to find and plug any holes in your website?
Google is
"Frugality includes all the other virtues."
Old Cicero certainly knew what he was talking about. That's why I wanted to remind you that your chance to exercise frugality in attending
Your website typically includes dozens of components or subsystems. For a legacy business, many of these components already exist and must be integrated into a larger system that consolidates all
B2B subscription sales are beyond the age of phone sales and the most successful subscription marketers we know are selling them online through effective pricing and copywriting strategies
Arthur C. Clark, a
We have recently been informed that starting Friday March 23rd there will be a change in the way that Twitter works with CoSchedule. Twitter will no longer allow users to
Spend two days with us, and you could become our next success story.
http://mequoda.wistia.com/medias/x35lvq1w14?embedType=async&videoFoam=true&videoWidth=600
If you're a magazine publisher in the digital age, you're certainly savvy enough to succeed. And perhaps you're
Back in 2014, we partnered with Prime Publishing to launch America’s first web magazine. Since then we’ve launched more than a dozen and have learned a lot. Prime’s web magazine,
An Urchin Traffic Monitor (UTM) code is the way that businesses track sales from their origination point (like a tweet, email or a brochure) down the funnel to their conversion
If your goal is generate paid subscriptions and revenue for a premium magazine business with a robust subscription website, keep following along.
In today's Strategy Spotlight, Don Nicholas, Chairman & CEO
One thing we've noticed about the most successful publishers we know is that they have three major things in common. And it has nothing to do with being a household
If you are a legacy print-only magazine publisher, not understanding multiplatform publishing strategy - the future spells doom for your magazine and your publishing career.
Did you know that most media
Today, online publishers should try to maximize their time, experience and content similarly. One of the Internet marketing strategies that Mequoda strongly recommends in order to achieve this is the “Re” system of
All you need is a seat at the Intensive and the discipline to execute our strategies
In a little over two months, you could be starting a new path to subscription marketing
Learn how to increase your subscription revenues while riding the duck boats, or taking in a show, shopping in Quincy Market, and eating at world-class restaurants in Boston, Massachusetts.
Spring is one of
In two of our recent executive advisories, we reviewed how to use the concepts of Six Sigma in subscription marketing and testing (read here) and then creative offer testing for
The multiplatform and digital publishing industry experiences a lot of professionals on the move due to the high level of change that exists consistently within it.
Join the hundreds of publishers who have dramatically increased subscription revenue and profits using the Mequoda Method
Your opportunity to learn the strategies that are guaranteed to increase your subscription publishing revenues
In our last two executive advisories, we reviewed how to use the concepts of Six Sigma in subscription marketing and testing (read here) and then creative offer testing for subscription
“Never stop testing, and your advertising will never stop improving,” said David Ogilvy, known as “The Father of Advertising” the “Original Mad Man”.
Even our best performing Gold Members—who publish on multiple
The ability to efficiently and effectively search for desired content while visiting a website is functionality that most users expect. Most sites offer some type of internal search feature, as
