In the last three to five years we stumbled upon a process we now call blockbuster management. Our blockbuster management program acknowledges that any given website over time might have
Web magazine consumers like to read their magazines like they read their news - online.
Users are becoming more accustomed to viewing magazine content in the form of web magazines. Web
ACEM doesn't exactly roll off the tongue, but if you've been following along for awhile, you know this acronym is baked into everything we do here at Mequoda.
We would like to continue to share with you the new enhancements that are available for your Haven system. This week we would like to introduce you to the Haven
Five steps to increase your email capture rate starting today
Converting website visitors into email subscribers is a key metric driver of your membership website. At Mequoda, we currently operate more than
You hear us talk about the Mequoda Method, and how we've developed it by watching the world's most successful publishers transition from print to the digital world, but there's so
In the summer of 2014, we launched what we believe to be the first-ever web magazine, I like Crochet. I Like Crochet was Prime Publishing's first foray into premium content,
Driven by marketplace shifts and changing consumer behavior, new membership marketing programs are multiplying profits for Mequoda’s publishing partners.
BOSTON, MARCH 1, 2019—Mequoda announces the launch of The Old Farmer’s Almanac
Mequoda ran its first ever digital magazine consumer study in 2014, polling US adults with Internet access. At the time, the biggest finding was that 20% of respondents reported currently
When choosing CMS development services for your organization, consider how much retrofitting will be involved to get your premium membership website running and how much familiarity you have with third-party fulfillment systems.
Periodical
Driven by marketplace shifts and changing consumer behavior, new membership marketing programs are multiplying profits for Mequoda’s publishing partners.
Mequoda announces the launch of The Old Farmer’s Almanac 1792 Society, the latest Mequoda
Whenever we work with a new client, there are four words they become familiar with very quickly.
In this week's strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, explains
Three premium membership programs that are aiming to double and triple company revenues in the next five years
You would have to be living under a rock in 2018 to have
New website performance data will be added to your MECA report in January.
Your December MECA will include new data points for site performance. In the past, MECA reports have collected
We would like to introduce you to the Haven Advanced Metered Paywall Manager. This plugin restricts access to paid publication content, but allows nonsubscribers to access a limited number of
The past year has definitely been a time of development at Mequoda. We have been working on new technology, new Haven components, and new marketing initiatives.
We introduced you to the
As part of our recent initiatives with Capture, we have been reviewing our scorecards for RCLPs and Library Previews. Publishing (and Google) are ever-changing entities and continuously reviewing and, when appropriate,
An important tool for growing your email subscriber list is the often-overlooked Confirmation Series. We’ve all seen instances when a user comes to your site, enters a valid email address,
This week we wanted to share some best practices and tips for submitting support tickets. To help ensure you are able to receive the fastest response possible, please include the
For the past few weeks we have been discussing Blockbuster management, how to make the process faster and easier, and why it is important for your Haven system. Today, we are
The most effective blow-in cards of the 21st century aren't made of cardstock, they're digital. And since offering a sample of your magazine is less effort for the user when
Last week we shared about a new component that is available for your site, the Haven Post Data Exporter. This tool allows you to select a Category and a range
Today we wanted to review one of our newly developed Haven components that adds enhanced functionality to a site that helps site administrators manage Blockbuster posts and editorial calendars more
It’s that time of the year again! In just five short weeks, Mequoda clients will gather in Boston on October 25-26 to learn all about the most successful marketing tests
Mequoda is continually working to protect your website and customer data from an ever-growing number of external threats. For quite some time, we have been relying on SiteLock to scan
SEO Moz has made some changes to their site and to Domain Authority scores. If you are using the old link for Open Site Explorer (OSE), then you may have found
Your average email open rate can only get better (with these tips)
The thing about metrics and the KPIs you track is that everyone needs a baseline. So while you can
One cornerstone of the Six Sigma marketing plan is having a Library Preview that converts users to paid subscribers. The Library Preview is a content-driven marketing piece that focuses on
How a new California automatic renewal law affects all subscription businesses with customers in the golden state, and how to prepare for Vermont's double opt-in requirement.
A new California automatic renewal law—that
The best audience development strategies meet an audience where they want to be met. Today we are looking at the expansion of some audience development strategies for content publishers at
Once upon a time, online advertising had a shady reputation.
Luckily for publishers, that's all in the past. The online advertising industry has improved its reputation, and consumers have become more
See how changes might affect the way you position auto-renewal offers.
A new California law—that went into effect 7/1/18—requires online sellers, doing business in California, to allow online cancellation of auto-renewing
What makes you open an email? Urgency? Benefit? Brevity? What we've found is that the most attention-grabbing subject lines rarely have a lot in common at first glance.
If you search
In the two most recent Gold Member updates we have shared information on how to import and Onboard users to your email marketing lists (More Ways to Grow Your Audience) as well as the
Do you think a 24/7 online encyclopedia of information is a product people might subscribe to? Would they be willing to pay more for a subscription to your magazine if it
In his bestseller, "Outliers," Malcolm Gladwell stated that it takes 10,000 hours, or approximately ten years, so become an expert at something. That means there are very few digital product
There are numerous options for settings available to you when you are adding new users to build your email marketing lists—potentially via the Haven Prospect Onboarder or the Haven Ultra
I Like Crochet has improved upon their already best-practice web magazine with collections, clubs, and previews.
It's genuinely thrilling to be in the publishing industry at this moment and time. Think
The list of available Haven components that can provide enhanced functionality for your site continues to grow. Today we wanted to discuss two plugins— the Haven Ultra Subscriber Uploader and the Haven Prospect Onboarder—
The ten biggest take-aways about magazine media learned at IMAG
If you're in the magazine industry, you're probably familiar with the MPA's annual IMAG conference. My colleague Kim Mateus and I
Your AAA Network, which is powered by our Haven CMS, has seen dramatic increases in website traffic in just its first six months of operations—five million page views to be
Most of our clients have a list of 100 or more articles that drive the majority of their website traffic, although some larger sites have 300. These posts, which we
Mequoda and WPR partner with a performance-based revenue-share relationship to grow subscription business
As one of the world’s most authoritative sources on world politics and international relations, World Politics Review (WPR) has been
Customers may choose technology platforms and delivery methods, but content is still the reason subscribers engage with publishers.
Ah, to look around at the clients in the Mequoda Cooperative, the expertise
If you're going to be an online subscription marketer, there are three things you're going to need, in no particular order:
A content management system (CMS). Not only should it be
Losing subscribers without gaining new ones is a universal fear for any subscription-based organization, and rightly so. When a decrease in active subscribers leads to an overall decline in revenue,
It has been just over a year since the first site managed by Mequoda was moved to AWS (Amazon Web Services). We initially started the process by reviewing a number
2018 Mequoda Magazine Consumer Study predicts digital magazine readership as a percentage of all magazine readership will break 40% in 2020.
BOSTON, JUNE 15, 2018—Mequoda ran its first ever digital magazine
The advised length for meta descriptions has been in flux for the past eight months or so. For years Google’s suggestion was to keep the meta description around 150 characters. Back
Mequoda is an active member of the following industry associations: